Why do world-renowned hotel groups divide sub-brands so finely?

I only make the following answer from the perspective of hotel management, hoping that some big coffee in the industry will supplement and enrich the answer to this question. The reasons for hotel brand segmentation can be summarized as follows: 1, to seize different target customers in the hotel market; 2. Cultivate different customer source systems, so that its original customer groups can gain more consumption space; 3. The operation mode of capital market and the inevitable trend of industry development. The first point: Who are the tourists staying in the hotel? Simply put, those people will stay in hotels? There are many kinds, such as business trip, vacation, meeting, reception and temporary needs. It is obviously unrealistic if the supporting facilities of each hotel can meet all the above needs. For example, I will not invest heavily in a large-scale hot spring project in a business hotel with excellent operating conditions and located in the city center, nor will I build a dome conference room that can accommodate 5,000 people in a hot spring hotel with strong seasonal operation. When guests choose to stay in different hotels, their psychological expectations and service needs will be different. The needs of the guests determine that the supporting alms of hotels are different, so the level of related professional services is also quite different. At this time, different hotels belonging to the same hotel group will also distinguish their own brands. The second point: I don't say Marriott, Intercontinental, Hilton and Windham. I only said that He Yi owned by Home Inns, Magnolia and Jinjiang owned by Hanting did not exist from the beginning, but the growth of their own tourist source structure. Suppose ten years ago, I was a small salesman, traveling all over the country, living at home all the time, with high loyalty. I don't live except at home. Ten years later, I was the CEO of a listed company. Can you let me try to live at home? So how do these hotel groups keep their loyal customers? In addition, Accor launched Ibis after high-end development, and Intercontinental recently launched a quick series of economical and convenient hotels. It can be seen that high-end hotels will also develop brands downstream in reverse, and the reason is the same as above. The third point: In China, the story of Jinjiang merging with other minority brands is far away. The biggest merger in the past two years was the comprehensive acquisition of Motel by Home Inns. In fact, how many single hotels were developed into home brands by Motel before? How many private owners of franchise stores have got the logo of Home Inn? Acquisition of Qixing, listing on NASDAQ, listing on NYSE for seven days, Hanting listing on NASDAQ and so on. Everything we saw was reported in the newspaper. How many have we not seen? Including Vienna, Orange, Nanyuan E home, etc., these stories repeated countless times in the history of hotel development are repeated every day. Many minority brands have disappeared, and many unknown brands have grown, all of which are the result of capital promotion. The reason why these groups kill each other is nothing more than to expand brand appeal, increase industry discourse power, improve hotel management level and so on. In the final analysis, two words: making money. Make more money. This is what they want. Answer over.