No. 106, learning private domain operation from beauty industry.

My friend told me some experiences of private operation of their beauty salons, which I found particularly valuable. I suggest that the owner of the tobacco hotel must listen carefully. A friend said that traditional bosses know that traffic is money, but many bosses lack the concept of traffic bank and don't know how to store and store their traffic assets through private domain. Private domain is to take your store as the core, treat users as assets, and then do refined service and marketing. How to achieve it? First of all, you should have the consciousness to solve the private field. If you don't do private domain, your peers will turn your customers into their private domain. Why are there fewer and fewer offline customers? Because all your customers went to Tik Tok, Tik Tok redistributed your customers. Whoever can be a good Tik Tok will get more customers. For those bosses who have neither private domain nor short video live broadcast, is there any other choice but to close the door? Second, the loss of customers, on the one hand, is the automatic loss of customers, because you have not grasped the most popular consumption trend, customers are used to placing orders online, but there is no place for customers to place orders online, or customers can't think of you for the first time when they want to place an order, so the loss of customers is inevitable. On the other hand, the loss of employees can also take away some customers. If the customers are all in the boss's private territory and there are special people to serve and contact these customers, can the risk of customer loss be greatly reduced? Third, marketing and service are more accurate. The traditional practice of American industry is to send advertisements, make phone calls and send messages to let customers come to the store to experience and consume. This practice makes consumers very disgusted and the cost is particularly high. Now the private domain operation is to label customers, take notes, and do targeted marketing and services. Take selling wine as an example. How much wine did the customer buy from you at a time? What is the price? When is the second follow-up? All this information should be recorded. When the customer is almost finished, your service will follow, which will increase the probability of transaction and reduce the possibility that competitors want to intervene. These actions didn't need to be done at all before, but now there is no business if you don't do this action. To sum up, let's not talk about public domain or private domain. In the past, there were many customers, so you didn't need to do the refined operation of customers at all. But today, things are different. If you don't do it, there will be no customers, and even the door will be closed. Therefore, for every owner of a tobacco hotel, making a private area is the most correct posture. At the end of the program, I gave a welfare to the fans who wrote the comments, and sent an e-book "Private Marketing Manual of Tobacco Hotel" written by me. Go to the comments section if necessary. Pay attention to @ Liuguo, it is easier to sell wine.