Excuse me, what is the proportion of advertising fees to turnover of a company or hotel?

Retail, wholesale and catering. The core competitiveness of retail industry lies in low-cost procurement, thoughtful service and providing goods that customers need. The establishment of brand image is the result, not the cause. Wal-Mart and Carrefour, the first and second retailers in the world, almost never deliberately promote their brands, and advertising expenses account for less than 1% of their operating income. The core competitiveness of catering industry needs to implement brand strategy in terms of delicious food, service, environment and price, but it is not necessary to adopt brand strategy.

I know marketing experts from Tsinghua, Peking University and Renmin University of China. If you need, I can help you contact them and ask them to give a lecture to your company.