What are the techniques and words used to promote wine?

1. Pre-dinner sales skills: When guests finish ordering dishes, they can order drinks directly and make reasonable sales based on the information they have collected (customers’ consumption of dishes and information collected through chatting).

Words: Hello, sir! Shall we drink some white wine, red wine or something else tonight?

If the guest brings his own liquor, hello sir! Should we have some yogurt, fruit vinegar, freshly squeezed juice or some other drinks tonight! If the guest hesitates, just find the opportunity to say: What you are drinking tonight is white wine, how about some sugar-free yogurt? Can protect the stomach.

2. Selling skills during the meal: If our pre-dinner sales fail, we can use "three rounds of wine and five flavors of food", and the banquet will enter a climax. At this time, the waiter will often be successful if he seizes the opportunity to promote the hotel's dishes and drinks.

3. Post-dinner sales skills: When the guests are drunk after the meal, you can remind the guests: Sir, you see everyone is very happy after drinking. How about giving you some honey water or fruit vinegar? , jujube juice to sober up.

4. Sales skills to children

Children are usually brought by their parents when dining in hotels. For children who do not frequent restaurants, everything in the restaurant will feel fresh. . If you ask children what they like to eat, they usually can't tell you, but when it comes to choosing drinks, it's just the opposite.

Due to the role of TV advertisements, children are familiar with the types of drinks. When entertaining children, consider promoting the kind of drink that will appeal to them. At the same time, parents’ opinions should also be considered, so it is recommended to promote healthy drinks.

5. Sales skills for the elderly

When selling drinks to the elderly, attention should be paid to the nutritional structure, and emphasis should be placed on recommending healthy drinks with low sugar content. For example: "Why don't you try our store's special drinks, which are sugary, nutritious, and cheap and good-quality. You might as well give it a try"!

6. Sales promotion skills for couples

Couples sometimes go to hotels not only for the meal, but also pay more attention to the environment and atmosphere of the restaurant. The romantic dining atmosphere will attract more couples to visit. The waiter should pay attention to the observation at work. If it is determined that the dining guests are in a couple relationship, the waiter can appropriately promote some higher-priced drinks based on the man's desire to save face and his willingness to show his strength and generosity in front of the woman.

7. Sales skills for picky customers

In daily work, waiters often encounter customers who criticize the restaurant's "software" and "hardware". For guests who like to find faults, the waiter must first serve with the greatest patience and enthusiasm. When dealing with the guests' opinions, they must "change them if they are there, encourage them if they are not, be neither humble nor arrogant, and answer them appropriately." Try to answer questions according to the guest's wishes as much as possible.

When selling drinks, you should ask for more opinions from customers, such as: "Sir, I don't know what kind of drinks you like. Can you give me a hint? How about I recommend a few that are selling well now?" Drinks?” Remember, no matter how picky your guests are, always smile.

8. Sales skills to hesitant customers

Some customers are often hesitant when ordering drinks, not knowing which one to order. Most of these customers are of the "go with the flow" type, have no independent opinions and are easily influenced by other people's opinions. Therefore, for these guests, the waiter must grasp the atmosphere of the scene, accurately recommend the drinks you want to sell to the guests, and explain the recommended drinks. Generally, such guests are receptive to recommended drinks. In many cases, customers choose for a long time without ordering anything, and all they order are the waiters' recommendations.

9. Sales skills to customers with low consumption levels

Generally speaking, working-class guests have relatively weak spending power. They pay more attention to the affordability of food and demand cheap and high-quality consumption. When selling to these customers, you must grasp the scale and learn to respect them. If you promote too many high-end dishes, they will feel embarrassed, lose face, and even hurt the self-esteem of the guests, which may easily lead to bullying. customer psychology.

Salesmanship

Us: Using this title will make the guest feel that you and him are on the same side, making it easier to gain the guest's trust.

Whether: This word gives the guest more room to choose, and at the same time leaves himself a chance without being too embarrassed.

Attitude: Attitude is not innate, it is cultivated.

Confidence: Salespeople must have full confidence so that they can get twice the result with half the effort.