Guohua Yun Kang returns the premium for life

With the general agent becoming a shareholder, Kang Hua's pursuit of an insurance intermediary with a long history has once again become the focus of attention. Recently, Kang Hua, a domestic insurance intermediary enterprise, announced the list of insurance agents who were shortlisted for the equity incentive plans of companies in various provinces. In the spotlight of the media, the first batch of "ordinary insurance agent shareholders" in China received the "Kang Hua Company Incentive Equity Certificate", which realized their perfect turn from ordinary insurance agents to company equity shareholders. Kang Hua, the broker's home, received media attention for the first time in March, 2007, and received a $25 million investment from venture capitalist IDGVC. In July this year, with the support of IDGVC, Kang Hua spent nearly 65,438+05% of its total share capital on equity incentives for all back-office employees. If the annual standard premium reaches 50,000 yuan, it will be shortlisted. It is reported that this is the first equity incentive scheme in the insurance intermediary industry. At present, there are many equity incentives introduced by insurance companies, but they are mainly aimed at executives and back-office staff, and rarely include ordinary agents. However, Kang Hua's equity incentive has included all on-site activities in the incentive scope. One day in June, 5438 +2007 10, the reporter witnessed Kang Hua's enthusiasm for equity agency. The conference room on the 6th floor of  Shaoshan Harbour Hyatt Hotel was crowded with people. The general managers of Kang Hua's nine provincial companies were all waiting at the entrance of the conference room with flowers in their hands, dressed in formal suits, and lined up to welcome the first batch of approved shareholder representatives. Nearly 400 on-site partners and people from five local branches of the host company in Hunan Province surrounded the conference room. More and more people came to watch, even the corridor was dark, waiting for the first approved shareholder of Kang Hua to appear. The door of the conference room slowly opened, and Chen Ying, a prospective shareholder from Shanghai, was the first to walk on the Avenue of Stars. Wang Zhenwu, CEO of Kang Hua, and Tu Jingyuan, General Manager of Shanghai Company marched in line. Chen Ying left the signature of the first prospective shareholder in Kang Hua on the sign-in board. It is reported that Chen Ying is the first person in the performance director group of Kang Hua China Life Standard Guarantee so far. If she can continue to maintain this honor at the end of 2007, she will not only get short-listed stock incentives, but also get an amazing number of ranked stock incentives. In addition to the metropolis Shanghai, Kang Hua has more tentacles in second-and third-tier cities in the Mainland, such as Xiangfan, Zibo, Ya 'an and Hengyang. Most potential shareholders attending the meeting are also from inland areas. In the similar difficult field of insurance company marketing, Kang Hua has become a decisive market force. Wang Zhenwu believes that the principle of Kang Hua is to establish a healthy, mutually beneficial and stable relationship with agents in urban and rural areas: "Only by truly linking the interests of agents with the company can the company gain the recognition and respect of agents, and then achieve sustained and stable development. Kang Hua and the agent are the same subject of natural interests. " Going public is like going to college. With the help of the equity incentive plan, Kang Hua's core life insurance business shows an explosive growth trend. In September alone, Kang Hua realized life insurance premiums of more than 30 million yuan, of which the standard premium exceeded120,000. In terms of manpower, there are nearly 8,000 insurance agents in Kang Hua, accounting for 13% of the total number of agents in the insurance intermediary industry. Wang Zhenwu revealed that in 2007, Kang Hua's life insurance business will realize the standard premium of 654.38 billion yuan. According to Kang Hua's plan, in 2008 and 2009, Kang Hua will realize the new life insurance premium of 400 million yuan and 700 million yuan respectively. Compared with the rapid development of business, the time limit for Kang Hua's overseas listing is initially set at 20 10. Compared with other domestic venture capital peers, Kang Hua's planning and listing time is the most backward. The listing of insurance intermediary enterprises has nothing to do with agents. Since Kang Hua's equity incentive plan includes ordinary field work, "listing" has become a hot topic for insurance agents. For agents eager for equity appreciation, the most concerned issue is when the company will go public. In this regard, Wang Zhenwu's attitude is: "Good companies don't have to worry about listing. The question for Kang Hua now is not whether it can be listed, but when is the best time to be listed. Our investors have rich experience in exerting capital efficiency and capital portfolio. Their timing of listing is very accurate. What we have to do is to maximize the value of the enterprise. " Obviously, his attitude also represents IDGVC's attitude. Wang Zhenwu said: "The connotation, value and significance of a national leading and long-term stable marketing channel for financial products are much more important than listing. If everyone takes listing as the ultimate goal, how will Kang Hua develop after listing? " "For Kang Hua, going public is like going to college. Choosing a good university will directly affect the future career development. Top students in key high schools will not worry about going to college, but will go to top universities like Tsinghua and Peking University. Kang Hua also needs to seriously lay a solid foundation and go public with the best connotation value! " Wang Zhenwu is full of confidence. To enhance intrinsic value, the most important thing is to maximize enterprise value through specialization and standardization of management. "Our goal is an enterprise with a long history." Wang Zhenwu's vision is not limited to the insurance field. Wang Zhenwu said: "Kang Hua started from a relatively easy life insurance business, and its ultimate vision is to provide one-stop personal financial services to customers all over China." See more answers >>

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