What does Jiuporo mean?

Sugahoro means the signboard of an ancient hotel. Decorate the top of a pole with cloth and hang it in front of the shop to attract customers.

Jiupuo, also known as wine flag, wine hope, wine curtain, green flag, brocade flag, etc. As one of the oldest forms of advertising, Jiuporo has a long history in our country. "Han Feizi" records: "There were wine sellers in the Song Dynasty who hung flags very high." "Zi" refers to the flag of wine. Later generations said: "Flags were first seen in wine markets." It can be seen that as early as more than 2,000 years ago, The people of our country already know how to use Jiuporo, a special form of advertising, to spread product information.

Uses of sake horoscopes:

The role of sashimi sashimi in ancient times is generally equivalent to today's signboards, light boxes or neon lights. Sign the store name on the wine cover, or hang it above the shop, or hang it in front of the roof, or simply set up another viewing pole, pull up the wine cover, and let it float in the wind to achieve the purpose of attracting customers. . Some stores also write business methods or sales quantities on the wine front so that customers can see clearly at a glance.

For example: in "Qilu Lamp", the "wine curtain" that "flys in half the sky" at the Kaifeng Xiangfu blowing ceremony on March 3rd says "no credit available"; "Water Margin" In "The Legend", the banner of the store Wu Song entered before he killed the tiger read "Three bowls are not enough"; and the banner of Mengzhou Jiang's door god "Heyang Fengyue" is a household name, and the two golden flags on the banner read "Zuili The universe is vast, the sun and the moon are long in the pot." Even compared with modern advertising slogans, it is not inferior.

In addition to sutras, the wine shop also has an important role, that is, the rise and fall of the wine shop is a sign that the store has alcohol or does not have alcohol, and is open or closed. Get up in the morning and start business. If there is wine to sell, you will hang up the wine banner; if there is no wine to sell, you will accept the wine banner. "Tokyo Menghualu" says: "At noon, every house has no wine, so I drag down the wangzi." This "wangzi" is the guise of wine.

With the development of society, Jiuhoro has now been replaced by high-tech advertising facilities. Occasionally, there are antique wine shops hanging between tall buildings, but they still have a charm. However, the "Shui Cun Shan Guo Wine Flag Style" scenery has become increasingly difficult for modern people to appreciate.