Who is stronger, Zhu Hua or Atour Group?

1. Different brand positioning and styles: The brand positioning of Atour Group is younger and more literary, paying attention to design and comfort, which is more in line with the aesthetics and lifestyle of modern consumers. Zhu Hua pays more attention to the service and quality of traditional hotels, and its brand style is conservative.

2. Different geographical coverage: Atour Group has a wider geographical coverage and has opened hotels in several cities in China, which makes it more convenient for Atour to provide services to customers. However, in China, life is mainly concentrated in big cities and tourist hot spots, with poor convenience.