What is tourism service and management?

Brief introduction of tourism service and management specialty

First, the training objectives:

Make students master the basic knowledge and professional skills of tour guide service, grass-roots management of travel agencies, hotel service and management; Cultivate students' strong oral English and Chinese communication skills; Have good service consciousness, etiquette and strong adaptability. Become a professional engaged in tour guide and travel agency management, hotel service and grass-roots management. Strong communication and coordination skills, organizational skills and team spirit.

Second, the professional characteristics are outstanding:

1. Core courses: ①. Core courses include: introduction to tourism, tourism etiquette, tour guide basics, tour guide policies and regulations, tour guide business, front office service and management, catering service and management, etc. ② Skills and training include: simulated tour guide, front desk reception, Chinese restaurant service, western restaurant service, etc.

2. Teaching organization: around the principle of "setting market standards and emphasizing the combination with practice", make full use of audio-visual teaching, on-site teaching, case teaching, role-playing and other teaching methods; Organize "expert group", engage in skill competition, and cultivate students' multi-skills.

3. Student management: focusing on "healthy personality, advanced concept, sufficient theory and excellent skills", focusing on creating "quasi-professional atmosphere and environment", taking corporate culture as reference, taking teaching as the main body, drawing lessons from advanced management systems at home and abroad, establishing a scientific management mechanism, highlighting the management characteristics of "in-depth, in-place, strict and caring", striving to create a professional cultural atmosphere and strengthening students' professional awareness.

4. Construction of teaching staff: Have a full-time and part-time teaching staff with high quality and reasonable structure. At present, all six students in this major have bachelor degree or above, and two of them have senior titles; 3 people with intermediate titles; Double-qualified three people.

Third, professional employment prospects:

In recent years, with the rapid development of tourism, the demand for tour guides and hotel management service talents will be increasing. Mainly for travel agencies, tourist attractions, tourist hotels, various exhibition halls, real estate marketing, tea houses, bars and other enterprises and institutions, engaged in tour guides, scenic spots, reception at the front desk, catering service and management, room service and management, tea art, wine mixing and other work. This major is a talent major in short supply in modern service industry. Graduates are in short supply, and the monthly salary is about 2000-8000 yuan.

Fourth, professional research:

National tour guide qualification certificate, travel agency manager qualification certificate, hotel management advanced skill certificate, tea artist, bartender, Putonghua proficiency certificate.