Traditional Culture Encyclopedia - Hotel accommodation - Business model and characteristics of American boutique international hotel group

Business model and characteristics of American boutique international hotel group

Main business models of franchising

In the first batch of hotel franchises, boutiques ranked second, second only to Cendant now.

Franchising: it is a way to expand the scale of operation. In essence, franchising refers to the legal and commercial relationship between the owner of a trademark, service mark, trade name or advertising symbol and an individual or group who wishes to use the trademark in business. Franchise has two forms of operation, one is brand or trade name franchise; The second is the business model of franchising.