How does the hotel industry do a good job in self-media marketing?

Hello! I'm Mr. Yun who discovered Yunnan. I'm glad to answer this question. My suggestion starts from two aspects:

First, establish the hotel's own self-media team and set up a self-media marketing account;

1. Use your own team to export relevant content about hotel brands, attract fans with high-quality content, then convert fans and eventually become hotel customers;

2. Use activities to turn the hotel's own customers into fans of self-media accounts, so that they can always pay attention to the hotel's activities and contents. The hotel holds some beer festivals, parent-child festivals and so on. The live broadcast in the account strengthens the stickiness to these customers (which is more advantageous than the traditional telephone call back to continuously transmit information), and increases the possibility of customers staying twice and spending many times;

3. Multi-platform media accounts are opened, and the content is published on multiple platforms and continuously updated to enhance brand influence;

4. Set up a column for live broadcast, professionalize, set posts, set up a special live broadcast department, broadcast live every day, and open live broadcast sales (from media stores). Increase the powder through live broadcast. Re-transformation, forming a closed loop of sales.

Second, introduce influential travel bloggers and travel experts to publicize and broadcast live with goods or authorized sales;

1. Invite head travel bloggers to pay for advertising and authorize sales;

2. Recruit trial sleep experience officers by using their own adjustable room resources and exchange advertising resources.