Summary of navigation design points of Taobao home page?

The color matching of the store should echo the style of the products sold. While emphasizing the buyer's refreshing feeling, we should also pay attention to the harmonious and comfortable experience. Reasonable color matching in the store can bring unexpected gains. If the color matching is unreasonable, it will only be a complete failure, which will make the buyer feel gaudy and messy after entering the store, and will also destroy the shopping mood and affect the purchase promotion. Each color has a specific mood, which can be divided into cool color and warm color. For example, when people see colors such as red, yellow, orange and yellow, they immediately think of objects such as the sun and blood. Reasonable planning of shop color should start from the product itself and determine the color composition of the shop from the color style of the product. For example, if the store sells fresh fruits and vegetables, it should take green or light color as the main color, highlighting the characteristics of products such as green and environmental protection, and supplemented by color. Through the reasonable collocation of main and auxiliary colors and the coordination with product colors, buyers will have a visual impact at the first sight when they enter the store, creating a brand-new shopping environment and buying scene.

(2) the texture of the store.

The overall texture of the store includes the color texture and space texture of the store, and the store design includes a variety of color elements. The reasonable collocation and utilization of various colors make the concept of texture more and more important. Every colored object emits color to the surrounding space. If an object is red, its red light falls on a nearby white object, and there will be a reddish reflection. If this red light shines on the green object, the latter will appear some kind of gray, because green and red will disappear from each other. If this red light shines on a black surface, there will be a dark brown reflection. The smoother the surface of the object, the more obvious this emission is. Whether the overall color texture of the store gives people a tough or soft feeling depends entirely on the hierarchical distribution of various colors. According to the color sense, the ambient color creates a sense of stability. The use of color has the relationship of unity and contrast, and should be based on coordination and unity. The spatial texture of the store pays attention to the primary and secondary distribution of goods, distance and reality, so as to conform to people's visual habits. The combination of reality and reality is a special artistic expression of the picture, which makes the plane in the picture three-dimensional

(3) the environmental atmosphere of the store.

The environmental atmosphere of Taobao shop is like the on-site environmental layout of offline physical stores. From five-star hotels to roadside stalls, they will pay attention to the overall environment outside the store. Taobao stores should pay attention to the treatment of peripheral vision when creating page atmosphere, so that users can perceive the activity theme and brand style of the store through the peripheral vision of the page. In addition, another secret of creating artistic conception is unity. The unity of theme style, color, modeling and other factors can create a joint force and create a brand-new shopping artistic conception.

(4) Shop decoration layout.

The decoration layout of Taobao shop includes the setting of home page, list page, detail page and activity page. The home page should highlight the overall service function and product function of the store, and at the same time take into account the closed loop of the flow entrance of the products in the store. The home page should be composed of three parts: header, middle page and footer. The header is provided with a store logo and a navigation bar. The shop sign is like the door of a pavement, so that the buyer can know what you are selling and what kind of service you provide after entering the store. The navigation bar is the signboard of the store, which guides the buyer to distinguish between the commodity category and the service list. Some pages mainly reflect the basic functions such as the list of products and services, products recommended by stores, product sales ranking, store advertisements, etc. Other unimportant items can be set in the footer to further supplement the service function of the store.

The decoration layout of the shop should follow the principle of appropriateness and clarity, and should not be messy or fancy. At the same time, we should distinguish between primary and secondary, so that buyers can see clearly and comfortably. At the same time, according to the functional characteristics of in-store products and services, we should appropriately join the in-store gadget area provided by Taobao to create a shopping atmosphere while facilitating buyers.

Generally speaking, a large advertising picture column should be set up on the front page of the store, so that buyers who enter the store can see the selling points of the store at a glance. The design of advertising pictures is simple and generous, avoiding psoriasis advertisements, and can be reasonably integrated with the front page of the store, highlighting the flagship products and special services of the store. If there are many advertisements to be reflected, it can be set by rotating multiple pictures, and the height of the pictures is controlled at 250px.

Key points of home decoration:

The homepage decoration of Taobao shop should focus on the buyer's experience of entering the store, and work hard on page color and page layout to highlight the attributes of the product. The overall page is generous and decent, and all kinds of guide columns and product publicity columns are arranged in an orderly manner. Don't be empty without content, the image processing is not integrated into the page style. Try to control the length of the home page within three screens. If the homepage is too long, the buyer will feel visual fatigue and lose the most basic positioning judgment of the whole store theme.