Traditional Culture Encyclopedia - Hotel accommodation - Contains entries for 19 brands under the platinum group.
Contains entries for 19 brands under the platinum group.
7 Days Hotel Chain, Mo Lifeng Hotel, Chaoman Hotel, Bofino, Xi 'an Hotel, Xi 'an Hotel, Amber Hotel, Jia Dao Hotel Chain, Mula Coffee, Manzhu Sand painting Platform, Tan Ke Plan, etc.
Platinum Group is one of the most innovative and influential enterprises in China, focusing on the field of experience consumption, digging deep into the real needs of consumers, and starting from the unique travel and leisure life experience and value appeal, building two strategic platforms: membership system and brand creation, thus providing consumers with a rich experience life circle.
Platinum Group's business: At present, Platinum Group has become the enterprise with the largest number of hotel brands in China, covering hotels, apartments, coffee chains, art public welfare platforms and so on. It owns nearly 20 brands, and United Jinjiang has over 654.38 billion members, with a total of over 4,400 stores, covering more than 450 cities across the country, and actively expanding to overseas markets such as Southeast Asia, Europe and Africa.
The development of Platinum: The hotel chain was formally established in July 2005. By 2007, the number of stores exceeded 100, and it was officially listed in 2009. Zheng Nanyan is the chief brand builder, chairman and founder of Platinum Group, and serves as CEO. He has received angel investment from He Boquan and others.
Does anyone know which brands are owned by Platinum Group?
As of June 20 19, the brands of Platinum Group are:
7 Days Hotel, 7 Days Youpin World, Pai Hotel, IU Hotel, Mo Lifeng Hotel, _ Coffee Hotel, ZMAXHOTELS, Chaoman Hotel, Fanfei Chengpin Hotel, Xi 'an Hotel, Barcelona, Woqu Light Community, Bofino Hotel and Hilton Peng Huan Hotel;
And maisonabar(amber, H 12, platinum travel PLATENOTRIP, Ameron:Ameron, MORACOFFEE, manzhu shahua art platform.
Platinum Hotel Group connects brands in the fields of hotels, apartments, coffee, office enjoyment and art public welfare platform through creation, investment and cooperation, so as to build an experience life circle for consumers. Platinum Group covers more than 20 brands, with more than 6,543.8 billion members and more than 5,000 stores, covering more than 450 cities in China, and actively expanding to overseas markets such as Southeast Asia, Europe and Africa.
Extended data:
2065438+May 2005, Platinum Group, together with Ctrip.com and eLong.com, the mobile hotel reservation companies that made strategic investments in China, was one of the closest partners between China hotel industry and OTA. 2065438+September 2005, Platinum Group and Jinjiang International Group merged into the top five China hotel groups in the world.
Member platform
Platinum Travel App was officially upgraded and renamed Jinjiang Hotel App. After the upgrade and renaming, the App will be seamlessly connected. Under the premise that the membership level, rights and points of the original App users remain unchanged, the service and experience will be comprehensively upgraded, and at the same time, the membership rights brought by more than 40 full-range brands in Jinjiang and more than 0/0000 hotels around the world will be obtained.
Brand creation platform
China, a brand DreamWorks focusing on hotel experience, is committed to building a brand "accelerator".
On this platform, entrepreneurial teams and professional managers are responsible for brand conception, customer experience and operation together with independent companies; The brand "accelerator" provides perfect industrial chains such as capital, development resources, membership system, supply chain and financing channels, as well as financial and personnel systems.
As a brand "accelerator", Platinum Group gives entrepreneurial teams and professional managers full creative freedom.
Baidu Encyclopedia-Tao Bo Hotel Group
What brands does Platinum Group have?
Platinum Group's brands include: 7 Days Hotel, 7 Days Premium, Pai Hotel, IU Hotel, Mo Lifeng Hotel, Coffee Hotel, Chaoman Hotel, ZMAXHOTELS, etc. Platinum Group is an enterprise in the field of professional experience consumption in China. It advocates the concept of "brand first" in China hotel industry, and builds and operates brands according to consumers' value demands and inner preferences.
Platinum Hotel Group connects brands in the fields of hotels, apartments, coffee, office enjoyment and art public welfare platform through creation, investment and cooperation, so as to build an experience life circle for consumers. Platinum Group's business covers nearly 20 brands, with more than 65.438+0.5 billion members and more than 6,600 stores in Jinjiang, covering more than 470 cities across the country, and actively expanding to overseas markets such as Asia, Europe and Africa.
relevant information
Platinum Group creatively constructs two strategic platforms: membership platform and brand creation platform to realize the value transformation between people and resources. Tap the needs of segmented people on the member platform, enjoy resources through the brand creation platform, and attract entrepreneurial teams and professional managers with rich consumption insights to join, so as to create a number of valuable brands, realize the closed-loop value of the two platforms, and finally form the Platinum Group Experience Brand Circle.
Platinum Travel App was officially upgraded and renamed Jinjiang Hotel App. After the upgrade and renaming, the App will be seamlessly connected. On the premise that the membership level, rights and points of the original App users remain unchanged, the service and experience will be upgraded in an all-round way, and at the same time, the membership rights brought by more than 40 full-range brands of Jinjiang and more than 10000 hotels covering more than 20 countries and regions around the world will be obtained.
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