Why is the hotel business so difficult to do behind the collective sale of five-star hotels?

Recently, a large number of five-star hotels have been sold cheaply. Due to last year's epidemic, many hotels have poor performance. Some hotel owners said that they wanted to sell their hotels to make a living. So why is the hotel industry so depressed now? First of all, we should know that China's friendship is more and more developed, and people travel more and more on holidays, from which Langxie Hotel has earned a lot of profits. However, due to the impact of an epidemic last year, many jobs have closed down. Hotel owners are also cruel to cut meat and choose to sell the hotel.

However, as life becomes more and more convenient, people prefer to book more affordable hotels on their mobile phones, not just alternative hotels. Now, as long as you open the APP, you can search all the hotel information around you, so when people book hotels, they generally choose affordable hotels with higher ratings and lower prices than merchants. Therefore, the market share of traditional five-star hotels has been largely divided. At the same time, due to the market supply and demand, the number of hotels has far exceeded the market demand, that is to say, hotels that can make money are very limited. In cities, five-star hotels themselves need a lot of money to maintain their operations, so the situation of not paying compensation sometimes happens.

However, many five-star hotels use leverage in their construction. Under the influence of a wave of epidemic, their capital chain was broken and they could not repay the bank loan, so they had to sell the hotel. So a large number of five-star hotels have been sold. This is a situation that some capitalists did not foresee the collapse of the capital chain caused by market changes.

Moreover, because the income of most people in China has also been affected by the epidemic, many people's savings have been almost exhausted, so people prefer cheap and affordable express hotels when traveling, and we prefer simple and comfortable to five-star high-end. After all, the high price of five-star hotels is not affordable for everyone. This has also led to this phenomenon.