Planning scheme of marketing activities for catering Lantern Festival

In order to ensure a high starting point, high quality and high level of activities, we need to start the work of making activity plans in advance. Activity plan refers to the written plan, detailed rules and steps of specific actions of an activity. So do you know how to write an activity plan? The following is the planning scheme of catering Lantern Festival marketing activities organized by me for you (5 selected articles). Welcome to read, I hope you will like it.

Planning scheme of catering Lantern Festival marketing activities 1 1. Theme:

On the fifteenth day of the first month of the Lantern Festival, xx catering sends blessings.

Second, the activity time:

20xx.3.5 Lantern Festival

Three. Location:

Food City, Food Seafood City, Food Seafood Plaza, Farr Spring Restaurant.

Four. Activities:

1. Guests who come to the store for consumption on the fifteenth day of the first month can participate in riddle guessing activities at the Lantern Festival, and the winners can get a beautiful small gift, and each table is limited to guessing one riddle.

2. Guests who spend money in the store on the 15th day of the first month will be given two yuanxiao each, for business registration and financial custody.

On the fifteenth day of the first month, the chefs in each store introduced several reunion dishes, which meant that the Lantern Festival was round and round.

Verb (abbreviation for verb) cooperative department:

1. The planning department is responsible for designing banners, one for each store. Content: The fifteenth day of the first month is the Lantern Festival, and Li Yong Catering sends blessing messages. Content: On the 15th day of the first month, after the Lantern Festival, Li Yong Catering sends its blessing, and Li Yong Catering wishes you a full moon and family reunion!

2. The riddles are printed and prepared by each store. Distribute crossword puzzles to the guests, put the answers at the front desk, and check the answers by serial number. )

3. When the gift shop is in solve riddles on the lanterns, it will distribute small gifts according to the existing surplus and make financial registration.

4. The number of Yuanxiao required by each store should be arranged in advance for our purchasing staff to purchase.

Six, matters needing attention:

1. All stores provide relevant knowledge training for employees, and guests will take the initiative to prompt and send holiday wishes when dining that day.

2. On the day of the event, the coupon activity is only given away, and the activity of the loyalty card is normal.

Planning scheme of marketing activities for catering Lantern Festival 2 The annual Lantern Festival is coming. During the Lantern Festival, our restaurant will hold activities. The activity planning scheme is as follows:

I. Theme of the event

A prosperous new century and a lively Lantern Festival.

Second, the activity time

20xx February 19

Three. Programme of activities

Activity 1: Celebrate the reunion, eat Yuanxiao, open the door and give out red envelopes.

During the activity, 100 customers get free red envelopes before entering the store every day. There is a free "Lantern Festival Voucher" in the red envelope. Customers can get the Lantern Festival at the service desk with the Lantern Festival Voucher+Shopping Voucher 10 yuan in the red envelope.

Activity 2: Happy Chinese New Year for seven days and Happy Lantern Festival.

After 20% discount on normal products 100 yuan, 50% discount on cotton shoes and cotton-padded jacket products, 15% discount on special and reduced-price products 100 yuan, and 15% discount on cosmetics (supermarket products are not sold in 88 yuan 1 (participating in membership card points)). 4.50 Yuan glutinous rice balls need 1 Yuan, and 2 dumplings in 200 yuan need 2 yuan, which can only be collected once. Buy more and get more.

(Huang Baijin, alcohol, tobacco and mobile phones will not participate in this activity)

Activity 3: Lantern Festival on the fifteenth day of the first month, with prizes! Guess! Guess!

Lantern riddles are set up on all floors to let customers in the new century participate in guessing whether to shop or not. Anyone who guesses will get a prize. Customers who guess the answer please go to the main service desk to check the card according to the number and get the prize.

Rules of the game and exchange methods:

1, the answer must be posted on the riddle.

2, according to the certificate number to confirm the rear can receive.

3. With valid documents (ID card, student ID card, driver's license, etc.). ) you must register before you receive it, and each card is limited to 3 cards.

Shop interior and exterior decoration scheme:

1, Lantern Festival Lantern Festival will print 8000- 10000 riddles;

2. There is 1 rainbow arch across the road (prosperous new century, lively Lantern Festival);

3. Layout of riddles: 10000 riddles;

4. Advertisements of TV stations and meteorological bureaus;

5. SMS (county users);

6, color leaflets 10000 copies;

7. Hanging photo billboards: 3 east, round and south gates on the first floor;

8. Movable kanban: 2 large kanban, 12 small kanban, 10 Labao;

9. The glass door on the first floor is decorated in red.

Catering Lantern Festival marketing activities planning scheme 3 overall goal:

By holding a series of promotional activities during the Spring Festival, the restaurant's popularity in the local area will be further improved, so that customers can feel the influence and popularity of the restaurant in the local area, attract customers and expand consumer groups, thereby well increasing our store's operating income and expanding brand influence. Do word-of-mouth marketing in the local area.

Activity content:

According to the holiday characteristics during the Spring Festival, choose the promotion method that suits you.

First, the store decoration, atmosphere

1, some pictures related to the Spring Festival and posters of promotional contents in the restaurant were posted, mainly in red, which highlighted the festive atmosphere of the festival.

2. The restaurant will arrange a gift booth on weekends to promote the guests who eat.

3. From the beginning of February, relevant publicity materials will be played in the store for a certain period of time at noon and evening every day.

Second, advertising.

1, leaflets.

2. Newspaper advertisements.

3. Poster making.

Description: Franchisees with advertising needs can contact the planning department in advance, make a good publicity effect map and do a good job of advertising preheating in advance.

Third, promote the division of labor.

1, leaflet distribution is completed by relevant departments;

2. Individual and regular customers are specifically responsible for the booking of each store;

4. The store manager is solely responsible for promotion and reservation.

Fourth, specific promotional activities.

1, "Large-scale group meal promotion"

Activity content: During the activity, customers who come to our store for dinner can enjoy different discounts according to the corresponding number of people (except the fifteenth day of the first month).

2 -4 people can enjoy a 15% discount.

5 -8 people can enjoy 8.6% discount.

9 people-12 people can enjoy 7.88% discount.

The Spring Festival is also the day when China people are most willing to spend money. Obviously, there are many ideas about how to develop the Spring Festival market. So how should the catering industry seize the business opportunities contained in the Spring Festival consumption? Of course, first of all, we should do a good job in market research, accurately grasp the changing trend of people's consumption during the Spring Festival, and then formulate targeted promotion strategies. From the new changes in residents' consumption during the Spring Festival in the last two years, we can see that there are three obvious characteristics of consumption during the Spring Festival:

The catering industry should master the following holiday service management methods:

A. type of housewife. In other words, the hotel distributes complete sets of semi-finished products or clean vegetables to citizens' families, instead of the "busy year" activities of housewives steaming steamed buns, making meatballs and frying peanuts, and the hotel only charges a small amount of processing fees.

B.it's arranged. That is, the hotel reserves the New Year's Eve dinner or holiday family dinner for the public to eat in the hotel. Restaurants and hotels should, based on the principles of thrift, high quality, low price, facing the public and serving the public, introduce various recipes such as "respecting the elderly", "loving banquet", "caring banquet" and "family reunion" to attract working-class people to their side and expand the target market.

C. type of series. In order to meet the consumption demand of modern people, restaurants and hotels should launch family-oriented New Year's Eve dinners, "rent chefs", open leisure facilities and places such as guest rooms, karaoke rooms and bathrooms to residents, and attract residents to entertain themselves in hotels for the Spring Festival.

At the same time, restaurant operators should also make a fuss about cultural taste. Food culture should be used to build a platform for people who have worked hard for a year to have a relaxed, pleasant and interesting meal. Restaurants, restaurants and teahouses can offer activities such as calligraphy and painting photography exhibitions, reading, playing and singing, appreciation of famous songs, folk customs, acrobatics, magic performances, and famous chefs teaching customers "special dishes", so that customers can eat, drink, enjoy, browse and listen in one, eat smartly, have fun and enjoy the spirit at the same time.

Planning scheme of marketing activities for catering Lantern Festival 4 I. Activity time

Xx，xx，XX，XX

Second, the activity section analysis

Lantern Festival is a traditional festival in China. Traditional activities include eating glutinous rice balls, watching lanterns and solve riddles on the lanterns, which contain the connotations of reunion, sweetness, auspiciousness and happiness. Therefore, our promotion activities focus on the goods related to the Lantern Festival. At the same time, traditional activities such as fireworks, hanging red lanterns and crossword puzzles are used to add fun, create a lively atmosphere for the Lantern Festival and revive consumer enthusiasm.

III. Purpose of the activity

After the Spring Festival, customers' enthusiasm for consumption decreased. Lantern Festival is the first festival after the Spring Festival. Therefore, make full use of the lively, festive and reunion atmosphere of the festival to stimulate and induce customers' consumption, regain their enthusiasm for consumption and improve overall sales. In addition, through various novel and effective promotional activities, we will consolidate existing customers, tap and cultivate new consumer groups, and enhance the company's visibility and reputation.

Four. Activity content

(1) Shopping as a gift to jiaozi

Customers who spend all of 99 yuan at one time during the activity can get 1 bag of New Year's glutinous rice balls (worth 3.9 yuan) at the checkout counter with their computer receipts; In the same way, after shopping for 188 yuan, you can get 2 bags of glutinous rice balls (worth 7.8 yuan) from the cashier with your computer receipt. Limited to 500 copies per day.

Note: The consumption amount cannot be accumulated when the voucher is collected on the same day.

(2) Riddle riddles and win prizes.

Decorate the hall into a Lantern Festival amusement area, hang lanterns and put riddles on every corner. Can participate in speculation. If you guess correctly, there will be prizes, which are exquisite gifts.

Performance: The performers have talented employees from shops to perform with them, in order to increase the lively atmosphere of the Lantern Festival.

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For a wider audience, you can find couples to take part in the competition of feeding jiaozi and expressing their love with their mouths, or you can find pregnant women or expectant mothers and prospective fathers to pack jiaozi.

If you want to be creative, you can plan to propose together, first put a video, send a blessing or something, and then perform a proposal on the spot or something.

Planning scheme for marketing activities of catering Lantern Festival 5 I. Theme of the event

Solve riddles on the lanterns-Celebrating Lantern Festival

Second, the activity time

20xx February 8th at noon 12: 30- 13: 30.

Third, the venue.

Lecture hall on the first floor of training center

Fourth, activity preparation

1 and before February 8, the comprehensive management department is responsible for collecting all kinds of riddles and preparing reward gifts.

2. Site layout: On the afternoon of February 7th, the General Affairs Department assisted the General Management Department to hang riddles.

3. At noon on February 8th, the General Management Department is responsible for organizing guessing activities, including personnel notification, answer checking, prize distribution, publicity shooting, etc.

Verb (abbreviation of verb) activity rules

1. The guessing activity must be on-site guessing. The riddles in this guessing activity are divided into three groups, and one person in each group is responsible. Guessing personnel are not allowed to uncover the mystery without authorization.

2. Every guessing player must check the answers. After confirmation, the person in charge of this group will write down the riddle and give it to the guessing player. The guesser will show the riddle to the exchange office.

3. Guess a riddle and change the prize. In order to let more employees participate in the activity, in principle, everyone guesses one.

4. riddle *** 100:

Riddle 1-25, check the answers in the first prize platform, riddle 26-50, riddle 5 1- 100, check the answers in the third prize platform.

5. Award setting:

* * * Set 100 bonus, * * three categories, 1-25 as the first category bonus, 26-50 as the second category bonus, and 5 1- 100 as the third category bonus. Guess a riddle and change the prize. The prize exchange is completed and the activity is over.

Matters needing attention in intransitive verb activities

1, guess in an orderly way and don't speak loudly.

2. The answers should be arranged in order, and violators will be disqualified from guessing correctly.