What is the development process of China budget hotels?

Economy hotel is a hotel format relative to the traditional full-service hotel. The development of budget hotels in the world has gone through four historical stages: germination and early development; A period of vigorous development; Brand adjustment period; Reconstruction period.

From the end of 1930s to the end of 1950s, budget hotels were in the bud and early stage of development. The main feature of this stage is the emergence and development of motels. In 1930s, with the rise of American mass consumption and the development of highway network, motels began to appear, providing cheap accommodation services for civilians. For example, as early as 1939, several motels in Florida, USA spontaneously formed an industry joint organization-Quality Courts, which was renamed Quality Courts United the following year to provide industry services for single motel owners. After World War II, the prosperity of American economy promoted the development of mass tourism and triggered a large demand for middle and low-grade accommodation facilities. The completion of the inter-city expressway network has promoted the popularity of motels. Holiday Motel, founded in 1952, has improved its service quality on the basis of absorbing the development experience of motels in the past, and tried to replicate products and services in a standardized way for the first time, which has developed rapidly along the American highway network in just ten years.

From the early 1960s to the late 1980s, budget hotels entered a period of vigorous development. The number of hotels has increased rapidly, and the product forms are rich, and they have begun to develop in a diversified direction. Chain operation began to replace the traditional decentralized management mode, and single hotels opened up the road of rapid expansion, and some mature budget hotels began to merge and integrate single hotels. At the same time, budget hotels began to develop internationally, spreading from the United States to Canada, Central America, South America and Europe. This expansion has also stimulated the rise of local budget hotels, especially in Europe. By the end of 1980s, budget hotels had become a mature hotel format in developed countries in Europe and America.

From the end of 1980s to the end of 1990s, the economy hotel industry began to adjust its brand. After a long period of rapid development, budget hotels have entered a mature market, and the motivation for rapid growth and large-scale expansion has gradually weakened. The diversification strategy and investment policy of large hotel groups make hotel groups more inclined to acquire and integrate the brands of the original industry through capital operation, rather than independent innovation brands. Market competition eliminated some brands with weak management power and poor capital operation, while some big and strong brands became stronger and stronger because of their capital strength and management strength. The intensification of competition forces enterprises to turn to service quality management and brand building. Brand building, quality management, market segmentation, product diversification and other internal management of enterprises have received unprecedented attention.

Entering the 2 1 century, budget hotels have entered a new round of rapid development. This is mainly manifested in the market development of budget hotels in developing countries and the development of local brands. In China, Southeast Asia and other regions, the expansion of budget hotels is very rapid. World-renowned budget hotel brands have entered one after another, such as Ibis of Accor Group, Formula 1, Super 8 of Shengda Group, Days Hotel, Holiday Inn Express of Intercontinental Group, etc. , all aimed at the Asian market. At the same time, some budget hotel brands in Asia have begun to develop, such as Jinjiang Inn and Home Inn in China.