The form of hotel logo

Cooking pays attention to color, fragrance, taste and shape, so do hotel signs, emphasizing "shape, color, quality and taste"

"Shape" is the first essence of hotel logo design. The "shape" should be coordinated with the overall architectural style and decorative taste of the hotel. "Shape", that is, the shape, appearance and basic form of signs, such as square, arc, ellipse, arch, wave, cone, fan, mixed shape, etc., should be integrated with the hotel decoration style, requiring harmonious and pleasing to the eye, or concise and lively, or complicated turnover, or western European style or Chinese style, starting with "shape". Fiona Fang is varied and ever-changing, and all kinds of floral ornaments, pendants and chains are also like the composition of a painting; Point-line collocation, priority, pitch echo, overall balance, seeking movement and change in balance; It is also like dishes and food of various shapes and colors, placed on a plate, showing the aesthetic feeling of form in change.

"Color", that is, color, tone, overall tone and color collocation at all levels should achieve harmony and unity. Any sign, when we first see it, we immediately know whether it is cold or warm. All symbol series, like melody in music, must set a tone. If the wall of the hotel is taken as the overall background, this color tone becomes the foreground in the hotel environment. Most star-rated hotels pursue the harmony between logo color and environment. Hotel walls are mainly white, neutral beige and light yellow, and signboards should also be mainly warm colors, but avoid red and green. Most of the colors are neutral colors, with a few primary colors, and the number of colors does not exceed three. For example, the signboard of the Golden Queen Hotel we designed, because this hotel is European style, warm color, mainly in gold, the whole wall of the lobby is European gold relief, the door frame of the elevator lintel is also gold relief, and abstract oil paintings are hung on the corridors and walls. In design, the color of the signboard is warm, mainly gold and black, with the standard color purple of the hotel LOGO. The whole color system is coherent and seamless, serving the European color of the whole hotel. We use black marble three-dimensional sculpture, baked gold paint, copper bars to decorate the floor signs, and other signs are carved with Jinsha, and the acrylic sole is double-colored, crystal clear and revealing the spirit of the king.

"Quality is the material and the basic carrier to mark the factors of production. Single or multiple materials all serve for modeling and color, and the available materials are: imitation marble, mahogany, beech, imitation wood, copper plate, aluminum plate, stainless steel, titanium gold, acrylic, plastic, glass, snowboard, etc. When it comes to materials, it is necessary to talk about material processing, that is, production technology. Screen printing, sandblasting, engraving, electroplating, etching, etc. The technology is similar, but the level is uneven, and the quality grade of signing is closely related to the technology.

In hotel signboard design, "quality" is mainly "shape" and "color", but the comprehensive sense of material collocation and whether it is in harmony with the environment must be considered. Imitation marble, mahogany, acrylic and other plates, in the processing technology, are mostly based on three-dimensional carving of figures, and then baked with gold, silvered or painted with other colors. For example, when we designed and made the number plate of a mountain villa, we took into account the theme of returning to nature that she needed. This villa is a garden pattern with rockeries, pavilions, pavilions and arch bridges flowing water. All the visible cement piers are painted with wood grain color, and the dado is also solid wood. Therefore, the door number plate adopts multi-faceted arc, mahogany bottom, gold-plated surface and word etching and baking black paint, and the overall effect is particularly good.

Most metal plates are mainly etched and painted, for example, the lobby seats of Lushan Hotel are planed, etched and painted with black paint, and then equipped with dark marble bases.

"Taste" is taste. When the shape, color and quality are well matched, the taste will come out. Taste is related to the whole hotel, and it also complements the feeling of being in the overall decoration flavor. In a word, "face" is not enough and taste is not high, which can be seen from the details "shape", sensory "color" and internal "quality".