Ihg entered the first brand in China.

The first brand that IHG entered China was IHG.

Intercontinental Hotels Group (IHG) is a global hotel group, operating and franchising more than 4,400 hotels and more than 660,000 rooms in more than 65,438+000 countries and regions around the world.

Founded in 1777, Intercontinental Group is the largest and most widely distributed professional hotel management group in the world, with many internationally renowned hotel brands such as Intercontinental, Crowne Plaza and Holiday Inn and more than 60 years of international hotel management experience. At the same time, IHG has the largest number of rooms in the world (up to 650,000 rooms) and the most extensive transnational business scope, distributed in nearly 65,438+000 countries.

Brand development

1777, Bath founded a brewery in Britain, which later developed into one of the top brewers in Britain. 1876, Bath Red Triangle trademark became the first registered trademark in Britain. In 1960s, Bath Company acquired some well-known brewing companies and became the largest brewer in Britain, with the largest number of pubs.

1988 bought Holiday Inn International and started to set foot in the hotel industry. 1990 Buy Holiday Inn North America and Holiday Inn, and the hotel will start to internationalize.

Baidu Encyclopedia-Intercontinental Hotels Group