Traditional Culture Encyclopedia - Hotel accommodation - Brief introduction of hotel management company
Brief introduction of hotel management company
The rapid development of hotel industry also provides market space for the emergence and development of local hotel management companies. On the one hand, the middle and low-grade hotel market is expanding rapidly, but the development of management mode is seriously lagging behind, and the demand for scientific and standardized management by enterprises is increasingly urgent; On the other hand, most middle and low-grade single hotels can't afford the high expenses of foreign hotel management companies, and the target market of foreign hotel management companies is concentrated in high-grade hotels.
These conditions have led to a huge demand space for middle and low-end hotel management products. Some local hotel management companies have gradually established their own management mode by absorbing foreign advanced management products and combining with China's practical experience, and gradually opened up their own world in the middle and low-end hotel market.
International form
International Situation The development of China hotel management companies began when international hotel management companies entered the mainland market. Reform and opening up have pushed the hotel industry to the forefront of internationalization. 1982, Hong Kong Peninsula Group took over Beijing Jianguo Hotel, marking the official entry of single hotels in China into the road of specialization and collectivization.
At that time, the domestic hotel management model was trying to get out of the "guest house model" and there was no experience in standardizing foreign-related hotel management. After decades of operation, foreign hotel management companies have developed a mature management model, which is in the stage of global expansion of hotel groups and occupies a monopoly advantage.
With the liberalization of the policy, hotel management companies such as Peninsula, Holiday, Yangzhou Ruiyang and Sheraton, which rely on internationally renowned hotel management groups, took the lead in occupying the hotel management market, especially the high-end hotel management market. In 1990s, international hotel groups stepped up their landing in China market. This period is not only a period of vigorous tourism development in China, but also a period when international hotel groups actively expand their market share. China has gradually become a gathering place for internationally renowned hotel groups.
2/kloc-0 At the beginning of the 20th century, the development of international hotel groups in China showed the characteristics of networking, polarization and localization, which not only greatly increased the number of hotels, but also pursued a more reasonable regional layout and management mode under the premise of globalization strategy. There are more and more large-scale and distinctive international hotel groups in China market, which is not only the inevitable trend of international hotel industry development, but also the inevitable result of global economic integration.
The above contents refer to Baidu Encyclopedia-Hotel Management Company.
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