Traditional Culture Encyclopedia - Hotel accommodation - How about hotel sales?
How about hotel sales?
It's hard to see if you are suitable, but it's worthwhile to gain something. The business contents of modern hotels are quite different from those of traditional hotels. Not only do business projects include banquet and conference services outside guest rooms and restaurants, but also product projects are constantly innovating, even in terms of software and hardware equipment and service quality, we must constantly strive to innovate and excel. In addition, hotels have their own strengths in business promotion, and they are constantly innovating in the planning of sales strategies and the implementation of sales activities. 1. Responsibilities (1) Under the leadership of the general manager and marketing director, be responsible for hotel market development, customer organization and hotel room sales. (2) keep abreast of domestic and international tourism market trends, regularly analyze market trends, characteristics and development trends, draw up marketing plans, and organize their implementation after being approved by superiors. (3) Keep close contact with customers at home and abroad, understand market supply and demand, customers' intentions and needs, actively participate in tourism promotion activities at home and abroad, establish long-term and stable good cooperative relations with customers in various regions, and constantly explore new markets and new customers. (4) Visit customers frequently, solicit customers' opinions, analyze sales trends, put forward improvement plans according to market changes, master the hotel's marketing policies, and improve the average hotel price and market share. (5) Coordinate departmental relations, strengthen horizontal communication, and cooperate with reception and sales. (6) Reasonably allocate and use the internal staff of the department, mobilize the enthusiasm of employees, and continuously improve the work efficiency and business level of employees. 2. Job Requirements (1) Ideology and Morality ① Strong sense of professionalism, responsibility, social skills and hospitality. (2) Work conscientiously and responsibly, pay attention to investigation and study, be good at capturing information, be brave in pioneering, take risks and be willing to take responsibility. (3) the style is rigorous and realistic, set an example and do not seek personal gain. ④ Keep the business secrets of the hotel. (2) Knowledge level ① Familiar with the professional management knowledge of hotel sales and hotel management, and master the theoretical knowledge of tourism economics, tourism psychology and public relations. Grasp the dynamics, characteristics and development trend of the tourism market, and be familiar with the communication channels with various departments. Understand the competitive means, price level, customer status and customer demand of each hotel. Familiar with the etiquette and etiquette of foreign-related work. (2) Be familiar with the laws and policies of the state and hotels on sales price management and industrial and commercial administration. Master the principles and policies of hotel external sales, understand the tourism laws and regulations of major tourist countries, and be familiar with the contract law and related tourism laws and regulations. (3) Other knowledge is familiar with the characteristics of hotel products, the dependence of the hotel industry and the variability of tourist market demand, and the knowledge of economy, politics, history and customs of major tourist countries. (3) Ability of analysis and judgment ① According to the general principles and policies of the hotel's external sales and the general manager's ability to formulate sales strategies, we will make continuous analysis and judgment according to the market situation and changes in tourist sources, put forward sales plans suitable for the hotel, and put forward sales measures in specific tourist markets in a targeted manner to ensure the best room opening rate and income of the hotel. (2) Develop innovative ability, and constantly consolidate the traditional market and customers according to the changes of the tourism market; Actively develop new markets and new customers, put forward new ideas and suggestions conducive to hotel sales, and develop multi-level marketing channels. ③ Ability of organization and coordination: Effectively organize and mobilize the enthusiasm and creativity of department employees, and actively carry out sales work; Be able to coordinate the relationship between the relevant departments of the hotel and properly solve the problems in the work and business. Be able to maintain good communication and exchange with relevant business departments and gain the trust and understanding of customers. (4) Business execution ability can actively carry out publicity and promotion work according to the general policy of hotel management, make a realistic analysis of changes in the market and customers, put forward feasible sales plans, and supervise and ensure the implementation of hotel sales plans. Strong control ability and individual guidance ability. ⑤ Strong social skills, good at market research and information communication, able to talk with people at different levels on various occasions, able to satisfactorily solve customers' requirements, gain customers' trust and win the support and help of all parties concerned. ⑥ Ability to express words can draft the business report and sales plan of the sales department, draft the management system and working procedures of the department, and write special reports and work summaries. Proficient in one or two foreign languages, can skillfully use foreign languages for conversation, negotiation and business work, and can read relevant business letters and materials. (4) Education, experience, training and physical fitness ① Education: junior college or above. ② Experience: More than five years experience in front desk or sales. ③ Training: After the post qualification training, I obtained the Post Training Certificate. ④ Physical quality: dignified appearance, high spirits and strong physique.
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