Management Strategies and Skills of Hotel Catering Marketing Team

Management Strategies and Skills of Hotel Catering Marketing Team

There are several problems in personnel management of marketing team: strong personalization; High working flexibility; Decentralized workplaces, etc. So how can a team manager manage it efficiently? You need some management strategies and skills of the marketing team. The following is my understanding of the management strategies and skills of the hotel catering marketing team. Welcome to reading.

Marketing managers should not insist on changing the personality of team members.

Everyone knows that there have been excellent teams since ancient times, and the personality differences of team members are obvious. That's the journey to the west team to learn from the scriptures. Imagine, if the Tang Priest polished the Monkey King's personality into Shun Search, can he still play the Monkey King's skill? If not, how can he successfully protect the Tang Priest? Just because the Monkey King's personality is too strong, he can't get along in the Heavenly Palace, and he has violated many laws and regulations. Although Wukong has a strong personality, his loyalty to the team and helpful attitude are worth learning from his second brother Bajie.

As an excellent team manager in a marketing management team, don't deliberately change the personality of team members. Always guide members with strong personalities to the right track. Strong personality is his weakness. Then people with strong personality are often the backbone of the business in the team. How to give full play to his enthusiasm and importance in the team requires managers' art of employing people.

Marketing managers should be able to praise team members.

People who say a word laugh and people who say a word jump. The same words "taste" is different, and different people will have different effects when they say the same words. As a manager, how to motivate team members? Is to learn to praise them. Modern preschool education focuses on inspiring and praising children. Kindergarten teachers warn parents and friends not to hit their children at every parent-teacher meeting. For example, you see how obedient King is in your class, how naughty you are, how bad his homework is, and people are not angry with his parents. At this time, the child's self-esteem will be hurt, so how can I serve the child's shortcomings? How should parents guide their children? We should learn to praise them. As parents, we should praise our children whenever they make a little progress. "Son, the teacher said that he was very obedient and did well when he was not in class today. The teacher praised you. Mom was very happy to hear that. In order to show your progress, mother decided to buy a toy as a reward. " Children make progress in different fields every day, and make continuous progress in the praise and affirmation of teachers and parents. "

In the management of the team, it is to constantly improve the online organization to improve the overall level of the team, take the truth from it and take the truth from it. Then it is to praise the long board and short board in the team continuously, and then the overall quality of the team will be improved.

Team managers should create a positive working atmosphere and environment and create a happy job. The working atmosphere of happy marketing is the cornerstone of exerting team energy. It is particularly important to stimulate people's potential in the management of happy marketing team, and the work efficiency of employees in happy work is improved several times. In short, improve the enthusiasm of team members-recognition, and constantly recognize their own achievements.

"You are dressed beautifully today. You are a lady." Female colleagues are very happy to hear this, and they are also very happy to work, and their work efficiency has been greatly improved. "I agree with you ..." There are many complimenting languages and occasions. As a team manager, you should always catch them. Are you ready to be a professional manager who praises at the same time? Have you learned how to praise others?

Is the team's performance forced?

Children who study well look forward to exams, while children who study poorly are afraid of exams. What are you asking? It goes without saying that children who study well can be recognized by their parents and teachers and appreciated by their classmates after the exam.

On the contrary, children who don't study well are afraid of criticism from teachers and parents after exams. These two results are different, the same is the need for glory and good side. Does a good boy type? The answer is obviously no, and marketing team members have similar common problems. Every year when the marketing manager makes a work report, a good marketing manager has high morale and treats it differently. I don't need to say how happy I am. On the contrary, the difference in completion is the opposite.

Enterprise policies, products and other support are basically the same. Why is the result so different? What's the reason? Some people put forward different reasons, such as no pressure on managers, weak sense of responsibility and poor skills of team members. Then let's analyze the monthly marketing meeting of marketing teams with different performance.

When attending the monthly meeting held by JS respectively, it was found that on July 3, 20 12, the marketing team of JS began to summarize the work plan of last month and next month step by step. The monthly achievement rate of JS office ranks first in the country, and the task completion, sales growth and market share in the first half of the year are all "cattle". Of course, all salespeople also have a good income return. The clock pointed to 8:30, and all the staff arrived. The office manager first made the sales analysis of last month, and every marketer's face was full of smiles. Last month, the achievement rate of Southern Region was 147%, and the sales growth rate was 76%. A series of numbers that sounded very happy made the team members in Southern Region very happy. When the balance of figures turned to the northern region, the players were dejected and the figures were unsightly. After the meeting, people in the south praised each other and were in high spirits. People in the north are like a deflated ball. The northern region has been in a low position for several months, which is the hardest hit area for the office. The office manager and business director make a report once a week and make a phone call every day to follow up, but the performance is still not up. There is an anecdote in the office. Whoever wants to fire him will be transferred to the north. Business people are under great pressure, some are looking for a "next home" and some are absent-mindedly coping with their work. After the meeting, the office manager scolded everyone and gave them an order, claiming who would finish walking this month and so on.

A month has passed, and the sales in the northern region are still not satisfactory. It is conceivable how the marketing staff in the northern region spent this month. Even the team itself can't find out the reasons for the problems in the northern region. It can be said that the players are flustered and don't know what to do. I am depressed about my dark future.

One day, the office manager called me for a long time, mainly expounding three aspects:

1, poor execution of marketers in the northern region, low understanding of business personnel and so on.

2. Dealers have a low sense of cooperation and are unwilling to bear it. Optimize the dealer network in some areas.

3, repel unqualified business personnel. As soon as the phone call was over, I anticipated the pressure of the office manager and the fate of the people in the northern region. I traveled day and night in JS area to understand and sort out the problems reflected by the office manager. I said, "Mr. Wang, don't worry, wait until I go to the north to inspect before making a decision." I just arrived in XZ area, and he picked me up in high-speed railway station on 10 this morning. We can imagine his haggard appearance after meeting the business people. I said, "Liu, let's find a place to live first, and then go shopping together." We settled down under his guidance and went shopping together. Have a simple lunch together at noon. After a day's walk, many problems appeared in the market. After dinner, we had a simple wash. Let the salesman call me to my room and start our conversation. I'm worried that they are under pressure and can't say what they really think, so I said that our conversation today is only dealing with market issues, and there is no unexpected pressure like other positions. Point-to-point communication should be highlighted, and everything you know should be revealed. After some communication, the main problems are:

1. Business people are ignored in the team and can't get the respect of the team. Poor performance makes them lift their heads and have a heavy burden.

2, the market problem has not been better changed, because their own mentality changes, work mood is higher.

3, failed to get the support and guidance of the office, the monthly sales were driven to schizophrenia by the office manager, and the mentality was not good.

It is getting late. Let's talk to the dealer tomorrow. Let's listen to their thoughts on the next step. I'll make an appointment around 9 o'clock tomorrow. Early the next morning, I called the office manager to communicate the specific market rectification plan:

1. This month, let the business personnel in this region analyze the highlights of the monthly work at the monthly meeting and report the actual problems in the market to everyone for collective suggestions.

2. Fully affirm the good side of business personnel (in charge of employing people)

3. Make a specific work schedule (the method of 5W 1H). After a lapse of two months, the region broke away from the "poverty hat"

"A positive attitude is like the sun. Find its bright spot. A negative attitude is like the moon. The first day and the fifteenth day are different. " As the manager of the team, it will be infinite to give full play to the enthusiasm and energy of the team members.

Pay attention to the shortcomings in the team

Everyone knows Kanekin's law in team management, and the level of the whole team depends on the shortcomings in the team. So, how to improve the combat effectiveness of the team and improve the shortcomings in the team?

Everyone has different views, some say that the shortcomings in the team have been eliminated, some people learn from each other's strengths and so on. The purpose is the same, that is, * * * improvement, and everyone agrees with the harm of shortcomings in the team. As a manager in the team, how to help and improve that shortcoming!

1, skills training is a good way to improve the team's shortcomings, and helping the team's short-board members to work methods and skills is the best reward for the team's shortcomings. Many times, we can't rush to fill the shortcomings, and it is especially important to find the crux of the shortcomings.

2, the implementation of shortcomings in encouraging the team, everyone knows that good children are boasted. Every progress they make can be recognized and encouraged, which can bring fresh strength to the team.

3. Do psychological counseling. It is not a day or two to effectively improve the short board, or not every short board can achieve good results. The improvement of team shortcomings requires psychological counseling, and psychological function is the core magic weapon for successful professional managers. Kong Ming didn't say it very well: "If you can attack your heart, it will be self-defeating. Since ancient times, you know that soldiers are not good at fighting; Don't judge the situation, temper leniency with severity, and you have to think deeply in the future. "

4. In the development of the team, it is by no means to reduce the online level of the team to manage the team, but to continuously improve the online level of the team to develop the team.

;