Traditional Culture Encyclopedia - Hotel accommodation - What does it mean that food labels do not directly face consumers?

What does it mean that food labels do not directly face consumers?

I think it should refer to the kind of food that needs to be processed before it can be sold in hotels, fast food restaurants and the like. For example, "frozen French fries" and that kind of chocolate in bulk can only be sold after repackaging in China, and they need to be processed to face consumers. Such food should not directly face consumers.