How to do a good job in exhibition planning, six core elements of exhibition planning

Many enterprises are eager to promote, knowing that the exhibition effect is good, they blindly sign up for the exhibition, and have not made detailed preparations and plans in advance. After the exhibition, they will complain that the exhibition is invalid, which is unreasonable. Here are five elements that you need to know before participating in the exhibition. I wish you get twice the result with half the effort!

First, the booth: the cornerstone of exhibition marketing

In the exhibition, you need to order a larger booth for marketing, and then use the eye-catching booth design and unique exhibits display, which will bring you many customers. Booth design should meet the aesthetic requirements of the public, facilitate participation, and not be too complicated, because the booth serves enterprises and marketing, rather than overemphasizing the fancy appearance.

Second, the album: give customers a clear introduction.

Many exhibitors will realize the position of the album in the exhibition marketing, and will also print their own product albums. Using the unique propaganda function and information transmission function of printed matter, it provides customers with an intuitive and convenient reading method, and also provides a communication platform for exhibition marketing besides oral communication.

A good picture album is a sharp weapon of marketing, a window for enterprises and a marketing service. Exhibition albums should be different from other albums, neither too thick nor too thin. The whole album should not only be a product introduction, but also have a spirit and spiritual corporate culture, because many transactions are realized on the basis of recognizing corporate culture.

Third, business cards: details that cannot be ignored

Business card is an active factor of interpersonal network, and it is also the most concise platform in the process of exhibition marketing. When printing business cards, you can't just have basic information such as telephone address, and of course you can't be too fancy, because you are neither an artist nor a visitor, and selling products is your value.

Fourth, planning: the key to success.

It is said that the cost of expanding the market through participating in the exhibition is more than 40% less than that of other traditional forms, and it also greatly saves the promotion time. So, what can enterprises do to give full play to the role of exhibitions?

The simplest exhibition planning is to draw up a detailed and feasible exhibition plan, which can link creativity with pattern specialty. In any case, this process must complete everything related to the exhibition, down to people, and responsibility to people, because the implementation without a plan is desolate.

Verb (abbreviation of verb) explains: interpersonal communication is above everything else.

Exhibition marketing can be said to be interpersonal marketing, which is a multi-channel sales model combining oral communication and physical display. "There are no customers who don't buy, only customers who don't understand", so it is the first issue to let customers know about your products.

Then on-site operation explanation is the most effective way. The person in charge of explanation and operation needs to be very familiar with the product and be able to answer all customers' questions. This requires them to strengthen exercise, demonstrate repeatedly and memorize all the information and data before the exhibition.

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