520 Valentine’s Day Restaurant Activity Plan

520 Valentine’s Day Restaurant Activity Plan

In order to ensure that the activity is carried out in an orderly and effective manner, we need to formulate an activity plan in advance. The activity plan is actually a written plan based on factors related to the activity. So how to formulate a scientific activity plan? The following is the 520 Valentine’s Day restaurant activity plan I compiled. Welcome to read. I hope you will like it.

520 Valentine’s Day Restaurant Activity Plan 1

1. Activity Background

Valentine’s Day on May 20th is coming, creating a romantic experience for consumers A warm holiday is what every hotel is working hard to do. Based on the operating characteristics of our hotel and the consumption habits of regular customers. This is our Valentine’s Day promotion plan for this year.

2. Activity theme

xx Hotel Valentine’s Day (God-given marriage, love determined by heaven)

3. Activity time

20xx May 20th

IV. Event location

Main location: Champs Island Western Restaurant (sixth floor of the hotel)

Secondary location: Guest room

5. Activity methods

1. Create a warm and charming palace of love for consumers through romantic scene decoration;

2. Place "lover's message" Cards" for couples to write vows of love on them

3. A "pink couple suite" is set up in the guest room, cleverly decorated and presented with roses, chocolates and champagne

6. Atmosphere Construction

1. Set up a truss on the periphery for advertising

2. The electronic screen and LED screen in the lobby will scroll about the event content

3. The first floor and sixth floor Place a small display stand on each floor

4. Place a candlestick and a rose on each table in the restaurant on the sixth floor

5. The entire restaurant is decorated with white tablecloths, white chairs, wintersweet, sand Decorate the entire restaurant

6. Place a bouquet of flowers (lilies, calla lilies) on the bar counter

7. Set up an arched flower column at the entrance of the western restaurant

8. Color The lights and shamans were decorated with pink balloons

9. Take photos on site (Polaroid 20 yuan/photo)

10. Set up a champagne tower on the dining table

2. SMS release: 1,300 yuan (20,000 messages)

3. Internal advertising release: (electronic screen, Sanming TV subtitle scrolling frequency, including inkjet printing)

4. Advertising text:

A. God-given marriage, love determines destiny. (Advertising words)

B. Spring letters bloom, roses bloom, love comes, and your story begins; Valentine’s Day is here, prepare a cherished gift at Tianyuan Hotel, and then carry it gently Let her or him meet you on this romantic day. (SMS)

8. Event Arrangement

1. Marketing Department: Launch event advertising before May 20th

2. Other departments will combine marketing before May 20th Plan and formulate detailed rules for Valentine's Day activities

3. The restaurant and guest rooms should do a good job in creating a Valentine's Day atmosphere before May 20

4. Engineering Department: Combine the activity plan and make a good use of it Arrangement of lighting, electrical work and production of special props. 520 Valentine’s Day Restaurant Activity Plan 2

1. Activity theme:

“Travel through Valentine’s Night and meet a more beautiful you”

1. Targeted at 20-40 years old Single customers held a Valentine's Day bachelor party with the theme of "Suddenly Meeting You, Meeting a More Beautiful You".

With the motto of "perfect encounter, expanding the circle of friends and finding a partner", it not only meets the dating needs of single groups, but also attracts more target groups with unique environmental atmosphere and creative highlights of activities to drive restaurant sales.

2. For couples aged 20-40, a Valentine’s Day couple’s party will be held with the theme of “Romantic Year Aftertaste”. Taking the needs of wedding day and love day commemorations as an opportunity to attract target groups to visit the store for consumption.

2. Communication planning

Promotional posters for the 5.15-5.20 pre-event activities were distributed in large numbers, and the areas were set in office buildings, shopping malls, and downtown areas, mainly targeting the target group of 20-40 years old.

NP advertising campaign will be launched on Valentine’s Day on May 20th to build momentum.

Consumption vouchers will be issued during the 5.20 event

3. Event time:

5.20

4. Event content

With the theme activities of Valentine’s Day as the main line, and the early coupon rebate promotion as the supplement, a three-day marketing campaign with the theme of “Through Valentine’s Day Night, Looking for a More Beautiful You” was held. For the day of February 20th, the “Suddenly Meeting You” event was held. "Single Dating Party, and "Romantic Year Aftertaste" Couple Dating Party.

Single groups aged 20-40 years old - "Traveling through Valentine's Day night and suddenly meeting you" large-scale singles dating party:

All singles can participate in the party held by XX Western Restaurant on February 20th The city's large-scale singles dating party provides the most comfortable and romantic platform and space for you to find your perfect partner with high-level dating partners, a humanistic and romantic restaurant atmosphere, and highly creative and interesting activities.

Anyone who successfully makes friends on the day of the event can enjoy a 50% discount on food and beverages. (Specific discounts will be determined by the restaurant depending on the situation)

Couples and couples aged 20-40 years old - "Traveling through Valentine's Day and romantically recalling the New Year" couple theme party:

As long as If you have a partner, you can participate in the couples theme party held by XX restaurant on February 20th. All couples and couples who go to the western restaurant to spend on Valentine's Day can get a 50% discount on food and beverages. Customers whose wedding anniversary is February 20th, as long as If you dare to tell your romantic love story, you can enjoy a free couple's set meal provided by this western restaurant.

5. On-site atmosphere creation

A. Restaurant peripheral layout

①. Valentine’s Day magpie bridge shape layout → add to the restaurant’s cultural atmosphere

Creatively design a large Valentine's Day magpie bridge door at the entrance of the western restaurant, using the cultural customs of the traditional Valentine's Day Xiangqiao Party to add to the humanistic style and festive uniqueness of the western restaurant. In this way, we attract the attention of consumers and invite well-known local photography agencies to join in, leaving the most beautiful image of Valentine's Day for every consumer who enters the store.

②. Antique promotional pillars → point out the theme of the event

Abandon the traditional Chinese pillars and creatively design antique promotional pillars based on the Valentine’s Day marketing theme and label them with “ The theme slogan of the event, "Traveling through Valentine's Day night to meet a more beautiful you", plays a role in promoting the event and creating an atmosphere.

B. Hall environment and atmosphere layout

①. Chinese lantern layout for Valentine’s Day

Chinese lanterns are set up in the lobby and main aisles of the western restaurant to add humanity to the hall. style.

②. Design and layout of promotional hanging flags

Unify the design and content of promotional hanging flags according to the Valentine's Day marketing theme, and arrange them in an orderly manner with creative shapes for event promotion and atmosphere creation. .

③. Design and layout of the photo receiving desk

Set up the photo receiving desk (initially designated as the front desk) according to the actual venue, and arrange it with event-themed styling, such as sign-in boards, styling Gauze, X display rack, etc.

④. Zonal stage styling and layout

Carry out zoning planning and design, stage creative styling design, and layout based on the actual restaurant venue.

⑤. Light and shadow art equipment layout

Arrange the lighting equipment, light and shadow performance equipment, etc. required for the day of the event based on the actual restaurant venue.

6. Event arrangements and procedures for the Valentine’s Day Singles Area

(Singles Area)

Beautiful photos taken on Valentine’s Day night – inviting well-known local photography agencies to join, Take photos at the magpie bridge-shaped door at the entrance of the western restaurant. Firstly, entering as a Valentine's Day event can quickly gather popularity and create publicity topics; secondly, the photos taken contain the unique information of the western restaurant, which can be used as an effective carrier of word-of-mouth promotion among the target consumer groups.

Enjoy a unique literary feast - on the day of the Valentine's Day theme event, arrange a theatrical performance that is integrated with the restaurant culture to quickly increase the enthusiasm of the event participants.

14 Minutes of Romantic Heartbeat - It is the main part of the single dating party in this area. In the name of "14 Minutes of Romantic Heartbeat", with the dim lighting style of the Western restaurant as a foil, all customers present have 14 minutes. "Finding companion time", this part is full of surprises, challenges, and fun.

Perfect encounter on Valentine's Day night - a 15-minute melodious music performance during the event set off the atmosphere of the entire event.

17:30-18:30 (the specific time arrangement can be adjusted appropriately according to the actual local conditions). The welcoming staff of the western restaurant will guide customers to enter. At the Magpie Bridge shape at the entrance of the restaurant, a professional photography agency will take photos of each customer. A customer who entered the store took a photo to quickly gain popularity.