The role of hotel image

From the perspective of economic benefits:

No one will regard a man dressed as a beggar as a millionaire, no matter how rich he is. Example: When an old couple's son died in a famous American university, the old couple decided to donate some money to build a teaching building in memory of their son. As a result, the school leaders despised the old couple when they saw their rags. The old couple asked how much it would cost to build a university, and the leader said several hundred million. As a result, the old couple said that it didn't need much money. Let's build one ourselves. Stanford University came into being. American ranking 19.

Consumer perspective:

Bad image directly lowers the level of the hotel. No matter how good the hotel is, Yanqing guests will still choose hotels with high grade and good image. Example: hotels are divided into stars.