Traditional Culture Encyclopedia - Hotel accommodation - What are the forms of outdoor advertising?

What are the forms of outdoor advertising?

Outdoor advertising forms include:

1. Hanging advertisements

Set at hotel entrances, on both sides of the road/on telephone poles, made into small light box advertisements, Advertising in the form of road flags (wind flags), etc. This form of advertising has the advantages of easy production, directness, and wide dissemination of information, but the advertising area is small.

Hanging banners on lampposts on both sides of the street, also known as road flag advertising, is also a type of hanging advertising. Usually advertisers often use road flag advertising to create a large-scale event or promotion cycle. The warm atmosphere expands the exposure of the corporate image of the event theme.

2. Single-column billboards (commonly known as anti-aircraft artillery advertisements)

Provide advertisers across the country with greater flexibility in terms of radio station selection, broadcast timeliness selection, market selection, program selection, etc. flexibility. In places such as main traffic roads, facing dense traffic and pedestrian flow, the common size is 6m×18m (H), and spotlights are mainly used as lighting equipment.

3. Multi-column billboards

Multi-column billboards are supported by two or more steel pipe columns, with galvanized sheets as the base plate and spray-painted. Generally, they are spray-painted. Lamps are lighting equipment.

4. Truss billboards

It is characterized by easy installation and disassembly, removable use, and is generally used in exhibitions or advertising activities.

5. Double-sided and three-sided flipping

Double-sided flipping is to cut the billboard into many vertical strips and flip the front and back sides to achieve regular display of the screen. Three-sided flipping is currently the One of the more expensive outdoor advertising installations.

This device uses three-sided fusiform pillars, and the advertising screen content is expressed using materials such as inkjet printing, computer portraits, or outdoor color post-it notes. It is suitable for indoor and outdoor environments. When these prisms rotate, they can form three types of prisms. Different advertising screens.