Stars come to the hotel, how does the hotel do marketing?

I don't know the influence of stars and the reception specifications of hotels. I will give you some ideas and learn from them!

The key point is that you should look at the celebrity's popularity and social image, and at least know whether the news about this celebrity is positive or negative. If the negative information is obvious, forget it. Just keep a low profile. If the popularity is high, the local news media will participate and indirectly show the good image of the hotel. (provided that the broker or brokerage company allows it)

The third is that after the star leaves the hotel, he will continue to output hot content. After all, what we should consider is to maximize the value, dig deep into the point of convergence between stars and hotels, and use this to promote hotels. You can consider the value points recognized by the star's taste and enlarge the publicity infinitely, such as the star's personal preferences, personal personality and some better habits in life. To put it bluntly, there are many reasons why stars choose hotels as the origin of publicity. For example, stars stay because the service provided by the hotel has a good reputation and can highlight the service characteristics of the hotel. For example, stars like the elegant environment in hotels, which highlights the value of the environment. If they like some facilities in this hotel, such as gym and swimming pool, then such publicity can reflect the highlights of the facilities in the hotel. This follow-up thing can directly graft the experiential marketing of the hotel, improve the visibility of the hotel and generate performance at the same time.

Three stages, make this marketing as thorough as possible.

Finally, I have such a marketing idea. The most important thing is execution. How to thoroughly implement each part is a problem that needs to be considered. No matter how well your marketing plan is done, it will be a waste if it is not implemented or cannot be implemented.

By the way, derivatives:

1. If the star's charm is really superior, then do the scheduled activities. During the star's stay, after the scheduled star's stay, you can get the opportunity of star interaction and souvenirs.

2. Set the same service package for stars, and format the service standard, so that ordinary consumers have the opportunity to try this service content.