Type extension products of hotel product innovation refer to

Type extension products of hotel product innovation refer to all the additional services and benefits that customers get when they buy hotel products. Extended products are the key points for a hotel to distinguish itself from other hotels, form its own characteristics and maintain its competitive advantage. The hotel's business center, entertainment facilities, free parking lot, quality assurance and rooms with broadband interface all belong to this category.

The hotel provides extended products for the following purposes:

1 To guide the formulation and implementation of hotel marketing mix strategy and the whole marketing management activities of the hotel with the realization of hotel guests' interests and the satisfaction of their needs as the core.

2. Only by optimizing the combination of hotel products at five levels can we form the competitive advantage of products and establish the market position of hotel products.

3. Around the core products, the hotel can differentiate its products on the other four levels to create the hotel's product characteristics.

4. With the development of modern market economy and the intensification of competition in the hotel market, the extended products and potential products provided by hotels for guests are becoming more and more important in the market competition.