Zhu Hua Hotel Group Zhu Hua Corporate Culture

1, Hanting's corporate culture 2. When did the values of China Mansion Club begin 3. What is the ideal and initial intention of China Mansion? 4. Introduction of Zhu Hua Hotel Group. The Corporate Culture of Hanting Hotel

Vision-vision

WEWillBuildway, the world's leading hotel group, has become the world's leading hotel brand group.

Mission-mission

Become the first choice of China budget hotel brand and the first brand of China budget hotel customers.

Values-values

Humanity, our efforts are to make your life better! Teamwork, a group of like-minded friends, happily achieve great things together! Integrity, integrity and honesty, keep your promise, keep your promise! As a result, Noexcuse achieved its goal without any excuse! Learning and innovating novels make us do better!

When did the values of the Chinese Living Association begin?

2065438+May 08 13. China Lodging Club is a brand of hotel reservation service under Shanghai Hanting Hotel Management Group Co., Ltd., a member club of Zhu Hua Hotel Group and a hotel reservation platform, providing accommodation, travel, shopping and other services from high-end to affordable, business and leisure needs. The values of the Chinese Living Association are people-oriented, honesty, results, teamwork, learning and innovation, and values, which were promulgated and implemented on May 3, 20 18.

What is Zhu Hua's ideal and initial intention?

Zhu Hua's ideal and initial intention is to become a world-class great enterprise, achieve a better life, and happily achieve great undertakings with a group of like-minded friends.

Initial heart, vision, values, mission to verify everyone, more importantly, into our blood, become our guide and guidelines for action. In the next five years, Zhu Hua will win the decisive battle of thousands of cities and thousands of stores, the high-end and internationalization of Zhu Hua, which requires all China residents to unify their thinking and gather together to meet new challenges.

Values: seeking truth, perfection and perfection.

Corporate culture: A group of like-minded friends will happily achieve a great cause together.

Extended data

Mr. Miracle, the founder of Zhu Hua, wrote down his ideal in his Founder's Notes: to make everyone feel at ease when traveling. Be sure to make people around you more beautiful because of the existence of your enterprise and your existence. On the contrary, it is meaningless to be bigger and stronger, but it will harm the world. If a demon becomes bigger and stronger, he will only do more evil.

Staying in hotels in China has also solved many people's employment problems. There are about 50,000 to 60,000 employees working here in Zhu Hua. They can support their families, send their children to school, and save energy to buy things for their parents-in-law and parents during the New Year. I am doing this with such motivation, and I feel that I am creating value, which also makes me feel that my career is beyond my own limitations.

This is my understanding of an enterprise becoming bigger and stronger. Be sure to make your surroundings better because of the existence of your enterprise and your existence. On the contrary, it is meaningless to be bigger and stronger, but it will also harm the world. If a demon becomes bigger and stronger, he will only do more evil. Self-centered greatness and strength have no value.

Brief introduction of Zhu Hua Hotel Group

Zhu Hua Hotel Group is the first multi-brand hotel chain management group in China and the top 20 hotels in the world. Since its establishment in 2005, Zhu Hua has completed the nationwide layout of 3 1 provinces and cities in just a few years, and has formed a dense hotel network in the Yangtze River Delta, Bohai Bay, Pearl River Delta and developed cities in the central and western regions. On March 26th, 20 10, Hanting Hotels Group (NASDAQ: HTHT), the predecessor of Zhu Hua Hotels Group, was successfully listed on NASDAQ. Zhu Hua Hotel Group is the first multi-brand hotel chain management group in China, ranking 13 hotels in the world. 1 By the end of 20 14, with the vision of "becoming a leading brand group in the world accommodation industry", Zhu Hua has more than 2 100 hotels in more than 200 cities in China, with more than 30,000 employees, and owns six business travel brands-Jubilee Hotel, All Seasons Hotel and Star Hotel.

Hotel corporate culture

The most fundamental competition among service industries is the competition of corporate culture. The ultimate competitive advantage lies in an enterprise's learning ability and the ability to quickly turn it into action. I will share with you the organized corporate culture of the hotel. Welcome to read, for reference only!

The Shaping of Hotel Corporate Culture

The shaping of corporate culture is a systematic and continuous evolutionary process. The shaping process of hotel culture mainly includes four steps: the introduction of hotel cultural consciousness, the selection and orientation of hotel's unique spiritual culture, the improvement and development of hotel culture, and the dissemination of hotel spiritual culture.

First, strengthen the consciousness of shaping hotel culture.

Hotel corporate culture is a small branch of corporate culture system, which means that hotels take organizational spirit and business philosophy as the core, take characteristic management as the foundation, and take symbolic cultural carrier and transcendental service products as the form. In a sense, hotel culture is more important than general enterprise groups. It is the sum of * * * consistent values, codes of conduct and ways of thinking formed in humanistic care for employees, guests and the public.

Establishing modern hotel culture consciousness is the basic premise of hotel culture construction, which is also determined by the role and status of hotel culture. In the fierce market competition, what is the most important and key factor for the survival and development of hotels? Some people think it is a strict management system, some people think it is capital equipment, and some people think it is a market condition. However, many enterprises still closed down after meeting these conditions. Why is this? It is caused by the lack of internal vitality of enterprise development. If a hotel wants to be dynamic, it must first stimulate people's enthusiasm, which must inject positive cultural ideas into its management. Practice shows that corporate culture, as a conscious and rational culture, has a great relationship with the success or failure of hotel management. The main functions of hotel corporate culture are:

1. The guiding function of hotel values

Hotel corporate culture reflects the pursuit, values and interests of the whole enterprise. This powerful culture can guide the value orientation and behavior orientation of the whole enterprise and every employee of the enterprise. Because the values and goals of the hotel reflect the interests and requirements of all employees in the enterprise, employees can consciously realize what should be advocated, what should be opposed, what should be done and what should not be done.

2. The cohesive function of the hotel main body

Hotel corporate culture management regards intimacy, value consciousness and goal identification as the key factors to enhance corporate cohesion. Hotels with excellent culture pay special attention to the emotional investment inside the hotel, constantly meet the emotional needs of hotel employees and strengthen the attraction of the hotel to employees. At the same time, hotel corporate culture provides a unified code of conduct and guidance for hotel employees, and establishes a behavior model based on hotel values, thus attracting employees' behavior to the track of achieving hotel goals.

3. Incentive function of staff morale

On the one hand, the corporate culture management of the hotel adopts personal incentives, such as providing promotion opportunities, giving individuals more responsibilities and powers, and creating a cultural atmosphere of mutual respect and equality within the hotel. On the other hand, group incentives are adopted, such as providing unified values for hotel employees, setting lofty goals for hotels and forming a fighting team spirit.

4. Radiation function of social influence

The radiation function of hotel corporate culture can spread to the society through hotel values, hotel spirit and hotel ethics, and generate some knowledge with the society for other hotels or organizations to learn from, learn from and adopt. It can also radiate to the society through the material carrier of products and services, and win the advantage of public psychological tendency for the competition of hotels.

Therefore, it is necessary to solve the problem of hotel industry insiders' understanding of hotel culture construction. First of all, we should solve the problem of hotel managers' understanding. The construction of hotel corporate culture has a direct and important relationship with hotel managers' understanding of hotel corporate culture and their self-cultivation. Managers should first accept the excellent culture of construction enterprises themselves. The deeper managers know, the higher their accomplishment, and the better the creation, dissemination and implementation of hotel culture. Secondly, it is necessary to make the hotel corporate culture construction universally recognized by employees. Excellent hotel corporate culture ultimately depends on all employees to embody and implement, and only when it is widely recognized by employees can hotel corporate culture have lasting vitality.

Second, refine the core values of hotel culture.

The key link of hotel culture construction is the accurate positioning of hotel spiritual culture. Because enterprise spirit culture is the core layer of enterprise culture, it dominates and determines the change and development direction of technical culture and material culture.

Enterprise spiritual culture is an invisible force, which can have a lasting impact on the mental outlook of enterprise employees, thus promoting the development of enterprise system culture and technical culture. The author believes that the cultural orientation of the hotel comes from the target market segment of the hotel. Only by knowing what the real needs of the target consumers are can we accurately locate the hotel culture. It often takes a long time to cultivate and shape the spiritual culture of hotel enterprises. We should construct the core values of enterprises from a series of ideological forms such as hotel values, hotel purpose and hotel spirit.

The values of hotel enterprises are the foundation and core of corporate philosophy. It provides a guiding consciousness for the hotel to achieve the same goal, and also provides a directional premise for the daily behavior norms of hotel employees. Therefore, it is the spiritual source of a hotel's lasting centripetal force and cohesion, and the ideological basis of hotel spirit and hotel morality. Successful hotels are often supported by employees' recognition, belief and practice of values.

Hotel enterprise spirit is the product of the hotel's development to a certain stage; It is a comprehensive embodiment of the beliefs, will, style and standards gradually formed by employees through savings, screening and training; It is team spirit that promotes hotel management and is an indispensable spiritual pillar in the process of hotel pursuit of success; It can be summarized into a few sentences, which are expressed in the form of slogans, slogans and corporate songs. For example, Sichuan Jinjiang Hotel is "sincere, fair, accurate and efficient".

Third, implement the construction of hotel material culture, system culture and service culture.

After putting forward the core value of hotel culture, we should continue to implement and develop hotel culture, apply it to all aspects of management, and create a unique cultural system of the hotel.

Let's start with the material culture of the hotel. The material culture of a hotel refers to the material environment inside and outside the hotel, the cultural characteristics of products and the aesthetic experience and cultural feelings of customers. It refers to the cultural characteristics and connotation expressed and reflected by the hotel through all visible objective entities. Hotel material culture is not only the external image of the hotel in the society, but also the most active and vivid level in the hotel cultural structure. Mainly from the hotel's architectural style, equipment and facilities, hotel supplies and products, these materialized entity images are used to build hotel culture. Secondly, we should shape the institutional culture of the hotel. Mainly reflected in the leadership system, hotel organization, rules and regulations in three aspects. In the hotel system culture, the leadership system affects the establishment of hotel organizations and restricts all aspects of hotel management. Therefore, the design of hotel leadership system is the core content of hotel institutional culture. Hotel organization refers to the internal elements and their relationships established by enterprises to effectively achieve their goals. Various rules and regulations formulated by the hotel are the most direct and powerful embodiment of the hotel corporate culture. Finally, implement the real-time core value concept from the hotel service culture. Hotel service culture is the service consciousness and service concept displayed by hotel employees in service, and it is also an aspect that consumers directly perceive and contact. In this respect, hotels can integrate business philosophy with employees' behaviors, which is helpful for employees to turn standardized services into a habit and instinct. The service concept can be refined and sublimated in employees' behaviors, forming its unique service competitiveness. The construction of hotel service culture can be divided into the hardware facilities and software aspects of hotel service, such as room supplies, meals, appearance, the overall environment of the hotel and the initiative of service, the attitude, language, efficiency and service skills of service personnel.

Fourth, pay attention to hotel culture communication.

After the hotel has determined the important content of its culture, the key to cultural construction lies in how to spread the hotel culture and make it deeply rooted in people's hearts. Because after establishing the hotel's internal culture, the hotel has to open its doors to do business and face its customers, so how to make customers understand and accept the hotel culture is very important. First, design a corporate VIS image that represents its unique personality, which is the place where consumers are most intuitively exposed to corporate culture and most likely to leave an impression. It should also be emphasized that the physical and chemical settings of hotels, such as the layout of hotel rooms, also have the function of spreading hotel culture. At the same time, public relations or marketing activities can be appropriately carried out around their own cultural themes to strengthen the stimulation of hotel culture to consumers.

Looking at the experience of successful hotel groups at home and abroad, the marriage of economy and culture is the fundamental trend of the times. The quality of hotel products is increasingly supported by the power of culture, and the integration of economy and culture has become the goal pursued by hotel groups. Because the hotel group has its own characteristics and occupies a place in the market competition, it must have its own unique cultural and spiritual background.

On Hotel Corporate Culture

Author: Zhu Yinsheng (Jiangsu Nanjing Jiangsu Materials Building Hotel 2 10000

Hotel corporate culture is the sum of material culture and spiritual culture of the hotel, which embodies the values of a hotel, is the intangible assets and strength of the hotel, and is the source of its survival and development. This paper discusses the core, soul, organizational practice and how to improve the hotel corporate culture. Keywords: hotel; Corporate culture; People-oriented; Hospitality; Innovative service

F270 Document ID: Document A. :1008-4428 (200607-19-02 China Library ClassificationNo.:

Corporate culture ── or corporate culture and entrepreneurial spirit ── generally refers to the collective name of * * * consistent ideals, basic values, living habits and behavioral norms formed by enterprises for a long time. It is the sum total of wealth with its own characteristics created by enterprises in the process of operation and management, which has appeal and cohesion to enterprise members, can unify the interests, purposes, needs and behaviors of many people, and is a reflection of long-term cultural construction of enterprises. Hotel corporate culture is the sum of hotel material culture and spiritual culture, and it is the combination of hardware and software. It contains three concentric circles: (1 The outer concentric circle is material culture, including hotel facilities and equipment, hotel environment, etc. , such as hotel decoration, environmental greening and beautification, standard colors, clothing, shop songs, shop flowers, etc. ; (2) The middle layer is institutional culture, including personnel system, financial system, decision-making system, post specification, etc. (3) The inner layer is spiritual culture, including the hotel's goal, purpose, ethics, service concept, values and hotel spirit. If the spiritual layer is compared to the human heart, the physical layer is the face, and the institutional layer is like hands and feet.

Generally speaking, hotel corporate culture has the following five functions: (1 guiding function, that is, guiding hotel employees to a certain goal; (2) Constraints, that is, written or established store rules and regulations have great constraints on the thoughts and behaviors of each employee; (3) Cohesion, that is, uniting all employees of the whole hotel with the values and beliefs of * * * *; (4) integration, that is, the subtle influence on employees, so that they naturally integrate into the group; (5) Radiation, that is, corporate culture not only has a certain radiation impact on enterprises, but also has a certain radiation impact on customers and society.

First, the core of hotel corporate culture-people-oriented-the competition of hotels is the competition of talents, and talents are the core of hotel survival and development. Western innovative enterprises, which are ahead of the times, put forward the slogan of "people are more important than profits" and pay attention to the cultivation and use of talents. "Talent = capital+knowledge = wealth", "Talent is capital and knowledge is wealth"; Talent is the carrier of knowledge, and knowledge is the connotation of talent; Knowledge is the intangible wealth of a hotel, and talents are its inestimable capital. Every service in the hotel is done by people. Hotel managers should love talents, know talents, accommodate talents, and know people well. Only when hotels have first-class talents can they have first-class management and first-class service. People-oriented hotel corporate culture emphasizes people-oriented management, that is, respecting, understanding, caring, relying on, developing and serving people. "Without satisfied employees, there will be no satisfied customers". Employees are the direct communicators of hotel culture. Through effective encouragement, the hotel gives full play to the initiative, enthusiasm and creativity of employees, stimulates their enthusiasm for work, and creates a hotel atmosphere with cultural taste with the infiltration and edification of cultural charm, so that the service work is meticulous, thoughtful and thoughtful. At the same time, establish a scientific, rigorous, fair and reasonable employee assessment and value evaluation system, establish an employee education and training system, and establish a reasonable salary and welfare management system, so that employees can get better growth and development opportunities in the hotel, realize their own value, and get reasonable returns and living welfare protection. Create a family-friendly hotel cultural atmosphere of "keeping people in business, keeping people in treatment and keeping people in feelings", so that employees can develop synchronously with the hotel and feel a sense of accomplishment and home in the hotel.

Second, the soul of hotel corporate culture-Hospitality hotels provide guests with comprehensive services such as accommodation, catering, transportation and entertainment, and should create a warm, comfortable, safe and convenient "home" for guests and a "home away from home" cultural atmosphere. Hotel services should be considerate in the East and modern, efficient and standardized internationally. Treat the guests as friends and relatives, and infiltrate the hospitality corporate culture of the hotel into every smiling face and greeting in the service, so that the guests are not like being in a foreign land, but like being with relatives and friends. Hotel services should "satisfy and touch the guests", which requires that every post and every service behavior of every employee in the service work should satisfy the guests, and strive to impress and surprise the guests. In the service, with the help of "eyes, ears and hearts", we collect personal information about the guests' living habits, eating hobbies, professional identity and other aspects, pay attention to every detail of the service effectively, and make the service work become the guests' heart. If the guests feel unwell during their stay in the hotel, the waiter will take care of them like relatives, buy medicine, then adjust the water temperature of the medicine to a moderate level, provide room service and accompany the guests to see a doctor; In case of a guest's birthday, send birthday gifts and warm words in time; If it rains, the waiter will provide an umbrella for the guests. During the laundry process, it was found that the button of the guest's clothes fell off, and the waiter unconsciously mended it; When the guest's leather shoes are found to be dirty, the waiter consciously polishes them; The good night card at the bedside every day has the weather forecast for the next day copied by the waiter himself. In short, guests should feel as caring and affectionate as their relatives when they stay in the hotel.

Third, the sublimation of hotel corporate culture-innovative service "service quality is the life of the hotel". Now the needs of guests are not what they used to be, not just for a good night's sleep. The needs of guests have been sublimated from material needs to spiritual needs. Only by insisting on customer-oriented, trying to figure out the needs of guests, constantly innovating services and finding new ways can hotels win by surprise. For example, the stationery and envelopes of Beijing Wang Fu Hotel are unusual. If a guest has stayed for more than 20 times, he can have his own set of stationery and envelopes with his bronze name printed on them. The value of the guest is reflected here, his self-esteem is satisfied to the greatest extent, and the sense of showing off will spread in his social circle. Developing guest participation projects, such as preparing some semi-finished raw materials in restaurants and letting guests perform and sing on stage in music bars or performing halls, can not only create a better consumption atmosphere and increase sales, but also make the value of hotel services tangible and increase the transparency of hotel services. Service innovation can break the usual working thinking and service mode. For example, the quilt in the guest room is changed from traditional white to warmer yellow, red and color, toys such as naive bears and puppies are placed in the room, and a small goldfish bowl is added to the writing desk. After the guests entered the room, the warm, lovely and lively goldfish were filled with warmth and affection.

Fourthly, the organizational practice of hotel corporate culture.

Hotel corporate culture is a people-oriented systematic and complex project. Starting from the reality of hotel enterprises in China at present, in order to make corporate culture more effective, we should pay attention to the following aspects in organizational practice:

1, the hotel corporate culture construction should adapt to the construction of the three civilizations of society, and we should not be divorced from reality and raise slogans indiscriminately. Enterprises live in a social environment, and no business philosophy, development goals and security system can survive independently from the social environment. Corporate culture can only be brought into full play on an independently given performance stage. Otherwise, there will be no soil for corporate culture to survive.

2, the hotel corporate culture construction should pay attention to the masses, to attract the participation of employees, is by no means a few people. The core of hotel corporate culture is the formation and unified behavior of employee values, so its achievements must be created by all employees in practice. It comes from the staff group and is generally welcomed and accepted by this group, which is often said to be a household name and deeply rooted in the hearts of the people. Only popular corporate culture has strong vitality.

3. Grasping the core of hotel corporate culture and handling the interests of the country, enterprises and employees, any tendency to only stimulate the spirit or material is flawed. The formation of the correct values of enterprises and employees lies in the correct guidance, which is by no means effective by simple preaching. The ideological level and values of employees are obviously different with the differences of personal cultural quality, experience and social influence. Therefore, different levels of values exist objectively in enterprises. Some employees can fully realize that without the prosperity of the country, there will be no enterprise's survival, and without the development of the enterprise, the income of employees will also be empty talk. However, some employees are eager for quick success and instant benefit, and have a strong sense of egoism and money supremacy. At present, the pattern of distribution according to work as the main body and participation in distribution according to production factors is gradually taking shape in China. However, the thoughts and customs of sharing wealth and eating the same pot still plague enterprises, and corporate culture must guide employees to establish the concepts of sharing weal and woe and sharing weal and woe.

4. Hotel corporate culture must advocate team spirit, unite * * and serve the overall goal. Marx once pointed out in Das Kapital: "A single violinist conducts his own hands, and a band needs a conductor". Corporate culture has the characteristics of serving the overall goal of the enterprise. The realization of the overall goal mainly depends on organization, command, coordination and control. Therefore, the corporate culture must provide public opinion support for excellent management, form a good atmosphere, and enable the smooth implementation of various management. More importantly, it cooperates with the subsystems in the enterprise organization system, so that every employee and every post can play an active role in the team.

5, the implementation of hotel corporate culture, should take the lead by example, the typical way, lead by example, take the lead in setting an example. Excellent corporate culture generally pays more attention to discovering and praising the typical examples around and setting an example. This is because doing so can reflect the charm of corporate culture, make corporate culture personalized and modular, and enable employees to see it, learn from it, compare it and imitate it; Another key point is that leaders must take the lead in strictly observing the specific contents of the established corporate culture, such as correct values, moral concepts, committed commitments, and formulated systems. Words and deeds speak louder than words. "Peach and plum don't say anything, the next step is to find another way." Only in this way can we gain the admiration and support of employees and make the implementation of corporate culture go smoothly.

6. The organization and implementation of hotel corporate culture need some forms, as well as some material and financial resources to ensure it. It's no use just shouting slogans. Hotel corporate culture is not a shelved colored ball, nor is it a grandstanding display. It is rooted in enterprise employees and dissolved in the thoughts, words and fruits of all employees. But it is indoctrination, which is manifested in various popular forms, such as introducing CI into corporate image planning; Various meaningful celebrations. Such as factory celebration, flag raising, etc. Mass cultural and sports activities, such as ball games and cultural performances. Activities are essential, and so are the required human, material and financial resources. As for doing more with less money and doing good deeds, we must advocate thrift itself.

7. The key to the organization and implementation of hotel corporate culture lies in organizational leadership. In the process of implementation, the focus is not on research and deployment, but on concrete implementation and regular inspection and supervision. There are many successful examples when investigating the existing corporate culture activities. They have plans in advance (mainly specific plans and arrangements, and carry out activities as planned. More importantly, they supervise the activities throughout the process and constantly sum up and improve them in practice. There are also many enterprises, and the effect is not obvious. The question is not whether they have research and deployment, but the key is that leaders only focus on research and deployment, and there is no following. It seems to be grasping, but it is not grasping, or it is not tight. Over time, a good corporate culture will become a mere formality, so that it will lose its due glory after a long time of dust collection.

Hotel culture is the value of the hotel, it will exude the charm of the hotel, it is the intangible asset and strength of the hotel, and it is the source of its survival and development. The purpose of creating an excellent corporate culture is to enable enterprises to better gain consumers' cognition, and let consumers know the products and services provided by their own enterprises among a large number of goods and services, so as to generate a sense of identity and realize purchase. It is helpful for enterprises to enhance their popularity and reputation, achieve a double harvest of economic and social benefits, enhance their core competitiveness and ensure their healthy and steady development.

References:

[1] Gong Shaodong, edited by Master Zhao. Corporate culture change strategy [M]. Science and Technology Literature Publishing House, 1999.

[2] Lin Yonghe. A new theory of corporate culture in China [M]. Reform Press,1993,8. [3] Qu Jingtai. Building a corporate culture with China characteristics [M]. Shenyang Publishing House, May 2005. [4] Allen Staats. Hotel and hotel management [M]. Dalian University of Technology.

The above is the hotel corporate culture I provided for you. I hope you like it!