Female Entrepreneurship Story: Fragrant Lily

Female Entrepreneurship Story: Fragrant Lily

Huang Ruping, a seemingly ordinary woman: Han nationality, born in 1966, from Wenzhou, Zhejiang. However, anyone who has had a little contact with her will be shocked by her calm and wise eyes, which are powerful eyes full of insight and resilience. They are also the first unforgettable impression of this outstanding woman. And when we got further into her career and her life, we were even more impressed by her rational thinking, extraordinary courage, steady attitude, unremitting spirit of learning and super power of action. As a new woman of the 21st century who has the courage to give up her job as a helper for love and family, she has also outlined a bright color for her beautiful life! Like a gentle lily, it unobtrusively exudes a long-lasting, light fragrance, permeating her career and family!

Small details make big achievements

Women are always very meticulous in the way they do things, and career women have perseverance and perseverance. Huang Ruping possesses these two excellent qualities, leading her company to steadily and steadily climb to the top from the initial small-scale workshop.

Today’s Eastcom Group is a diversified, multi-industry multinational group with an annual revenue of more than 300 million. The group’s subsidiaries include Eastcom Investment Co., Ltd., Mechanical and Electrical Company, Peninsula Apartment Hotel, Peninsula Business Hotel, and Five Hotels. There are more than ten wholly-owned and holding companies such as Ma Plaza Shopping Mall and Ye Tongren Pharmaceutical Chain Company.

Looking through the entrepreneurial history of "Dongxin", she has left her unique delicate and tenacious footprints along the way! It also allows us to see the "four leaps" in Eastcom's growth.

In 1983, Huang Ruping and her lover Wang Chonghuan (chairman of Eastcom Group) began to get involved in the business world and founded production and processing enterprises such as mechanical and electrical appliances and home appliances. In 1988, Wenzhou Dongfang Material Supply Company was established, completing the first leap of "Dongfang" and realizing the initial accumulation of original capital.

Using original accumulated capital to transition to the future development of the enterprise is the only way for a modern successful enterprise. In 1991, Huang Ruping founded Zhejiang Zhenan Automobile and Motorcycle Corporation. Next, she founded a series of companies and hotels, such as Arc de Triomphe Clothing Sales Co., Ltd. in 1994; Wenzhou Polygram Audio-visual Center in 1996 ; Wenzhou Leiyumen Hotel and Wilson Hong Kong Co., Ltd. Zhejiang Office in 1997. She successfully completed the second leap of "Eastcom".

At that time, the jingle "eat at Liyumen, wear at Arc de Triomphe, and play at PolyGram" was widely circulated in Wenzhou. It can be seen that the scale at that time was large enough for Huang Ruping to live a comfortable and peaceful life. . However, she was not satisfied or stagnant. In 1998, Wenzhou Eastcom Group Company was formally established, and Huang Ruping successfully achieved her third leap.

In 2000, Eastcom began its fourth leap. The famous clothing mall officially opened for business; with a business area of ??3,000 square meters, Wenzhou's ancient comprehensive medical aircraft carrier "Ye Tongren", which integrates pharmaceutical retail and medical clinics with a brand of more than 300 years, also set sail; Wuma Plaza welcomed Here comes the grand opening; Wenzhou's first property-right hotel - Peninsula Business Hotel makes its debut; in 2005, Peninsula Huancheng Business Hotel will make its fashionable debut in Wenzhou, and so on. Huang Ruping is pursuing a higher and broader sky while leaping again and again.

Huang Ruping has a perceptual and unique self-view on career achievements: "Each of us runs a business to create value and use value, create wealth and interests, and wealth is a kind of social responsibility, a kind of Social credibility. The entrepreneurial goal I set for myself is not to be a successful person, but to be a person who contributes to society and is helpful to others."

With this selfless dedication mentality, Following the development trajectory of new business, Huang Ruping elevated the company to a new cultural atmosphere. In 2005, Huang Ruping made a bold decision. She acquired another 50% of the shares of Ye Tongren Pharmaceutical Chain Company, creating a niche in the current war-torn pharmaceutical sales market. To be honest, if she didn't have extraordinary courage and confidence, she would never dare to get involved. What's more, she had no experience in pharmaceutical sales before and didn't understand medicine. However, she didn't seem to be worried and seemed to be confident.

As expected, in just a few months since she took over the pharmaceutical company, she has already made dramatic reforms at all levels of the company. First of all, for Ye Tongren, one of the few historical heritages in Wenzhou City, we need to explore its historical value, inherit and innovate and reposition it, and give it a new and more ambitious business concept - inherit history, pioneer and innovate, promote traditional Chinese medicine and brilliant brands. , adhering to the business purpose of being close to the people, convenient for the people, benefiting the people, and serving the people, and launched the service method of "smile, family affection, responsibility, and love", which enabled Ye Tongren to win the favor of the people in a short period of time; During the process, we focus on the execution of small details and follow the management philosophy of “implementation in practice, refinement in implementation, innovation in refinement, summary in innovation, promotion in summary, and perfection in promotion”; and have introduced a group of outstanding professionals. , supplemented various departments of the company, established and improved the incentive mechanism and rules and regulations, enhanced the cohesion of employees, mobilized the enthusiasm of employees, and established the sense of responsibility of employees as owners; adjusted the business structure of the medicine city, and adjusted the store operation layout At the same time, the varieties and specifications sold have been re-screened, and a number of drugs with poor market response have been eliminated. At the same time, chain stores have been opened in a wide range of locations, and modern logistics management models have been adopted to implement image management for each chain store. The six unified management principles of , pricing, procurement, distribution, management and finance have formed a scale effect, reduced operating costs and improved corporate competitiveness. All links are intertwined, and small details make great achievements. Huang Ruping has solidified her career in industrial creation!

Little women’s real life

In people’s secular concept, career women mean “strong women” who have difficulty balancing family and career. The 21st century calls for “taking care of both career and family.” It is difficult for the new women to have both "and have their cake and eat it too", but how to achieve a good balance, but Huang Ruping did it! She said sincerely: "A harmonious and loving family atmosphere is the main prerequisite and strong guarantee for career success. A happy life must be created by husband and wife working together. As a new woman in the 21st century, she is required to constantly improve herself. At the same time, we must do our best to be a good wife!”

This is exactly what Huang Ruping practices in life: Huang Ruping herself is a very low-key person and never likes to appear in public. Her husband is not only an excellent company. She also holds many social titles such as deputy to the Municipal People's Congress. In order for her husband to devote himself wholeheartedly to government work serving the society, she quietly takes care of the family affairs behind the scenes and serves as a good wife to her husband. In the eyes of her husband, Huang Ruping is not only the right arm of his career, but also the right arm of his family, both of which are indispensable. As a wife, she is a typical kind of virtuous wife who can go to the hall or the kitchen. She always cares for her husband. Whenever there is any gathering, the husband and wife always get together in pairs, which makes others envious. In the eyes of her husband, she is a goddess and an angel, without any blasphemy or disrespect; in the eyes of her wife, her husband is her backer and harbor, always giving her the safest anchorage and always sharing the joy of life with her. Anger, sorrow and joy. Therefore, they are always so loving and inseparable. Whether in life or career, they are always in sync, encouraging, trusting and supporting each other, because they know that a husband and wife are united and benefit each other. The principle of breaking gold.

And in the eyes of the children, what kind of mother is Huang Ruping?

In the past few years, the company was in a good and prosperous state, and the Wenzhou real estate market in 2003 was also an excellent investment opportunity. Huang Ruping knew very clearly that the investment at the right time, place and people was absolutely successful, and immediately She could have high returns, but the joy of being a mother and her love for her family made her willing to give up her wealth without any hesitation, choose to raise a baby with peace of mind, and happily wait for the birth of her second little life. For Huang Ruping, Nothing is more valuable than the birth of a son! Now, as she watches her baby grow up happily and healthily, she smiles with heartfelt happiness...

As a mother of two children, Huang Ruping has worked hard and taught her wholeheartedly. Her eldest son is already in junior high school. The second child is very sensible. Not only does he have excellent academic performance, but he also has no habits of a young master. This is inseparable from the education she gave her son since he was a child.

She has never been strict with her son. Unlike some parents who try their best to make their children learn things they don't like. She hates the way of imposing her own preferences on others. She allows her son to develop his own interests and hobbies, and some At that time, both of them were on a business trip. No matter how many days they were away, her son could take care of himself. He never fell behind on his homework or failed in his studies just because his parents were not around. This was obviously inseparable from the fact that she had cultivated her son's ability to be independent since he was a child.

In the eyes of his son, he views his mother like this, “She is my role model all the time; she is my loyal friend; she and I communicate and respect each other; she is A great mother. "This sensible son made Huang Ruping deeply feel how worthwhile it is to pay for this harmonious family!

Outside of work, Huang Ruping believes that she should try to leave as much time as possible for her family and children. The joy of family affection cannot be replaced by any kind of fame or fortune. She always arranges time to travel abroad or to distant places with her family every year to relieve stress and enjoy the warmth of being with her family.

How many people dream of a woman who has a husband who loves her, children who love her, and a happy and harmonious family!

Walking on the cusp of new women in the 21st century, she is a perfect example. This gentle lily exudes a faint and distant fragrance on the road of her life... She uses her own personal Charm, face the future with a woman's confidence, a woman's delicacy and excitement, the road will become wider and wider... ;