The development history of Hendry jewelry?

With a history of more than 90 years, the Nanchang time-honored brand "Hengdeli" has developed rapidly and has become a leader among Nanchang time-honored brands. Hendry's business target this year will reach 300 million. Figure/Changming Han

From June 5th to February 5th, 2006, the Ministry of Commerce held the award ceremony of "China Time-honored Brand" in Beijing. More than 400 time-honored enterprises and merchants across the country won the title of "China Time-honored Brand" and issued certificates. But among more than 400 time-honored brands, Nanchang time-honored brand is the only one. Today, many old brands in Nanchang are still trying to declare, but the prospects are not optimistic.

Nanchang time-honored brand "sinking"

Old Nanchang people who are familiar with Hongcheng will never forget that the century-old "Hutchison Photo Studio" 200 1 in Nanchang closed down due to poor management. This century-old shop suddenly closed, which made Nanchang people suddenly find that there are fewer and fewer old brands around. Hendry Clock, Huangqingren Medicine Stack, Guangyichang Department Store, Liyi Changhoubu Department Store, Wanhualou Restaurant, Jiguzhai Antique Jewelry Store, etc. Once famous in Nanchang, most of them quietly "exited".

Why do these "time-honored" gold-lettered signboards, which were once prosperous and of good quality, quietly disappear in the prosperous market economy after standing for a hundred years? A person in charge of the Nanchang Municipal Commission of Commerce, who is responsible for the declaration of Chinese time-honored brands by the Ministry of Commerce, revealed the reasons. Most time-honored brands lost their vitality and were ruthlessly eliminated in the wave of market competition.

She believes that the first thing is that the enterprise system has curbed the vitality of enterprises. Although most Nanchang time-honored brands have gone through the stage of restructuring, due to aging personnel, insufficient accumulation of enterprises, heavy burdens, lack of independent management rights and other reasons, the development potential of enterprises is obviously insufficient. Take Hutchison as an example, a prestigious photo studio like this didn't even have a digital camera when it closed, and the century-old brand finally fell into an embarrassing situation where even intangible assets could be ignored.

At the same time, the insufficient promotion of brand value and the decline of product quality have also inhibited the development of enterprises. In addition, there are many time-honored enterprises blindly extending their brands. They are engaged in other industries under the banner of time-honored brands, which leads to the loss of competitive advantage. Generally speaking, if we don't adopt corresponding strategies according to the changes of the market, blindly indulge in "old brands" and follow the previous thinking mode step by step, we will inevitably fall into an embarrassing situation in the market.