How do hotels need to change to meet the new demands brought about by upgrades?

I have some ideas to share, I hope they can help you.

1. As a service industry, the most important thing for hotels is to return to the service itself. As long as everything is user-centered, everything else will naturally fall into place. The same is true for hotel services. Creating a feeling of being at home is more important than anything else. All are important.

2. When it comes to consumption upgrading, let’s first understand what consumption upgrading is. In my opinion, the most important thing is consumers’ consumption mentality and their ultimate pursuit of good products and services. Consumption Consumers are increasingly dissatisfied with products that merely meet their basic consumer needs. For hotels, good service is the most basic requirement. On this basis, consumption upgrades can gain greater recognition from consumers.

3. Some personal consumption upgrade ideas:

a. Guest room renovation: For example, combining the renovation of a hotel and a cinema, transforming the hotel into a viewing room, because hotels may be born with the most A good cinema meets the current consumer demand for personalized and private viewing. At the same time, it can use the hotel's own traffic to increase revenue by increasing room prices. This is also a new selling point that can increase the fan base of movie lovers and increase repeat customers. There are already such cooperation cases, such as the cooperation between Rujia and private theaters, which is a good model.

b. Cross-industry cooperation: Many hotels now cooperate with other industries, such as the luxury goods industry, catering industry, co-working offices, etc., to create greater stickiness among consumers through these cross-industry industries. , a hotel is not just a hotel, but a comprehensive experience that consumers can immerse themselves in, transforming the hotel into a different space.

The above are just some personal ideas for your reference.