Traditional Culture Encyclopedia - Hotel accommodation - Focus on street nonstandard characters: how to standardize signboard characters

Focus on street nonstandard characters: how to standardize signboard characters

Focus on nonstandard words on the street: how to standardize the words on signboards?

The signboard of Dongchang Hotel is in traditional Chinese characters. Reporter Zhang Yuefeng photo

The brand name of Dongchang Road Primary School is in traditional Chinese characters. Reporter Zhang Yuefeng photo

In a sales center, the joint rectification staff discussed the rectification plan with the relevant person in charge. Reporter Zhang Yuefeng photo

On the morning of February 4th, 65438, the Municipal Education Bureau, the Municipal Administration for Industry and Commerce, the Municipal Law Enforcement Bureau and other members of the Liaocheng Language and Literature Working Committee jointly took to the streets to rectify some irregular characters on the streets. Just one road in Dongchang Road, more than 20 irregular characters were found in one morning, including some primary schools and famous hotels such as Dongchang Road Primary School, Dongchang Hotel and Changrun Hotel. Some unqualified words on the signboard need to be rectified.

Signboard fonts are incomplete and must be rectified in time.

The joint rectification began at 9 am. The staff started from the municipal government and headed east along Dongchang Road. Just after they went out, they found a problem in a sales center. Among the four characters of "Sales Center" written vertically at the entrance of the sales center, the lower part of the word "heart" is missing, leaving three points above. The staff said that this is a case of incomplete fonts and is also within the scope of this rectification. Immediately, the staff issued a notice to the person in charge of the sales center to rectify the non-standard words on the street, ordering it to complete the rectification before 65438+February 10.

The second stop to find the problem is Dongchang Road Primary School. The "East" and "Learning" on the school name plate at the school gate are all traditional Chinese characters. According to the staff, according to the relevant regulations, the characters used on the street should be well-shaped, and there should be no residual words or missing words. Simplified words, discarded variant words and old-fashioned words should not be used. Although it is also stipulated that the handwritten inscriptions and signboards can retain or use traditional Chinese characters and variant characters, Dongchang Road Primary School has no signature and should belong to computer-printed fonts.

"Just as primary school names use traditional Chinese characters, the misleading effect on primary school students is obvious." A staff member who participated in the joint rectification said that the use of traditional Chinese characters in the name of Dongchang Road primary school is more harmful than some commercial organizations, because students can see it every day when they go to school and after school. At the remediation site, according to the management power, the relevant departments ordered Dongchang Road Primary School to rectify as soon as possible.

Most of the irregularities are the use of traditional Chinese characters.

In addition to some small shops, some well-known hotels such as Dongchang Hotel, Changrun Hotel and Zhongyuan Hotel have similar situations. Among them, the characters "Dong" and "Bin" in Dongchang Hotel belong to traditional Chinese characters, not to inscriptions and signboards. During the renovation process, the relevant person in charge of the hotel said that the name of the hotel was actually specially inscribed. At that time, many people were found, including celebrities. Later, everyone agreed that this inscription by an employee of the original Liaocheng Distillery was the most imposing, but because the employee felt that he was not famous, he did not leave his signature.

In this regard, the staff said that if the handwriting belongs to the signboard, it should be signed, so this situation in Dongchang Hotel should also be rectified. When discussing the rectification measures, the staff also helped to come up with a simple and easy way, suggesting that the hotel make a standardized secondary card to hang next to it in accordance with relevant regulations. In the following, when some cases such as Changrun Hotel and Zhongyuan Hotel were rectified, similar suggestions were given.

Liaocheng will accept the evaluation of the second-class urban language and writing work in the near future. Units that use nonstandard words must correct themselves before 65438+February 10. If it is not rectified, the relevant functional departments shall order it to be rectified within a time limit.

What traditional Chinese characters and variants can be retained?

According to the recent notice issued by Liaocheng Language and Literature Working Committee on the regulation of street characters, the street characters in this regulation refer to all street characters in the city, including local famous brands, road famous brands, lane famous brands, building famous brands, house numbers, business cards of units, shop famous brands and banners. And those schematic figure that are used for cultural and sport activities, conferences and that like.

It is stipulated that the use of Chinese characters and pinyin characters must be correctly standardized and conform to the standards stipulated by the National General Language and Character Law. Street words should be in good shape, and there should be no residual words or missing words. Do not use simplified characters, outdated variants and old characters, do not use abolished simplified characters, and do not use homemade simplified characters and typos. The handwriting should be neat and easy to identify, with horizontal writing from left to right and vertical writing from top to bottom. Chinese Pinyin should be used together with the corresponding Chinese characters.

Text left by historical relics (excluding schematic text added later). Variants in surnames. Calligraphy, seal cutting and other artistic works. Inscriptions and symbols in calligraphy. For publishing, teaching and research. Special circumstances approved by the relevant departments of the State Council, such as: plaques used by "China Time-honored Brand" shops recognized by the state; Xinhua Bookstore, post office, bank and other units use national unified plaque words. Stereotyping of registered trademarks. Traditional Chinese characters and variant Chinese characters can be retained or used as proved by relevant certification materials. Before the announcement, large metal, cement, stone carvings, neon lights and other traditional Chinese characters, such as shop signs, plaques and so on. , and must make a standard font card, hanging in an eye-catching position. (Reporter Zhang Yuefeng correspondent Gao Jie)