How to write a jewelry sales work plan

Time flies by so fast that people are caught off guard. What awaits us will be a new life and new challenges. Planning is the only way to improve your work efficiency! It’s useless to make a plan. Got a clue? Here is the jewelry sales work plan compiled by the editor for everyone. I hope it can help you!

Jewelry Sales Work Plan 1

1. How to build superior services for terminal jewelry stores System:

Step one: service etiquette. Sales is communication between people. As a terminal sales store, we will face customers directly. Regardless of whether customers buy our products or not, as terminal sales service personnel, we must Provide high-quality and superior service quality, and make customers become the people who pay attention to our products.

Step 2: Service training on employee sales skills, as well as training on the characteristics of our company's products, product core selling points, jewelry expertise, sales skills, scenario question and answer examples, and employee proficiency in the product Mastery is also a form of respect for customers.

The third step: customer analysis, customer type analysis, customer psychological analysis, and product comparative analysis.

2. Market Analysis

(1) After joining the company, you must first understand the company. I will spend two to three days understanding and becoming familiar with the company's product operation direction, business model, flagship products, and personnel status of each department.

(2). Starting from the third day, I will read more about the personalized descriptions and text information of other companies’ website products, such as Diamond Bird, etc. Make this information part of your own thoughts,

integrate it, make it your own, and write better personality descriptions and written materials.

(3) Starting from the sixth day, conduct a "market survey" on all jewelry industries in civilized cities every one and a half months. The contents of the "market survey" are:

1. The market retail prices of diamond jewelry below 0.1ct, 0.1~0.2ct, 0.2~0.3ct, 0.5ct, and 1ct for each company.

2. Color, clarity, and cut of jewelry of corresponding weight.

3. What kind of discount promotions are there?

4. What kind of unique promotions are there during each holiday?

5. Understand what new diamond rings from other companies have appeared on the market, and then grasp the dynamic trend of the diamond ring market.

6. Understand how many jewelry counters there are in each shopping mall, how many products are displayed at each counter, and the latest sales prices.

3. Product Planning

After completing the "market research" the next day, the next step is to "product planning". Based on my previous work experience at Saturday Fortune and IDO, coupled with the existing "market research". Make a plan for what kind of products we need in the market now. Contents of "Product Planning":

1. What kind of styles can be liked by mass customers and fashionable customers;

2. Where should the price of our products be set? To be competitive;

3. What kind of discount promotions can we do (for example, for people who are willing to spend money to buy diamond jewelry, what kind of gifts and activities are attractive to them.)

4. Market Business Alliance

1. Contact outstanding companies in various industries, master the personal information of high-end consumer groups in various industries, increase customer contact and timely promote our company's latest products and Promotions.

2. Increase our company’s sales promotion channels.

3. Learn more about the consumer psychology of various consumer groups.

5. Increase sales performance

How to increase sales performance is an industry that all industries are paying attention to. As the jewelry industry is still in the high-end consumer market of this city, it should be done from the customer perspective. Improvement:

1. Increase the number of customers. As a terminal service store, only by increasing the number of people entering the store can the sales transaction filter be increased.

2. Increase the frequency of customer consumption.

3. Increase the customer’s single consumption amount.

Jewelry Sales Work Plan 2

To do jewelry business, we must not only be fond of it, but also love it and have a persistent and perseverant heart. We must not blindly follow, and we must not be timid.

Opening a jewelry store requires not only sufficient financial support but also a complete business plan. Let’s make a more detailed plan for the newly opened jewelry store as follows:

1. Understand the local market conditions< /p>

1. Economic status: local economic development level, population and income level. Consumption habits: local residents’ purchasing ability and purchasing habits (traditional or open) for jewelry. Local residents’ purchasing locations and spending levels of jewelry, customs and habits that affect jewelry, etc.

2. Business environment: the distribution of local high-end hotels, restaurants, banks, and the grade and operating conditions of department stores.

3. Competition level: number of existing jewelry brands, distribution, sales status, store area, etc.

2. Experts lead the team to visit physical stores of different grades and styles

Use a professional vision to analyze the geographical location, store decoration, interior furnishing layout, product type, quality, price, Style, sales staff quality, advertising placement, etc., make professional and corresponding evaluations, know yourself and the enemy, and learn from each other's strengths.

3. Find a house

1. The house should be located in an area with convenient transportation, or near major stations and close to gathering places, parks, squares, commercial streets, etc. On the one hand, it can Attracting pedestrians to pass by, on the other hand, it is easy for customers to remember.

2. Close to places where the population will increase, such as areas with development potential due to municipal development and transformation.

3. Similar shops gather in areas. A large number of facts have proved that for those shops that purchase durable goods, if they can be concentrated in a certain area, they will be more able to attract customers.

4. Be far-sighted and choose unpopular locations that will change from cold to hot in the future.

The above three points are important conditions for determining the size, business direction and investment amount of a jewelry store. It is more correct to determine the business location first, and then determine the business scope and positioning grade.

4. Find the source of goods

1. Determine the type of goods according to the store area, geographical location and positioning. (Including gold, platinum, K gold, inlaid diamonds, inlaid colored gems, and jade, etc.)

2. Most comprehensive jewelry stores have direct supply factories. Yellow and platinum jewelry due to its international Due to price transparency and other factors, the price of gold purchased by most domestic jewelry factories is basically the same, but there are differences in style and craftsmanship. The differences in jewelry prices are basically due to differences in style and craftsmanship fees. Although diamond products are divided into finer grades, various grades of diamonds also have corresponding quotations internationally, and the price difference is nothing more than the style and craftsmanship costs. China's jewelry processing bases are basically in Shenzhen, and there are many brands. For example, Jinye, Baitai, Jinlong, Yuehao, Jimeng, Aidecon, Xingguangda, etc. are all well-known jewelry processing factories.

3. Jadeite is special. Jade culture has thousands of years of history in China. Gentlemen have loved jade since ancient times. With a strong cultural heritage, traditional culture and modern fashion are combined to create modern jadeite craftsmanship. Since jadeite is mined as a resource, its price has increased significantly in recent years. Jade is produced in Myanmar and is popular in China, and its processing base is also in Yunnan and Guangdong. Since the characteristics of jadeite itself determine that it cannot have a relatively clear price like gold and diamonds, the purchasing channels for jadeite are particularly important. Only when you can get high-quality and low-priced goods can you have an advantage in jadeite sales. There are many channels for goods. But you need to cooperate with manufacturers that have strength and credibility. Those who make jewelry must be reputable.

5. Handle industrial and commercial and tax registration

Industrial and commercial tax registration is the premise and basis for establishing a company and operating it. The amount of registered capital and the delineation of the business scope are the key factors that determine the operation of a jewelry store. methods and conditions for subsequent development. Including the delineation of tax types, whether taxes can be deducted, what kind of sales invoices are issued, etc., professional accountants are required to conduct evaluation registration after reasonable calculations according to the accounting system and fiscal policies.

6. Store design and decoration

The decoration of a jewelry store is different from ordinary store decoration. Jewelry is a luxury product after all. The most intuitive aspect of a brand’s image and strength is the store. Decorative layout, and overall atmosphere creation. It must not only reflect the brand's culture, but also highlight the customer's taste and status. It must not only provide customers with a warm and comfortable shopping environment, but also allow customers to experience nobility and elegance. Therefore, it is necessary to find a professional design team for design and construction.

1. A professional jewelry decoration team conducts surveys and measurements and issues decoration renderings suitable for the store. Determine the theme style and lighting effects in the store.

2. Based on the early positioning of your own brand, determine the products, and then determine the layout of the counter and windows, as well as the size and shape of the counters and windows (a professional team is required to design). The layout of the counter should achieve three purposes: first, to allow customers to walk naturally in the store, and the starting route is exactly the route expected by the store, which is the so-called control of customer flow routes; second, to allow customers to understand the location of the products in the store, It is convenient to purchase; third, it makes customers feel satisfied after shopping and willing to patronize again. Achieving the above three purposes depends on the following technical applications:

(1) The design of customer flow routes meets the display needs.

(2) The design of the passage, especially the design of the main passage, must be suitable for counter display.

(3) Classification of goods, including repeated purchase of goods, impulse purchase of goods, and joint purchase of goods in the store.

(4)POP advertising, light boxes, display cabinets, brand image LOGO.

3. The design of store props. Store props are the basis for displaying goods. The design of props should take into consideration the store counter and the placement of goods, including indoor lighting, customer intuitive feelings, etc. The color matching of props should match the products and store image. For example, in diamond rings, diamonds are colorless, and the ring setting is usually white K gold or platinum, so the light should be cold light. The ring setting should be black or a dark color with obvious contrast to better reflect the beauty of diamond jewelry. The design of props should be treated separately according to the characteristics of the goods, such as the high-end jade pendant counter. The design should be classic and charming, not too numerous, and have a distinctive personality. It can not only highlight the bright color of green pendants, but also reflect the water of colorless water pendants. Run. The gold and platinum counter must have both ordinary mass products and a series of personalized products. Ordinary products can be placed closer together to facilitate centralized selection. Personalized products must be outstanding and distinctive, and props must be distinctive and distinctive. The style design of props directly affects the overall effect of the goods. The looseness and tightness of the props directly affect the quantity of goods, which in turn affects the amount of investment.

So the design of the store, counter, and props complement each other and directly affect the overall image of the store.

4. The safety of jewelry stores. Things in jewelry stores can easily cost hundreds or thousands, but actually tens of thousands or hundreds of thousands. Therefore, security equipment in jewelry stores is essential and the key. During the renovation period, contact the local 110 linkage and the renovation team to determine the location for installing cameras and alarms. Try to leave no blind spots, and all locations in the store should be within the surveillance range.

Jewelry Sales Work Plan 3

⑴ After officially entering the company, you must first understand the company. I will spend two to three days understanding and becoming familiar with the company's product operation direction, business model, flagship products, and personnel status of each department.

⑵ Starting from the third day, I will read more about the personalized descriptions and text information of other companies’ website products, such as Diamond Bird, etc. Make this information part of your own thoughts, integrate it, make it your own, and write better personality descriptions and written materials.

⑶ Starting from the sixth day, conduct a "market survey" regularly every one and a half months. Because in the jewelry industry, almost every company conducts "market research" regularly. The content of the "market survey" is: ① The market retail price of diamond jewelry below 0.1ct, 0.1~0.2ct, 0.2~0.3ct, 0.5ct, and 1ct by each company. ②The color, clarity and cut of diamonds of corresponding weight. ③What kind of discount promotions are there? ④What kind of unique promotions are there during each holiday? ⑤ Understand what new diamond rings other companies have appeared on the market, and then grasp the dynamic trend of the diamond ring market.

⑷After completing the "market research" the next day, the next step is to "product planning". Based on my previous work experience at Saturday Fortune and IDO, coupled with the existing "market research". Make a plan for what kind of products we need in the market now. The content of "product planning": ① What kind of styles can be liked by mass customers and fashionable customers; ② Where should the price of our products be competitive? ③ What kind of discount promotions can we do? (For example, people who are willing to spend money to buy diamond jewelry, what kind of gifts and activities are attractive to them.)

⑸After going to the actual jewelry wholesale market with the general manager to conduct research (the time will start a week later ), just make a “product supply plan”.

For example: A company like ours, in its initial stage, mainly focuses on obtaining goods. When we develop to a certain level, we can cooperate with factories. Finally, when we want to take the brand route, we can build our own factory. To sum it up in one sentence, "survive first, develop later." I suggest: We first talk to merchants in the jewelry wholesale market, find a merchant that meets our requirements, negotiate for a long-term cooperation, and sign a contract.

⑹The website starts "training" one week before the official sales start: first, the jewelry sales staff are trained on jewelry knowledge, and the training content is all content related to diamond jewelry. Because when selling things online, salespeople must give people a professional feel. Next is the number of words for training sales, because the questions asked by customers are generally within a certain range. There is also training for logistics personnel. In addition to training on jewelry professional knowledge, they are also trained on how to perform daily maintenance and upkeep of diamonds.

1. As an excellent jewelry shopping guide, you must understand the many jewelry brands on the market and be sharp-eyed and sweet-tongued. People’s weakness is that they like to hear good things, so you must take the initiative to discover the customer’s strengths. Praise customers and escorts promptly.

2. You must understand that what you are selling is luxury goods, not ordinary consumables, so you must have strong observation skills and good communication skills, and be able to praise customers at the appropriate time. , take the initiative to find topics to build a bridge of communication with customers.

3. The most taboo thing for a salesperson is to speak firmly and always leave yourself a way out. If the customer asks you for reference when choosing jewelry, you must compare the two jewelry items in detail. All the advantages are stated to guide customers to make their own choices.

4. You must broaden your horizons and understand the price, origin, characteristics, types, etc. of the jewelry currently sold on the market, such as: Buddhist Seven Treasures: Tridacna, agate, coral, amber, crystal, Pearls, musk; types of crystals: white quartz, pink quartz, citrine, citrine, amethyst, ametrine, various ghosts, etc.; only by knowing these, you can give customers a interactive.

5. When meeting a large customer, the shopping guide will be happy from the bottom of his heart, because there is a lot of commission, and some shopping guides will even secretly calculate how much money they can get. This is May cause running orders. (Example: A customer came to an optical store, communicated well with the salesperson, and purchased a pair of 15,000 sunglasses. When the customer walked out of the door, he looked back and found that the salesperson was pointing at him and laughing. The result was disastrous. As you can imagine, the glasses were returned.) When handling a large order, just two people are required to handle it. Some employees will look at you curiously or say a few words before leaving. This should be avoided.

6. When you encounter a problem that you don’t understand, ask your colleagues. If you can’t find the answer, the best way is to ask your competitors. And you need to ask a few more people, and then share it with your family.

Jewelry Sales Work Plan 4

Time flies, and counting on my fingers, I have spent four years in Kimberley. On February 6, 20__, with the opening of the new store, I came to the Kimberley West Store. During this year, I also experienced a lot and gained a lot. I would like to thank all the leaders and colleagues for their support and help, which allowed me to grow better. Now I will report the work status in 20__ as follows:

1. The work attitude is diligent, sincere, and not boring, and I take the initiative to complete the work on the second floor.

1. Insist on making birthday calls before 11 o'clock every day, and send Kimberly's best wishes to customers in a timely manner;

2. Insist on making three-day follow-up calls every day to ensure that customers purchase jewelry Make a phone call promptly on the third day after the purchase to ask the customer whether the length of the necklace they purchased is suitable and the size of the ring, so that customers can feel that Kimberley’s service is so considerate;

3. Collect customer feedback every night on the day of purchase File, carefully register the customer's birthday to prevent any omissions.

2. Be responsible for your own responsibilities

I have been managing diamond goods for more than two years.

When managing goods, first check the number of newly arrived goods; check whether the jewelry mark is consistent with the label and certificate; check whether the jewelry number and price are consistent with the goods list; check whether the goods have quality problems, and promptly pick out and return the problematic goods The company; promptly replenishes goods that are out of stock at the counter, puts the company's new models and series of accessories into categories, and selects a separate counter to focus on display; cooperates with the east and west stores to adjust goods, and delivers goods at any time when needed ;For out-of-the-counter goods, timely take them out of the warehouse, and timely put new goods into the warehouse. When taking inventory at the end of the month, ensure that the inventory is completed smoothly every month and the data is foolproof; For without the permission of the manager, no one is allowed to take out the goods from the counter and leave the store. Everything was done well, and there was no mistake throughout the year

3. The summary in sales is as follows:

1. During the reception process, the jewelry products were fully displayed

Since most customers lack knowledge about jewelry, it is very important for salespersons to display jewelry and actively guide customers to try on jewelry. When I take out diamond jewelry, I describe it to the customer. For example, describe the cut of the diamond and gently use my hands to describe it. Gently turn the diamond jewelry, move the hand and mouth, basically finish the description, and then hand it to the customer. In this way, the customer will imitate my actions to observe the diamond, and ask: "What is a Belgian cut?" I can then proceed. Explain that such questions and answers are the salesperson's skills in displaying jewelry. When a customer is confused when choosing a style, I promptly recommend two pieces of jewelry that have a relatively large contrast and the customer chooses the jewelry that has been observed for a longer period of time. I describe the different styles represented by the two styles, which makes it easy to lock in and narrow down the style chosen by the customer. with scope. When choosing a price, follow the principle of rising sharply and slowing down.

2. Use the questions raised by customers and seize the opportunity to introduce jewelry knowledge as much as possible

The more jewelry knowledge customers know, the more satisfaction they will get in the future. . When a woman wears a newly bought diamond ring to work, she always hopes to attract the attention of her colleagues. When others see the diamond ring, she will talk about everything she knows about diamonds. Fully enjoy the spiritual enjoyment of owning a diamond, while also advertising for us. As the saying goes, "A satisfied customer is the best advertisement" and "The most influential advertisement is the people around him." Therefore, seize the opportunity during the sales process and explain jewelry knowledge skillfully when customers raise questions.

3. Guide consumers out of purchasing misunderstandings, use strengths and avoid weaknesses, and cleverly explain diamond quality

Due to the misleading of some marketing units, many consumers require the origin of diamonds to be in South Africa when purchasing diamonds. When a customer asked if there were any South African diamonds, I would definitely say yes and tell the customer, "In fact, the quality of diamonds is measured by the 4C standard. South Africa has a large output, so not all diamonds are good. Kimberley uses all diamonds from South Africa." High-quality and high-quality diamonds. When giving the certificate to the customer, take the initiative and look at it before handing it over to the customer, and make sure to confirm the diamond based on the grade, combined with the diamond grading principles and conditions and the price ratio.

Jewelry Sales Work Plan 5

In the new year’s marketing work plan, the first thing to do is to formulate marketing goals, which are specific and data-based goals, including the overall goals for the year. Sales targets, expense targets, profit targets, channel development targets, terminal construction targets, staffing targets, etc., and detailed breakdown. For example, the sales targets of terminal products must be broken down into each region and each customer by item. , each system, etc.; circulation products are broken down into each region, each customer, etc.

The second is product planning, new product development plans and product improvement plans based on consumer demand analysis; through sales. The data analyzes the regional leading products and formulates the regional product sales mix; according to different regional market characteristics and existing customer network resources, the channel positioning of regional products must be formulated. Then a standardized price system must be formulated from land to shore. price to the recommended retail price, including the price fluctuation range of all intermediate links. Sometimes it is necessary to prepare a phased price adjustment plan based on the product life cycle.

If the company still has blank areas that need to be filled, or existing distribution. Due to reasons such as the inability of merchants to sell new products, it is also necessary to formulate regional investment plans or customer development plans. Terminal products also need to improve supermarket store development plans.

Then draw up a brand promotion plan, dedicated to expanding brand influence, enhancing brand awareness, reputation, and loyalty. It needs to be divided into terminal image construction, promotion activities, advertising, public relations activities, etc. to clarify Promotion planning theme and promotion combination form.

Finally, there is the marketing expense budget, which formulates the allocation ratio of each project expense, the allocation ratio of each product expense, and the expense allocation proportion of each stage.

In this way, the overall annual work summary and new year marketing work plan are complete and systematic. However, in order to ensure the smooth and efficient implementation of marketing work, it is also necessary to strengthen key work processes and key systems from within the enterprise to cultivate organizational execution capabilities.

Based on the company’s overall goal of total sales of 100 million yuan and total sales volume of 50,000 units in Shanghai in 20__ and the company’s channel strategy for 20__, the following work plan is made:

1. Market Analysis

The price war in the air-conditioning market has gradually started for several consecutive years. The low-end demand in the secondary and tertiary markets, as well as the continuous improvement of urban construction and people's living standards and the arrival of product upgrading, have driven the continued growth of the primary market, thus driving the expansion of the overall market capacity. The total domestic sales in 20__ reached 20__ million units, an increase of 11.4% compared with 20__. It is expected to reach 25 million-30 million units in 20__. According to industry data, the global market capacity is between 55 million and 60 million units. China's market capacity is about 38 million units. According to the division of regional market share capacity, the capacity of Shenzhen's air-conditioning market is about 400,000 units, and the sales target of 50,000 units accounts for about 13% of the market share.

At present, Galanz's market share in Shenzhen's air-conditioning market is about 2.8%, but according to industry data, it has been in a "shuffle" stage in recent years, and the brand's market share will form a high degree of concentration. . According to the company's strength and product line in 20__, the company's 20__ sales target is entirely possible to achieve. In 20__, there were about 400 Chinese air conditioning brands, which dropped to about 140 in 20__, with an average annual elimination rate of 32%. By 20__, under the "encirclement and suppression" of first-line brands such as Gree, Midea, and Haier, there were less than 50 active brands in China's air-conditioning market, and the elimination rate reached 60%. In 20__, lg was accused of dumping by the United States; Kelon encountered financial problems and its market share declined sharply. Xinke, Changhong, and Oaks have also been adversely affected by companies and brands, and their market share has also declined. Japanese brands such as Panasonic and Mitsubishi were affected by the strong anti-Japanese sentiment of the Chinese people in 20__, and their market share dropped significantly. Galanz air conditioners are showing a rapid growth trend in the Guangdong market. However, the Shenzhen market foundation is relatively weak, the team is still relatively young, and the brand influence needs to be consolidated and expanded. Make the following work plan based on the above situation.

2. Work planning

Based on the above situation, six tasks will be planned in 20__:

1. Sales performance

According to the annual sales tasks and monthly sales tasks assigned by the company. Decompose according to specific market conditions. Broken down to monthly, weekly, and daily. Break down monthly, weekly, and daily sales targets into various systems and stores to complete sales tasks in each period. And on the basis of completing tasks, improve sales performance. The main means are: improving team quality, strengthening team management, carrying out various promotional activities, formulating reward and punishment systems and incentive plans (based on market conditions and the actual situation of each time period). This work is carried out at all times regardless of the off-peak and peak seasons. During the peak sales season, we will carry out vigorous sales promotion activities for professional home appliance systems such as Gome and Suning, and strongly promote large-scale terminals.

2. k/a, agent management and relationship maintenance

Effectively manage existing k/a customers, agents or k/a and agents that will be expanded And maintain relationships, establish customer files for various k/a customers and agents, understand the early sales and strength, and carry out the company's corporate culture dissemination and the company's new product dissemination in 20__. This work was completed at the end of August. Spread from time to time after the peak season ends and before the peak season begins. Understand the basic situation of each k/a and agent responsible person, conduct regular visits and communicate effectively.

3. Brand and product promotion

Brand and product promotion will cooperate with and implement the company's regular brand publicity and product promotion activities from 20__ to 20__, and plan some investment costs , lower public relations promotion activities to enhance brand image. Such as "Ganz air conditioning health, environmental protection, love my home" and other public welfare activities. If possible, joint promotion with various k/a systems can not only expand influence, but also establish good customer relations. Product promotion mainly includes some "road shows" or outdoor static displays for product promotion and normal business promotion.

4. Terminal layout (cooperating with the channel expansion of business lines)

According to the company’s sales target for 2008, the popularity of channel outlets will increase significantly. According to this situation, at any time Actively cooperate with the work of the business department everywhere, and actively cooperate with the image construction of store-in-store, garden-in-garden, and store-in-cabinet (according to the requirements of the six atmospheres of the company's booth layout). Actively arrange work on promotions, sample loading tracking and product display. This work is carried out based on the needs of the company's business units. The layout standards are strictly in accordance with the company's unified standards. (Adjustments will be made in due course under special circumstances)

5. Planning and execution of promotional activities

The planning and execution of promotional activities are mainly carried out during the peak sales season from April to August 2008. The first Strictly implement the company's sales promotion activities, and secondly, flexibly plan some sales promotion activities based on the market conditions and competitors' sales promotion activities at that time. The theme idea is to avoid its advantages and attack its disadvantages, and focus on planning and execution based on the company's product advantages and resource advantages.

6. Team building, team management, and team training

Team work is carried out in four phases:

The first phase: August 1-August On the 30th, some promoters conducted key inspections and conducted quantitative assessments. Eliminate some personnel with low abilities, and focus on retaining around 40 people for key training. b. Develop relevant team management systems with clear division of rights and responsibilities and clear scope of work, and improve promoters' work reports. c. Complete the Galanz air conditioning system training materials.

The second phase is from September 1st to February 1st, 20__. The second phase is mainly to carry out systematic intensive training for the main team, cooperate with the company's brand and product promotion activities and plan a series of brand and Product promotion activities, and collaboration with business departments to expand outlets, actively carry out terminal layout and construction, maintain effective communication with original terminals, and maintain good terminal relationships.

①The training system arranges hierarchical and centralized training

Business personnel→Promoters

Training instructors

②Use weekly Conduct regular centralized training for all promoters

September 1-October 1: Four sessions of corporate culture training and industry knowledge training

October 1-10 November 31st: Four sessions of professional knowledge training

November 1st - November 30th: Four sessions of promotional skills training

December 1st - December 31st Day: Carry out four sessions of mentality guidance, training and daily mentality construction at any time.

January 1st - January 31st, 20__: Conduct four-section promotional activities and terminal layout training

February 1st - February 29th, 20__: Conduct on-site simulated sales training and on-site testing for all members. And conduct quantitative assessment at the end of each month to follow up on sales.

The third stage: February 1st - February 29th, 20__

① Use one week to recruit promoters according to the needs of the number of outlets, and use the 10-day Time to conduct systematic training, assessment, and screening of new recruits. Qualified personnel will be arranged for a trial period in the store for one week, and then their promotions will be assessed again, and the positions and personnel will be finalized to ensure that all terminal positions are occupied before March 1.

②All work is based on basic work

The fourth phase: March 1, 20__ to July 31, 20__

The fourth phase The entire Shenzhen market will be launched in an all-round way, and all work focused on sales will be tilted towards increasing sales.

First: Follow the incoming supply to ensure sufficient supply and coordinated proportions to optimize inventory and try to avoid out-of-stock or out-of-stock situations.

Second: Recruit and train temporary promoters in preparation for activities, and strive to build a team that is more effective in all aspects.

Third: Strictly implement the company's sales strategies and promotional activities, and plan and implement sales promotion activities to stimulate the market and increase sales.

Fourth: Follow up on the rational distribution of promotional gifts and gifts.

Fifth: Carry out point construction to enhance brand image. Follow-up counseling and implementation supervision.

Sixth: Conduct quantitative assessments every month

Seventh: Decompose the monthly tasks and strictly follow the WBS method to decompose the work tasks so that they are interlocking. Rights and responsibilities are clearly defined, responsibilities are assigned to people, and work details are divided until they can no longer be subdivided.

Eighth: Use the four major methods of team management: weekly work meetings; follow-up counseling; work debriefing; and report management. Strictly control the team and maintain team stability.

Ninth: Conduct market research, market dynamic analysis and information feedback from time to time, and be a good communicator between the company and the market. Make every effort to create a rapid response mechanism.

Tenth: Coordinate all aspects such as agents and dealers