Salesperson’s work summary for the first half of the year and work plans for the second half of the year

In the blink of an eye, the first half of XX has ended. In order to better carry out the work in the second half of the year, I will make a comprehensive and detailed summary of the work in the first half of the year. The purpose is to learn lessons and improve myself, so that I can I will do better in the second half of the year and complete the sales tasks and various tasks assigned by the company.

1. Work completed in the first half of the year

1. Completion of sales targets

In the first half of the year, under the cordial care and correct leadership of leaders at all levels of the company, With the joint efforts of the company and dealers, the ** market completed sales of 1.57 million yuan, completing 52% of the annual plan of 3 million yuan, an increase of 126% over the same period last year, and a return rate of 100%; low-end wine accounted for total sales 41% of total sales, a decrease of 5 percentage points from the same period last year; mid-range wines accounted for 28% of total sales, an increase of 2 percentage points from the same period last year; high-end wines accounted for 31% of total sales, an increase of 3 percentage points from the same period last year.

2. Market management and market maintenance

According to the sales area and market wholesale price specified by the company, control and supervise the dealer's delivery area and delivery price, and supervise them Implementing unified wholesale prices prevents low-price dumping and cross-selling.

Through long-term communication and guidance with each sales terminal, combined with the company's "cabinet within a cabinet" marketing strategy, unified price tags were placed at each terminal to ensure that the sales price of the product complies with the company's guidance. price. Display products in accordance with the company's product display requirements for supermarkets, hotels and retail stores, and mobilize and assist stores to keep products clean and tidy. Counter labels are pasted on terminals where the stores and counters are clean and tidy and display a lot of products, so that they can achieve the purpose of using terminal shelf resources for brand promotion.

3. Market development situation

In the first half of the year, there were more than 1 developer, 2 hotels, and 13 terminals. The newly developed supermarket is the largest ** shopping mall in Cheng County, and the products on sale are all 52° series products; the two hotels are ** Grand Hotel and ** Grand Hotel, among which ** Grand Hotel The products listed are 52° four-star, five-star, and eighteen-year-old products, and the products listed in ** Grand Hotel are 42° series two- to five-star and original pulp. There are 4 newly developed retail terminals in urban areas and 9 in villages and towns. The products on sale are mainly concentrated in the mid- to low-end product area, and most of them are 42° series products.

4. Brand publicity and promotion

In order to improve consumers' awareness of "**wine", establish a brand image, and further establish consumers' brand loyalty, according to the company In accordance with the stipulated unified publicity signs, we contacted and assisted advertising companies to produce 35 advertising boards of various types in areas with large traffic, high ratings and stores with relatively good business, including 29 at tobacco and alcohol stores and restaurant doors. 6 other forms of billboards.

5. Sales data management

According to the company’s unified requirements at the beginning of the year, various sales data management work has been improved, dealers’ purchase ledgers and dealer sales statistics tables have been established, and Submit weekly sales reports, monthly sales reports and monthly purchase plans in a timely manner. All sales data files are saved in both paper and electronic formats. The sales situation in XX is summarized and analyzed according to dealers and each single product, making the monthly purchase plan more objective and accurate. At the end of each month, the monthly and cumulative sales are summarized and analyzed from aspects such as dealers, single products, and product structures, so as to reflect the market situation more accurately and objectively and guide future sales work.

2. Work plan for the second half of the year

Although I did a lot of work in the first half of the year, due to the short time I have been engaged in sales work, I lack the knowledge, experience and skills of marketing work. As a result, some aspects of work were not done well. In view of this, I plan to start from the following aspects in my work in the second half of the year, improve my business capabilities as soon as possible, do a good job in various tasks, ensure the completion of the 3 million yuan sales task, and strive for 3.5 million yuan.

1. Study hard and improve business quality

First, take time to learn marketing (especially liquor marketing) through various channels and learn some successful marketing methods Cases and cutting-edge marketing methods provide certain knowledge support for your marketing work.

The second is to frequently consult, communicate and learn from company leaders, regional businesses and marketers from other industries in the market, so that they can greatly improve themselves in all aspects such as business level, market operation and grasp, and interpersonal communication.

2. Further expand sales channels

The sales channels in the ** market are relatively single, and most products are sold through circulation channels. In the second half of the year, on the premise of establishing good distribution channels, we will further expand into supermarket channels, catering channels, hotel channels and group purchasing channels. In terms of the expansion of group purchasing channels, in the second half of the year, we will mainly do more work on the three systems of industry and commerce, education and forestry, which have relatively large numbers of people and reception tasks, and slowly penetrate into other enterprises and institutions.

3. Do a good job in market research

Conduct further research and exploration on the market, record various data in detail, improve various file data, and make some analyzes and countermeasures more effective Use data as support to make it more scientific and make up for the lack of experience and sensory understanding. Understand and master the sales of the company's products and other liquor brand products as well as the trend of the entire liquor market in order to respond to various market conditions and adjust marketing strategies in a timely manner.

4. Work closely with dealers to do a good job in sales

Assist dealers to fully expand their sales network and tap potential customers while stabilizing their existing network and consumer groups. consumer groups. Whenever you encounter a dealer who is angry, you must be thick-skinned. Listen to him complain without explaining the reason. If he is angry and just wants to get angry, then let him get angry. No matter how wronged you are at this time, you have to endure it. When he is calm, explain the reason to him and let him understand that he should not have been angry just now and make him feel guilty. When you encounter something that the dealer cannot understand, you must explain it carefully, do not break the situation, let it develop, and learn to use various methods to control the development of the situation.

Finally, I hope that the company leaders will give me more criticism, correction, guidance and support in my future work.