Traditional Culture Encyclopedia - Hotel accommodation - /kloc-The killing of big data is prohibited from June 0. What do you think the merchants will do?
/kloc-The killing of big data is prohibited from June 0. What do you think the merchants will do?
0 1, the era of tourism big data killing is coming to an end. On September 15, CCTV Financial Channel criticized the killing of big data on online travel platforms, and announced that the latest Interim Provisions on the Management of Online Travel Management Services issued by culture and tourism would prohibit the killing of big data, which was officially implemented on June 10+0.
The so-called big data killing means that some businesses get some personal data by analyzing big data, and then re-price relevant users according to this information, which is actually unfair to consumers. For example.
For example, if you want to travel and book a hotel, you have used this software before and booked a hotel. The hotel price you see is one night in 380 yuan, but if you change a new user or re-register a user, you will find that the price is different, it will be much less, maybe only 280.
This is called big data killing, but from June of 10, 1 year, businesses are prohibited from infringing on the legitimate rights and interests of consumers through big data analysis. This news is really good news for friends who travel frequently.
02. Coping strategies of merchants. These online travel platforms do infringe the rights and interests of consumers, so I personally think that they will definitely abide by this regulation from June 10 to June 1, but I also think that these businesses will come up with other ways.
There's an old saying, okay? You have a good plan. I have a wall ladder. . This rule will obviously make businesses earn a lot less money. The meaning of businessmen's existence is to make money for themselves. Without this road, they will think of other ways.
Never underestimate their ability. Let me start with a personal guess. Personally, I think they may raise prices. Since they can't kill regular customers, they should raise prices. For example, it costs 280 to stay in a hotel for one night, and now the unified price is 330.
This is a road. Maybe businesses will also engage in activities. I don't need big data, but I will run an activity company. It is always possible to get some coupons without jumping the price. Of course, this is just a personal guess. After all, the creativity of black-hearted businesses to make money is far better than ours.
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