Traditional Culture Encyclopedia - Hotel accommodation - What is the purpose of hotel marketing to meet the interests of the three parties?
What is the purpose of hotel marketing to meet the interests of the three parties?
Hotel, market, manager. Hotel marketing objectives are determined on the basis of analyzing the current marketing situation and predicting future opportunities and threats, including financial objectives and marketing objectives. Hotel marketing target consists of sales, market share, distribution network coverage, price level and other indicators. The purpose of hotel marketing is to meet the interests of hotel managers, hotel groups and hotel market share.
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