Corporate image culture in hotel corporate culture

Corporate image is the result of corporate culture accumulation, and the value of corporate image is reflected in the value of culture. The direction of modern enterprise management has shifted from product strength and sales strength to cultural strength and image strength. The image culture of the hotel is reflected in the introduction of CIS.

First of all, the hotel regards the establishment of the Mind Identification System (MIS) as a breakthrough in corporate image and cultural construction, and has established the purpose of "five-star diamond service", requiring all hotel employees to implement the theme concept of "sincere hospitality and attentive service" from beginning to end, aiming at creating cordial, warm and personalized service, taking quality service as the life of the enterprise, and requiring the staff to firmly establish "Let the museum prosper and be proud of me, and let the museum decline and be proud of me"

Secondly, the hotel attaches great importance to the establishment of Behavior Identification (BIS) by putting the corporate philosophy into practice. An enterprise with a cultural background, like an educated person, is bound to show good cultural quality in words and deeds. This is what we often say, which is BIS for enterprises. From management culture, business culture, public relations and quality management, to the transformation of hardware facilities, the improvement of product technology content and public welfare cultural activities, we strive to run through the service standard of "five-star diamond" and organically combine corporate culture and corporate behavior.

Thirdly, the corporate image visual identification system (VIS) is fully introduced into all media in the hotel, which has a strong audio-visual impact on the public.