What do hoteliers do with big data tools?

Recently, Weibo netizen "Master Liao" experienced big data from the platform.

The experience of "killing" ... others can book a hotel in 300 yuan, but Weibo wants "Master Liao" in 380 yuan.

I wrote down my experience of being "killed"

I often book rooms in specific hotels through travel service websites, and the annual price is around 380 yuan to 400 yuan.

Occasionally, I learned through the front desk that the off-season price is generally around 300 yuan. I checked with my friend's account and found that the price is really 300 yuan; But use your own account to check, or 380 yuan.

After that, "Master Liao" called the customer service staff, and the operator said that it might be a cache problem. When they heard that they might be sued, they waived the room fee as soon as possible.

Big data "killing" is a common phenomenon.

Privacy can't be hidden from internet companies.

Yang Yixian, a professor at the School of Cyberspace Security of Beijing University of Posts and Telecommunications, said frankly, "This phenomenon is very common." Many enterprises can't resist the temptation of price difference. When collecting relevant points of interest with big data, they will take a series of measures to make profits.

Today, big data thinking has long been pervasive. Where do you like to stand when taking a group photo? Do you like to take your left foot or your right foot first when crossing the threshold? What kind of people do you like to deal with? Some habits that you don't realize, big data may have been discovered.

"It must be admitted that in reality, the lethality of big data privacy mining has far exceeded the ability needed for big data privacy protection." Yang Yixian said.

In this regard, some netizens lamented: "Even if personal privacy has passed the pillow, it will not pass the Internet company."