Analysis of Tuniu Travel APP Product Experience

? Mobile phone version: IOS-v8.2

? Introduction: put travel information, raiders, beautiful pictures, tickets, routes and trains in your pocket at all times!

? Slogan: To travel, find Tuniu!

? Similar products: Qunar.com, Baidu Travel, Ctrip, etc.

? With the continuous improvement of people's living standards in China, the travel needs of domestic people are increasing, and travel has become an important part of everyone's life. Whether traveling or on business, everyone is used to making plans online, such as travel strategy and booking hotels. In the mobile Internet environment, major travel apps have become a must-have for travelers. This paper selects Tuniu Travel app to do some simple analysis.

The use of travel apps mainly allows users to obtain the information they need through mobile applications, so as to make the best decisions and make personalized travel plans.

air ticket

The scenario is as follows:

1, have a specific travel plan, book a specific travel date and return ticket.

? 2, there is no specific date requirement, book a cheap air ticket for a period of time.

? 3. Specific departure and arrival times are required.

? Requirements: Convenient booking, preferential booking, and convenient inquiry of aircraft take-off and landing time.

? hotel

The scenario is as follows:

1, there is no specific hotel type and geographical location requirements, as long as the price is cheap and the transportation is convenient.

? 2. If there is a requirement for the geographical location of the hotel, it is necessary to find a hotel that meets the requirements within an area. Some pay attention to hotel service, while others pay attention to cost performance.

? 3. If there are requirements for geographical location and hotel type, you can directly search and filter the hotels you want to go to.

Requirements: Hotel prices, star ratings and types can be sorted and screened, which is convenient for finding hotels around a certain scenic spot and accurately finding specific hotels.

? Holiday products

? ? Holiday products are divided into scenic spot tickets and tour group products.

The scenario is as follows:

? 1. If you have a specific itinerary, you need to buy tickets for scenic spots.

2, there is no specific itinerary, you need to check the recommendation of scenic spots, and then decide whether to travel by yourself or with a group.

3, there are requirements for the types of scenic spots, not as good as: some do not like climbing mountains.

Requirements: be able to buy tickets for scenic spots, recommend scenic spots and tourism products with the group, and classify scenic spots.

home page

From top to bottom, there are search bar, advertisement map, navigation bar, different tourism types and preferential activities. The interface is concise, which will not cause users' dazzling feeling and is easy for users to accept. There are many kinds of navigation, which can help users find their goals quickly, avoid interference factors and reduce thinking time.

The search bar at the top also meets the needs of users to query hotels and attractions.

air ticket

? Enter the departure place, arrival place and departure date to quickly check the tickets. For users with specific travel arrangements, it can well meet their needs.

On the ticket display page, you can clearly see each ticket through the list display, which is convenient for you to choose. At the bottom of the page, from low to high, there are three functional ports: time, screening and fare, which is more convenient for users to find the tickets they need quickly.

? However, in the screening interface, there are fewer types of airlines, only China Eastern Airlines and International Airlines, and the user selectivity is low. It is suggested that we can cooperate with many airlines.

In the order filling interface, the take-off and landing time and fare details of the aircraft are clearly displayed, and the price display is clear and highly optimized.

? hotel

? In the hotel reservation interface, you can quickly query the hotel by entering the destination and date. If you have a destination, click on the keyword column, and there will be seven categories, such as features, brands, business districts, scenic spots, airport stations, administrative districts and subway lines, which not only meet the needs of users to find hotels around a specific area, but also meet the needs of users to find specific types of hotels. In addition, the destination can not only support the city, but also locate its own position, which is very useful for users who want to find nearby hotels quickly during their travels.

After entering the query result list, various filtering functions are provided at the bottom of the page. "Screening" can meet users' demand for hotel features, brands, distances and facilities, "location area" can meet users' demand for hotel location, "price/star rating" can meet users' demand for hotel quality, and "recommended ranking" can meet some ordinary users who value rating, distance and price, so that users can make better choices in hotels.

The function of "filtering" and the keyword column at the next higher level are redundant and cumbersome, which is easy to cause users' disgust. It is suggested to change it to a specific filtering function.

On the hotel details page, ratings and comments, two information fonts that users pay more attention to, are marked with blue fonts, which are more eye-catching. These comments have played a great role in booking hotels. Room type, price, cash back and other information are listed in a list, which is simple and clear, helping users to make decisions quickly.

? However, among the comments that users are most concerned about, there is no classification of positive comments and negative comments, and there are too many comments that are inconvenient for users to view. After all, most users still look at pictures and bad reviews when booking hotels. It is suggested that the categories of praise, bad review and graphic evaluation should be added to the comments.

Holiday products

? Holiday products can be entered by selecting "attraction tickets" in the navigation category on the homepage, and users can search for the special attractions they want to visit at the top of the page. If there is no clear goal, the classification of tourism themes and attractions in the page can meet the needs of users' play types and specific attractions. In addition, you can also recommend scenic spots at the bottom for users to choose and filter.

Another holiday product is group tour, which is divided into Zhou Bianyou tour, domestic tour, outbound tour and local fun. You can get a list of group tours by choosing a destination, and you can choose travel days, departure time, route play, interesting themes and so on through the filtering function. Although there are many products of tour groups, the screening and classification functions are relatively complete, and users' comments can effectively help users make choices. Classification based on people's personality characteristics can be added to the screening function, which can attract users to choose more.

However, after entering the tour group product recommendation interface from Zhou Bianyou, domestic tour and outbound tour, the screening options of different types of tour group products are the same in the "destination switching" at the bottom of the page, which will make users feel perfunctory and have no targeted screening function.

? Advantages:

1, using tag navigation, in the form of nine squares, is conducive to the display of a large number of entrances, allowing users to find what they want quickly and accurately.

? 2. The hotel and air ticket inquiry interface is simple and the screening function is complete. On the premise of simplicity, the function can be fully reflected.

? 3. In the hotel reservation interface, highlight the comments and star ratings that users value most, so that users can obtain information more efficiently.

? 4. The page entrance is properly designed and the page level is appropriate.

? ? Disadvantages:

1. In the hotel comment interface, there is no classified display of comments, and a large number of comments are inconvenient for users to watch.

? 2. The customer service phone is placed in the upper right corner of the homepage, which is not suitable for users' clicking habits. Moreover, Niu Xin and customer service phone are not easy to get together.

This version of Tuniu Tourism has achieved block integration and category segmentation on the home page, and has no redundant functions, which is convenient for quickly locating user needs. The destination plate also provides users with a global view of scenic spots and adds more travel options for users. Support the use of coupons to achieve preferential and convenient travel. In general, this APP has a simple interface without losing its powerful functions.