Ningde creates tourism IP that is more beautiful and more fun

Since the summer vacation, tourism in Baishuiyang Scenic Spot in Pingnan County has accelerated its recovery. On August 6, Baishuiyang Scenic Area received more than 12,600 tourists, setting a new high in single-day reception in the past three years. Such popularity in the cultural tourism market is due to a series of activities such as the short video contest, Warrior Surf Challenge, and expert store visits carefully organized by the county.

In order to further stimulate the vitality of the cultural tourism market, Ningde has launched seven special tourism products, including the She ethnic customs experience tour, to accelerate the release of the attraction of special tourism IP to tourists, and the cultural tourism economy has accelerated its recovery. Since the "Implementation Plan for Ningde City's Hot Cultural Tourism Market" was released and implemented last month, the ten measures to promote cultural tourism consumption have injected a "boost" into the development of the cultural tourism industry. Key scenic spots are crowded with people, and it is difficult to find a room in hotels and B&Bs.

Diversified supply

The first Fujian Taimu Mountain Cave Crossing Race successfully attracted nearly 300 half-marathon and full-marathon enthusiasts to participate, and more than 6 million people watched the live broadcast online.

Different from previous flat-ground marathons, this track is located in the Taimu Mountain Scenic Area, which is hundreds of meters above sea level and has beautiful scenery. The stage is 8 kilometers long and is divided into elite group and mass group. Zhu Xi Thatched Cottage Ruins, Guoxing Temple, Lanxi Stream, Yiyiwa, Qixing Cave, Dishui Cave and other major attractions, and finally reach Couple Peak Square. ?Every step and every section has a different scenery. The whole process is full of competition and fun. Contestant Ruan Wenhui said, "I hope I can continue to participate next year." ?

?We carefully plan and continue to cultivate brand sports events such as cycling, tunnel crossing, beach volleyball, sea fishing, etc., to create sports and travel integrated IP. ? Zhang Libing, director of the Fuding City Culture, Sports and Tourism Bureau, said that Fuding integrates and improves cultural, sports and tourist services, strives to create a tourist check-in place, promotes cultural and sports resources to become tourism resources, and cultivates a new space for a beautiful life that guests and guests can enjoy.

In order to expand and strengthen the cultural tourism economy and make the cultural tourism market interesting and fun, Ningde City has issued an implementation plan to warm up the cultural tourism market, focusing on creating a tea-seeking trip for millions of tea drinkers. , She ethnic customs experience tour, sea and wave tour, cultural photography tour, cave heaven and paradise tour, nostalgia memory tour, summer cooling and health tour, etc., to accelerate the release of the attraction of special tourism IP to tourists. At the same time, the "Ten Measures for Ningde City to Promote Cultural Tourism Consumption" was released. We have developed personalized preferential programs for different tourists, such as self-driving tourists: Toll fees are equal to accommodation fees?, and individual tourists: Stay one night and get one night free?, which has ignited the passion of many tourists.

With the implementation of a series of policy measures and the peak summer tourism season, various places in Ningde have launched cultural and tourism themed activities such as "cooling in the summer", "research activities", "outdoor challenges", etc. Zherong County held the Maxian Faith and Customs Cultural Tourism Festival and the Yuanyang Grassland Tent Camping Festival; Gutian County Chengxi Street Luofeng Village, Golden Wings House and other scenic spots carried out study practice and summer camps, attracting more than 1,500 primary and secondary school students to experience; Zhouning County held the first The Motorcycle Riders Carnival was attended by more than 500 motorcycle riders from 40 teams from inside and outside the province.

Joint Marketing

?China Slow City? Changshou Zhelong? All-region tourism promotion exhibition was held in Fuzhou last month. On the day of the event, in the summer of 18 degrees Celsius, the activity of tens of thousands of people traveling to Zherong in Zhejiang was launched simultaneously. 9 tourist lines or through trains in the province's 9 districts and cities officially started to transport tourists to Zherong.

Zherong County is the first “Hometown of Longevity in China” in the province and has nurtured the most intangible cultural heritage in Ningde. Zhang Xiaorong, secretary of the Zherong County Party Committee, said, "Everyone is welcome to visit Zherong often and take a trip as soon as you want." ?

In order to further build the tourism brand, Ningde explores joint marketing, focusing on the goal of "activities every month and highlights every season", organizing "Ningde Mountains and Seas" Meet the Four Seasons "Fuzhou State" and "One County in One Month" culture Tourism promotion activities, "Self-driving into thousands of villages and thousands of households", "Tourism helps rural revitalization" and other promotion activities.

Based on the characteristics of summer, Pingnan County has placed tourism promotion advertisements in Fuzhou taxis, buses, Fuzhou subway, Xiamen subway, etc., and has cooperated with Douyin, Weibo, and Xiaohongshu experts to plan and launch? Why is Pingnan? The topical short video has triggered heated discussions across the Internet. Since the topic was released, Douyin has exceeded 15.4 million views.

Fu'an City has strengthened exchanges and cooperation with industry leaders such as Fujian Tourism Investment Group and Zhejiang International Tourism Group. With Baiyun Mountain Scenic Area as the core, it has comprehensively integrated Muyang Scenic Area Comprehensive Development, Chengyang Palm Tree Mountain, Baiyun Mountain and Baiyun Mountain Scenic Area. Key provincial and municipal cultural tourism projects such as Zhuyang Wubaili Su District and Sanduao Jianfucheng Cultural Tourism Zone have realized the connection of scenic spots into a line and a piece. Nowadays, the key scenic spots in Fu'an are very popular, and the camping tents in Baiyun Mountain have become a sight.

Unleash the potential

Thirty-six cultural and tourism companies in Xiapu jointly launched "0703" exclusive travel benefits for Xiapu anti-epidemic workers, etc., bringing a full sense of gain.

Relying on the advantages of mountain and sea resources, Xiapu County has accelerated the development of new cultural and tourism formats such as "tourist photography, homestays, culture and sports, health care, and camping" and created many gold-plated business cards such as "tidal flat photography paradise" and "leisure resort". Let anti-epidemic workers gain a different travel experience.

Discounts and profit sharing benefit not only anti-epidemic workers, but also B&B and catering operators. They are also happy from the bottom of their hearts.

In the Shijianhai B&B in Dongbi Village, Sansha Town, Xiapu County, housekeeper Li Zifeng told reporters that since the resumption of operations, the occupancy rate of Shijianhai B&B has reached 85%.

In order to speed up market recovery, Ningde City has introduced a number of measures to help enterprises in response to the new coronavirus epidemic. For the cultural tourism market, it has proposed reductions and exemptions from network communication fees, viewing maintenance fees and other related fees, as well as incentives and subsidies for travel agencies in key scenic spots, Travel agencies solicit relief measures such as subsidies for tourists from outside the city and temporary refunds of travel deposits. The Ningde Municipal Bureau of Culture and Tourism has sorted out and formed a "policy toolkit" for cultural tourism relief enterprises to guide enterprises in making good use of the relief policies. At the same time, it has adopted forms such as "enjoy without application" and "one-stop acceptance" to speed up the implementation of the policy, 44 A travel agency temporarily refunded or postponed the payment of travel deposits of 3.01 million yuan, 10 travel agencies received a relief subsidy of 650,000 yuan, and 37 hotels received a reduction of 318,000 yuan in network communication fees and other related expenses.

In addition, Ningde City also organized and implemented the "Enjoy the Mountains and Seas" and "Join Hui Ningde" consumption promotion activities, issuing 4 million yuan in consumer vouchers, covering travel agencies, scenic spots, accommodation, entertainment and other consumer areas, with consumption subsidies, One-yuan lucky box draws and no-threshold consumption have accelerated the release of cultural tourism consumption potential. So far, more than 1.3 million yuan has been distributed, driving consumption of nearly 10 million yuan. (Reporter Shan Zhiqiang)