The History of Intercontinental Hotels Group

1777, British Bath Group was established, becoming the first group with an independent registered trademark in Britain. At the beginning of its establishment, Bath Group mainly produced and sold beverages and beer. By the end of 1980s, it was transferred to the hotel industry.

American entrepreneur Kemmons? On a family vacation, kemmons wilson felt that the hotel he stayed in lacked the service of being at home and the charge was too high, so he opened the first holiday hotel in Memphis, Tennessee, USA, at telephone number 1952. The hotel has a swimming pool, air-conditioning equipment and a restaurant, as well as basic facilities such as telephone, ice cubes and free parking, and children can live in their parents' rooms for free. Now, these facilities can only be regarded as ordinary facilities. At that time, they set off a revolution in the hotel industry and formed a set of hotel industry standards, which were not only adopted by every resort hotel, but also led the development process of the global hotel industry.

Mr. Wilson later became a pioneer in chain operation. He took advantage of the American Interstate expressway system to extend to the whole country, opened hotels along the way, and quickly expanded the holiday hotel network. After its success in the United States, Holiday Inn quickly attracted the interest of European and Asian investors, and then developed into the largest single hotel brand in the world. Nowadays, the brand of Holiday Inn can be seen everywhere in the world.