Why should hotels adopt collectivization strategy?

The development of a single store must be loved by the majority of guests in some ways. Grouping is to copy the successful mode of single-store operation as a whole, including dishes, styles, decoration, materials, management methods and so on.

Let the guests get the same food and service experience in any single store, so that every single store can ensure success when it opens.

2. Reduce operating costs

In the final analysis, brand management is a cognitive problem of customer groups. A large number of well-run single stores have greatly improved the audience, which also constitutes the most fundamental element of brand promotion. Well-known brands need to be operated, and it is difficult for a single store to bear the cost of operating brands. Large-scale operation makes the brand operation cost share and achieve better advertising effect.

In addition, due to large-scale operation, there is a great demand for material procurement, which can further reduce the procurement unit price and obtain higher gross profit margin. Group management also makes single stores no longer as small and complete as before, and the corresponding turnover and unit personnel output have increased significantly year-on-year.

3. The income has been greatly improved.

Due to the large number of stores, the Group's turnover has greatly increased, and due to precise reproduction, each single store has maintained a considerable gross profit margin, thus greatly increasing the income of the group enterprises.

4. The brand value is greatly increased.

Due to the large number of storefronts, the number of consumer customers has greatly increased. At the same time, the brand is also known to everyone in a wider range, which enhances the intangible value of the enterprise.

5. Enterprise development has entered a virtuous circle.

As a result of group management, customers, suppliers and partners have an extra layer of confidence protection, and resources in all aspects of enterprise management are easier to obtain, thus further ensuring the greater development of enterprises.