How to run a small supermarket

As small and medium-sized chain supermarkets are generally community-based supermarkets, how to improve the turnover and gross profit of this community-based supermarket with certain consumer groups is a difficult problem for many operators, and I hope to discuss it with you.

First of all, let's analyze the reasons that affect the growth of supermarket turnover.

From the perspective of customer and store turnover, the turnover is obtained by multiplying the customer's purchase unit price by the number of visitors. When one or both parties increase, the turnover will increase. Generally speaking, in order to increase the turnover and the number of visitors, it is necessary to plan promotional activities. Because small and medium-sized supermarkets have certain customer groups, it is more difficult to increase the passenger flow, because there are fewer floating population around, which will affect the passenger flow in the store. Therefore, as small and medium-sized chain supermarkets and community supermarkets, it is obviously not feasible to simply increase the passenger flow as the promotion of store sales performance.

On the other hand, it is how to increase the unit price of customers. Just now we talked about the fixed service groups and consumer groups of community supermarkets. It is also for this reason that it is difficult to increase the unit price of customers in community supermarkets. Because the main purpose of the surrounding consumer groups is to buy daily necessities, it is difficult for them to increase the unit price of stores, which is the unit price of customers we require.

The above is the information I inquired on the Internet. I hope it will help everyone. I am engaged in the whole set of convenience store equipment (shelves, freezers, checkout counters, alcohol and tobacco cabinets, etc.) designed for convenience store decoration. ) one step in place. Friends who open a shop can click on my avatar and wish everyone a prosperous business.