How to expand the market of condiment enterprises through network marketing

Traditional marketing methods are no longer suitable for the current competitive environment. How to successfully break through the network in condiment marketing has become the focus of the industry. How do condiment enterprises expand their sales channels? Under the traditional marketing form, condiment enterprises must consider the intensive cultivation of the market and carry out refined marketing if they want to develop and establish their brands. They should start from the point (local regional market) and learn from the marketing model of FMCG to help guide dealers to operate regional markets, and then expand to other areas (large regional markets or national markets) after the local market matures. Due to the limitation of logistics cost, the marketing area of low-cost and low-profit condiments is limited. If condiment enterprises want to expand, it is an inevitable development trend to establish branches in various places or acquire local condiment enterprises. Because online sales have no time and space restrictions, it breaks the traditional sales time and geographical restrictions and expands sales channels in a wider range. At the same time of online sales, we should coordinate the interests with distributors and choose the correct online sales channels. For example, Alibaba and Taobao are effective product sales platforms for condiment enterprises, and it makes sense for condiment enterprises to build their own online sales platforms. How do condiment enterprises seize the terminal through network marketing? Terminal competition is the key before condiment industry wants to dominate the market. The terminal selling points of condiment industry can be subdivided into grain and oil stores, convenience stores, supermarket chains, hypermarkets and restaurants. Enterprises should formulate different marketing strategies according to different terminal selling points. Grain and oil stores and convenience stores pay attention to profit margins. Chain supermarkets and hypermarkets pay attention to brand and promotion policies. Small restaurants pay attention to price, while big restaurants such as hotels pay attention to brand. Different terminal selling points have different needs. Condiment enterprises should formulate targeted competitive strategies according to the demand characteristics of different terminals. Nowadays, because of the immediacy and universality of network communication, network marketing can help condiment enterprises to accurately deliver information to target users at the lowest cost and seize the terminal. There are many ways of online marketing. I think condiment enterprises should not only choose the B2B and B2C platforms mentioned above for publicity, but also do a good job in search engine marketing and publicity of industry websites. (1) search engine marketing search engine marketing mainly includes two aspects: first, it refers to search engine advertising, the advertising focus of Baidu and Google. For your enterprise, you can bring you effective customers through targeted keyword thinking; The advantage of this marketing method is that it can get quick results, but the cost is relatively large; The second is search engine optimization. By optimizing the ranking of core keywords and related keywords of enterprise products, let more potential customers know about your enterprise and products. The advantage of this marketing method is low cost, but the effect is slow; (2) Industry Websites The industry websites referred to here mainly refer to industry websites related to food and condiments. Industry websites like this will provide some free forms of publicity for enterprises. Find a few influential websites to focus on publicity, which will definitely bring you good results. If the budget allows, you can also consider advertising. For example, hundreds of thousands of users on the catering portal are mostly catering professionals. If targeted advertisements are placed on it, the input-output ratio will be higher. In addition, the target group of condiments is generally women, and you can also choose to promote them on some women-related online media, such as 55bbs for shopping, women's forums on portals, even wedding websites and some fashion and beauty websites. These are all good choices. The target groups of these websites are consistent with the target groups of condiment enterprises to a great extent. The Power of Word of Mouth With the continuous development of the Internet, new network forms emerge one after another. From the hot SNS website in previous years to the hot Weibo now, the power of online word-of-mouth is reflected. If your products can be spread through these platforms, you will get unexpected results. Now register your company's Weibo, and let more netizens become your fans. Weibo, such as Haitian signature bibimbap sauce, Lee Kum Kee gourmet kitchen, Xinhe Shihejia, and German Guanli gourmet, have attracted the attention of nearly 10,000 fans because they publish recipes every day. Among them, the Weibo established by Xinhe is divided into more than 20 products according to product categories, such as Xinhe Shihejia, Xinhe Weidamei, Xinhe Onion Companion, Huang Feihong, and June Fresh Brand Weibo, and all of them have their own fans.