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Find out 5 aspects for hotels to win the market

Faced with the increasingly fierce competition in international operations, hotel managers must seriously consider countermeasures, proceed from their own realities, and grasp I like to work in five aspects: seeking innovation, seeking truth, seeking vitality, seeking profit, and seeking refinement.

Seeking novelty

Seeking novelty means innovating. Hotel management work must keep pace with the times, study new situations, solve new problems, and summarize new experiences. Innovation is the main theme of hotel management work and the basic skill of hotel managers. Pursuing novelty means firstly breaking away from traditional routines, procedures, and formulas, so as to not only abandon and develop existing knowledge and abilities, but also boldly explore and create new things, new knowledge, and new situations; secondly, It is to focus on new business practices, be good at observing the market demand of customer sources from a new perspective, and use new service methods to solve problems; thirdly, we must persist in innovating in the combination of business theory and business practice, inheriting the predecessors without sticking to the past, Learn from experience without copying it.

Be realistic

Being realistic means paying attention to the reality of business operations. What you think of is worse than doing it, and what you do should be done well. Prevent the emphasis on form over process, quantity over quality, and appearance over actual results. The most important thing is that we must "do hard work". Setting and implementing goals runs through the entire process of hotel operations. Empty talk can only "hurt the country", while pragmatism can "rejuvenate the country".

Seeking survival

Management requires flexibility. Indeed, we have too many stereotypes in our business operations, especially in state-owned enterprises, which are rigid, rigid, self-contained, and lifeless. I once remembered a hotel that put forward the slogan "Everything is for development". As long as it does not violate national laws and regulations, we will do whatever is conducive to operations, customers, and corporate development. This is worth learning from. To run a business, we must first understand the market and what the market needs us to do. We will focus our time and energy on doing it based on our own advantages, taking market demand as the leader, marketing strategy as the means, and product quality as the foundation to meet the demand. As the goal, we will invigorate the business work in all aspects. Secondly, management must have individuality, be good at identifying potential market demand, develop and cultivate it and grow it. Grow and become your own identity. If you have personalized specialty products, your business will naturally thrive.

Seeking profit

Profit is the purpose of hotel management and the source of power for the survival, development and growth of an enterprise. Hotel profit is not only the financial result of hotel operating activities, but more importantly, it is closely related to hotel operation and management. The size of a hotel's profit can not only comprehensively reflect the financial results of the hotel's operating vitality and measure the economic benefits of the hotel's operating vitality, but also reflect the hotel's revenue increase and expenditure reduction, energy saving and consumption reduction, and operation and management work to a large extent. level. It can be seen that whether the hotel operation can be profitable is not only an important comprehensive indicator of the hotel's finances, but also an important quality indicator of the hotel's management work. To do this article well, we have to do a lot of work. For example, hotels must reduce the size of those locations that are poorly managed, poorly operated, and losing money every year, rent to external parties, and turn to operations; we must not let those locations with low profits, high costs, Where there are too many people, the development of the entire enterprise will stagnate. Another example is that we still have a lot of room to make a fuss about high-tech applications. How to use energy effectively? How to adopt energy-saving equipment, energy-saving operation, and energy-saving management in water, electricity, coal, gas, etc.? How to optimize the utilization of human resources through intelligent management? If problems like this are solved, the hotel's profits will naturally arise.

Pursuing excellence

Pursuing excellence means establishing a sense of quality, advocating the benefits of quality, paying attention to excellence, and producing more quality products. To strive for perfection, you must first have a strict store management and a work attitude that emphasizes quality, and avoid being careless and substituting the best for the best. Secondly, we must start from the existing objective reality and specific situations, adhere to effective thinking methods, boldly put forward new viewpoints, gradually establish the hotel brand and create quality services in the operation work. Thirdly, short-term behavior must be avoided, and high-quality products must withstand the test of market, time, value and other aspects. In short, hotel management requires a sense of quality, a highly responsible sense of quality, and a scientific and rigorous management spirit.