How to calculate the hotel direct sales rate?

The calculation formula of yield index is: yield-actual room income ÷ ideal room income × 100%. The so-called ideal income is the house price income sold at the retail price. For example, a hotel with 100 rooms. Assuming the retail price is 100 yuan and the annual rental rate is 85%, the return rate is = (100×100× 365× 85%) ↓ (100×100× 365). Budget hotels with income index 100% can consider raising prices. If the rate of return is too low, such as below 75%, find out the reasons: ◇ wrong pricing, high housing prices; ◇ The competition is too fierce; ◇ Business is not done well; ◇ Poor service, unable to retain customers; There is something wrong with the customer structure. Income index can also be used to compare the advantages and disadvantages of two hotels, as an important indicator to assess managers.