Traditional Culture Encyclopedia - Hotel accommodation - Is it risky to brush the hotel's praise?
Is it risky to brush the hotel's praise?
Yes
The behavior of hotel brushing praise will lead to the inconsistency between the evaluation of merchants and the actual evaluation of consumers, resulting in false publicity effect. The platform will detect this behavior and punish the hotel according to the platform regulations after detecting the behavior of brushing praise.
The way to praise is to use the ranking rules of the e-commerce platform for evaluation. The platform will give priority to publishing favorable comments and put them at the head of the evaluation page. The ranking position of bad reviews is generally low, so some businesses will brush praise.
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