How do small and medium-sized enterprises survive and become bigger and stronger step by step?

According to statistics, most small and medium-sized enterprises closed down in the first three years after opening, and only a few small and medium-sized enterprises survived for three years. From this point of view, the most important task of small and medium-sized enterprises in the initial stage of their business is: how to survive! Zheng Weiguo, the founder of the World Business Information Network, was quoted as saying: In the initial stage of the website, our most important goal was to survive, fight a protracted war, constantly develop customers, constantly publicize and promote, constantly improve customer experience, and constantly develop and improve the website. Then we can finally win the recognition of customers. If small and medium-sized enterprises can take survival as the primary goal (instead of becoming one of the top 500 companies in the world) at the initial stage of their business, then the survival goal of enterprises is equivalent to solving the first key problem. Otherwise, the guidelines are wrong and enterprises will go astray.

The second aspect: small and medium-sized entrepreneurs should prepare more funds before starting a business, and make a good budget first, such as registering a company, office equipment, renting a house, decorating, etc. All expenses should be calculated clearly, then sum up how much it will cost and make a budget. After the company opens, it is expected that it will not generate a penny of sales revenue for six months (this is normal in many newly opened companies), and the company will probably. All these expenses add up and multiply by 1.5 times. In that case, the venture capital is basically the same.

The third aspect: the reasonable promotion of companies and products or services. World Business Information Network provides a one-stop e-commerce solution platform for small and medium-sized enterprises, which can basically meet all foreign business transactions of small and medium-sized enterprises, including enterprise promotion, recruitment, investment promotion, joining, agency, bidding and purchasing, auction, product and service quotation, online shop opening, online shopping, hotel reservation, food ordering, logistics express delivery, property right transaction, knowledge inquiry and inquiry. Low cost (close to free promotion), strong flexibility and wide use. As long as small and medium-sized enterprises register a user name, the World Business Information Network will give 0.88 yuan in cash. If small and medium-sized enterprises only spend 0.0 1 yuan each time, they can be promoted 88 times, which is equivalent to a free promotion. If the golden flower is given away, the website also provides fast bank transfer and transfer service, which is very convenient.

The fourth aspect: small and medium-sized enterprises should expand cautiously in the early stage of development, and should not aim too high and expand blindly. Of course, if the resources of the ability are well prepared and the opportunities are in hand, it should expand rapidly.

Fifth, try to reduce costs and increase sales revenue. I won't say much about these two aspects. Every SME entrepreneur has his own experience.

Sixth: Choose the right people, cultivate good people and use good people. Customers can recruit talents, publish job advertisements and search resumes in the recruitment column of World Business Information Network. Recruiters must be applicable. Never use the standards of Procter & Gamble, Coca-Cola, Microsoft and IBM to recruit people. Remember, your company doesn't need to recruit such high-level talents yet. You should apply to your own enterprise. After recruiting people, try to train business links. Of course, the core part should be mastered by yourself; The employer should assess, inspect, guide and arrange the next work, so that the efficient talents can have a sense of accomplishment and the lazy employees can be cleared out of the water. Otherwise, people who only listen are busy, and there are a lot of reasons and excuses, which makes sense.

Other aspects: it's best to start with familiar projects, choose the right industry, and don't pin all your hopes on venture capital companies (because you are not Ma Yun, Zhang Chaoyang, and now it is not the bubble stage of the Internet). Management is simple, and small and medium-sized enterprises should not set too many rules when starting. When an enterprise grows bigger, it will gradually improve its management level and conduct scientific management.

Only by surviving can we become bigger and stronger, survive first, and then accumulate resources (not only money, but also customer resources, human resources, etc. ), and then vigorously develop and become bigger and stronger when the opportunity comes.

Also, it is very important for entrepreneurs to make full preparations before starting a business. Related articles can be searched in the knowledge base of business information network.