What is the core pain point of the B&B market now?

Original title: Analysis of the development status of hotel industry. It is urgent to strengthen effective supervision and rectify the "atypical" status of chaotic hotels, and the supervision system needs to be strengthened urgently

With the rise of "tourism fever", homestays have gradually entered the public eye. Especially since 20 17, dear inn, youth travel and other stars have held B&B's popular variety shows, making B&B "popular" quickly.

On the other side of the coin, a series of chaos such as unlicensed operation, security risks and environmental pollution have also pushed B&B to the forefront of public opinion. At present, all kinds of chaos in hotels should be attributed to their "atypical" status: unlike traditional leasing and commercial operation, there is no relevant institution to supervise them at ordinary times. Once there is a problem, it will face greater risks, and it is necessary to establish a standardized system to adapt to the development of hotels.

Explosive growth of "atypical business"

B&B is a non-standardized accommodation format, which is a small accommodation facility that operators transform and decorate by using idle or leased houses. Because its price is relatively low, and it can provide tourists with the original local natural and cultural customs, it is very popular with tourists.

As an enjoyable economy, the existence of B&B is reasonable, and it has developed rapidly in recent years. B&B can not only solve the shortage of hotels in scenic spots, but also help to revitalize idle assets, meet multi-level market demand, expand the employment of scattered labor and increase income. Especially since 20 1 1, Internet platforms of homestay industries such as Tujia, Tuniu and Airbnb have been launched one after another, which has boosted the explosive growth of the homestay industry.

According to the statistical data of "China B&B Industry Market Prospect Forecast and Investment Strategic Planning Analysis Report" issued by Forward-looking Industry Research Institute, in 20 17, the total number of homestays in China increased significantly, reaching about 200,000, with a year-on-year increase of over 300%. China B&B trading market is mainly through online channels. In 20 17, the scale of online B&B booking transactions in China exceeded1000 million yuan, reaching about1260 million yuan. It is estimated that the online B&B booking transaction volume in China in 20 18 will be nearly 20 billion yuan.

20 14-20 18 China online B&B booking transaction scale statistics and forecast.

Data source: compiled by Prospective Industry Research Institute.

B&B belongs to "atypical business", which means that it is different from traditional leasing and does not belong to the hotel accommodation industry. In the "gray zone" between the two, most of them operate as family sideline, and they do not have the necessary licenses for the accommodation industry such as business license, fire permit and environmental assessment. Especially in residential areas, the fees for water, electricity, gas and cable TV are also paid according to the residents' price mechanism.

The prosperity of B&B also benefits from the promotion of the network. Some people with a keen sense of business use the media to stir up the homestay industry, and then' package' their integrated houses and sublet them to people seeking business opportunities to become second landlords, while others directly develop' homestay real estate'.

The chaos in the hotel is gradually exposed.

After experiencing the "barbaric growth period", the chaos of the homestay gradually exposed. The chaos of the hotel stems from its' gray' identity. Generally speaking, homestays are often transformed from rented or free idle houses. Houses belong to residential land, and hotels and guesthouses belong to commercial service land. Turning a house into an enterprise requires planning, real estate management and other relevant departments, with complicated procedures and more restrictions. It is almost impossible for individual homestays to change the nature of houses and land. In order to obtain relevant licenses, land conversion is the first hurdle, and this alone limits the legal status of the hotel. Unregulated activities have contributed to some illegal activities.

The rapid prosperity of B&B occupies the interest space of small hotels and hotels, and its operators even add fuel to the flames, encouraging community owners to collectively defend their rights through alarm and reporting, which intensifies the opposition between owners and B&B owners.

B&B houses and land do not meet the requirements, which makes it difficult to set fire exits and environmental protection facilities, and it is even more difficult to pass fire protection and environmental assessment. Therefore, B&B has left many hidden dangers in fire protection, environmental protection and safety.

In addition, because more than 90% of B&B consumption is done online, problems such as false housing and privacy leakage occur frequently. Some "homestays" attract consumers to pay online with advertisements such as low price and elegant environment. However, once consumers check in, they find that they are far from advertising, and even there is a "pinhole door" incident.

The standard policy of homestay needs to be established urgently.

At present, most homestays in the market have been in a gray area for a long time, and there is no necessary license for the accommodation industry such as business license, fire permit, special industry license and health permit, and there is no corresponding regulatory department to manage them. Leading to serious hidden dangers and loopholes in fire control and public security. It is suggested that national laws and regulations should be promulgated as soon as possible to define hotels legally.

At present, there is no clear conclusion about the identity of the hotel. According to relevant regulations, although private "daily rent" is strictly prohibited, there are no strict restrictions on short-term lease. Some homestays use short rent, and the relevant departments can't effectively supervise it. However, it is difficult for some operators who want to obtain legal licenses to apply for "special business licenses" for hotels because of housing reform. Wang Tianxing suggested that relevant institutions can tailor a set of specifications for B&B according to its characteristics, and bring it into the category of "quasi-commercial operation", that is, atypical commercial operation, which can not only foster its orderly development, but also avoid some thorny problems.