How to improve the room occupancy rate?

Question 1: How to improve the hotel occupancy rate? 1, Tifu service quality makes all customers feel at home.

2, improve the quality of hygiene, so that all customers have a healthy living environment.

3. Develop new projects, such as hourly rooms and business rooms.

4. Improve the hardware environment of the hotel in off-season.

5. Explore the market, such as contacting some travel companies to improve the shuttle service between the station and the hotel for customers, and so on.

6. Introduce some preferential policies, such as the 5-for-1 1 off-season discount rate, and some rooms are special rooms.

Too many. I think you can do it well as long as you put your heart into it.

Question 2: How to improve the hotel occupancy rate? First, summarize the problems in the management mode of the hotel itself and find out the reasons;

Second, improve service quality, realize diversified services and win customers;

Third, carry out publicity at the same time; Invite some media to report on the hotel's field;

Fourth, investigate the customer's satisfaction with the service, and let users evaluate the service quality of the hotel, so that it can be used as evidence for marketing in the future;

Fifth, leaders should lead by example, greet guests with a smile and improve the intimacy of the hotel;

Sixth, the salesman should contact the relevant enterprises of the travel agency, try to make a profit with low price and high service quality, and implement the marketing strategy of small profits but quick turnover.

Question 3: How to improve the room occupancy rate from hardware and software? Let's start with the room aisle. It is best to create a quiet and safe atmosphere for guests in the aisle of the guest room. The door of the aisle can be recessed into the wall, and the recessed place can allow guests to open the door and check in without affecting the walking of other guests, but the recessed place should not be too deep, preferably around 450M, which is too deep. If a guest goes out and other guests pass by the door, they will be frightened and lose their sense of security. The light should be neither too bright nor too dark, soft and without glare. Wall lamp or wall lamp reflection illumination can be considered. It is best to design a door opening light above the door to make the guests feel thoughtful.

The floor and wall materials of guest room walkways should be easy to maintain and have a long service life. Some new hotels are old and dirty after less than half a year of use. In addition to clean management, there are also reasons why designers choose materials without considering their usability. Try not to use light-colored carpets in the corridor of guest rooms, and choose carpets that are stain-resistant and durable; The skirting board against the wall can be made higher, which can be about 200M high, to avoid the edge of the baggage car touching the wallpaper; Some hotel guest room walkways even designed collision barriers, which also played the role of handrails. This not only prevents unintentional damage during use, but also provides convenience for the elderly to walk.

At present, the popular construction technology is that the wall wallpaper is directly connected with the ceiling. It is best not to design this way, because the latex paint on the wall edge and ceiling will become a problem, and cracks will occur because of the difference of thermal expansion and contraction after a long time. If you must design this way, you can also consider making a seam with a groove of about 1.2M at the junction of wallpaper and ceiling. The ceiling should not be too complicated, and the empty height should not be too high or too short. Generally, it should not be higher than 2.6m and lower than 2.1m. The cat's eye of the guest room entrance door should not be too high, and the factors of short stature and minors should also be considered.

I. About the entrance passage

In general, the entrance passage is equipped with wardrobe, wine cabinet, toilet mirror, etc. In the design, we should pay attention to the following issues:

1. It is best to use waterproof and dirt-resistant stone for the ground. Because some guests will take a bath or wash their hands in a bathroom door, the water will spill or be brought out by the guests' hair;

2. Don't make the sound of opening or sliding on the wardrobe door. The track should be made of aluminum or steel. Because noise often comes from the deformation of hinges or slide rails;

3. It is popular to use the design method that the lights in the wardrobe will light up as soon as the wardrobe door is opened. In fact, this is dangerous. It is best to have an independent control switch for the lights in the closet, otherwise it will leave a hidden danger of fire or electric shock;

4. If the safe is not designed too high in the wardrobe, it is advisable for the guests to squat down and use it completely. Never design in a curved place, otherwise the guests will feel tired;

It is best not to set a mirror on the door, because the mirror will increase the weight of the door, so the door will not open so lightly. Over time, it will also lead to the deformation of the door. It is best to design the mirror on the wall next to bathroom door.

6. The socket for boiling water in the wine cabinet should not be too close to the countertop, at least 50~60M away. Otherwise, when the socket is inserted, because the tail line of the socket is hard, it cannot be bent and cannot be used.

7. The mirror behind the cabinet should be an anti-fog mirror, because boiling water will produce fog;

8. It is best to choose an energy-saving downlight with a frosted glass cover for the ceiling lamp to avoid glare.

Second, about the design of the bathroom.

1. Many hotels use waterproof gypsum board for the bathroom ceiling, but it is not. We suggest using aluminum plate or other metal materials with rust-proof and waterproof surface, but don't use 600×600 or 300×300 dark keel aluminum plate ceiling, because it will be deformed due to manual disassembly and assembly during equipment maintenance;

2. Waterproof slate is set on the ground under the bathroom door to prevent the water in the bathroom from flowing into the room passage;

3. Select the silent harness with high pumping force. Don't choose too complicated shower facilities, choose equipment that is commonly used by guests and easy to operate. Some of them are too complicated or novel for guests to use or use inappropriately.

4. For bathrooms with shower glass rooms, you must choose safety glass. It is best to have rubber strips next to the glass door, which is not only waterproof and impervious, but also makes the glass door softer and more comfortable when it is opened;

5. The water impulse of the faucet should not be too large. Choose a faucet with soft water and wide water surface. Sometimes the water flow is too strong, which will splash on the pants of the guests, causing temporary inconvenience and unhappiness;

6. The mirror should be fog-proof, and the mirror surface should be large, because the bathroom is generally small, and because of the mirror reflection, the space is relatively spacious both visually and psychologically. Clever use of mirrors in the bathroom will have unexpected effects. ..................................................................................................................................................................... & gt

Question 4: There is a difficult problem. How to improve the hotel occupancy rate and how to solve it? According to the design consultant and years of tracking the hotel, Hong Zhuan Design Company found that the hotel occupancy rate is affected by the following factors. The design thinking of the first red college: whether the function and creativity of the hotel itself are aimed at the target user group. Second: Is the hotel differentiation obvious? Third: whether the proportion of room type is appropriate. For example, theme hotels are dominated by single rooms, while hotels in other first-tier cities have almost the same single-bid ratio, or single rooms are slightly higher. However, in addition to theme hotels, the secondary market may need a high proportion of standard rooms. Of course, every hotel is different, and we need Red Design Company to give reasonable suggestions after specific investigation. Fourth: the resources of hotel operators. Fifth: whether to innovate the experience. Sixth: the equivalence between value and price. Seventh: management and service. Eighth: the rational use of marketing promotion. As long as the hotel pays attention to the above eight points, the occupancy rate is high.

Question 5: How to improve the occupancy rate of hotel rooms? Hehe, there are many factors that affect the hotel occupancy rate. For example, a good location can guarantee new customers, but new customers are uncertain. Grasping old customers on the basis of constantly developing new customers is also a very important link in hotel operation. I know the ways to open a hotel to catch old customers' friends: 1) Set up customer files when you check in, give discount cards or gifts with hotel logo to guests who often stay for a short time, and publicize them by the way. 2) Offer discounts to specific people on special festivals, or send cakes and flowers on birthdays to make guests feel warm. 3) Give regular training to employees. We must respect our customers, serve them with a smile, be polite to others, and make them feel at home all the time, without any worry or boredom. Of course, before doing these things well, we must first ensure that the room is clean, tidy and comfortable, with complete hardware and software facilities, so as not to disturb the private life of guests. Shungeng, is your hotel in Shanghai? If it's near, there will be guests at home next time. I wish you a prosperous business!

Question 6: How can hotels quickly increase the occupancy rate? When staying in the hotel, guests have different degrees of understanding of the value and quality of hotel products. Some guests find it reasonable, while others find it unbearable. In this case, the hotel should reasonably guide the guests to consume, so as to achieve a win-win situation for the guests and the hotel.

For example, when receiving guests at the front desk of a hotel, we should focus on the characteristics and advantages of different types of rooms and what convenience they can bring to the guests. At the same time, it is necessary to point out the differences between different types of rooms and turn the unfavorable factors in the environment into convenience for guests.

Interest guidance method and high-priced bargaining method are two effective sales techniques of housekeeping department, which can be used in the process of hotel room sales. The benefit guidance method is to give certain extra benefits to the guests who booked the hotel.

Methods, so that they give up the original reservation room and buy a room with higher price.

High-priced bargaining refers to recommending the highest-priced room suitable for the guest's position in room sales. According to consumer psychology, guests often accept rooms recommended by waiters first. If the guest doesn't accept it, recommend a lower price.

Guest room, and introduce its advantages. In this way, from high to low, layers of introduction, until the guests make a satisfactory choice.

Proper footwork Because in a market economy

Next, the variability of the hotel market determines the instability of room prices, and it is already very normal for different guests to guide prices. Therefore, for guests who really can't afford the store price, they should give appropriate discounts.

It is an important means to adapt to the market and competition, otherwise there will be the phenomenon of actively handing over objective people to competitors. However, it should be noted that the discount range should be controlled within the scope of authorization, and employees are required to try not to discount.

The ultimate means to reach a deal is to encourage employees to sell full-price houses with various incentives.

In addition, for those hesitant guests, hotel staff can be very comfortable.

When making more suggestions. Among them, many guests don't know what kind of room they need. In this case, the hotel front desk should be able to observe the guest's expression, try to understand the real intention of the guest, and understand the characteristics and preferences of the guest.

After that, according to the guests' hobbies, the characteristics of each room are introduced to the guests in a targeted manner to eliminate their doubts. If the guest does not make a clear statement, the receptionist can use words and actions to urge the guest to make up his mind to stay in the room.

Question 7: How is the occupancy rate of hotel rooms calculated? Hotel occupancy rate refers to the percentage of the total number of rooms actually rented divided by the total number of rooms. In addition, you can learn more about the concept of rate of return. It will help you better understand their concepts, relationships and practical management functions. Analysis on the Application of Hotel Revenue Management in Front Office

Abstract: Although revenue management is a very complicated concept, it is relatively simple in application. When hotels implement revenue management theory, it depends on the combination of "artificial intelligence" and "general computer technology", and there is no need to complicate its theory.

Although revenue management is a modern scientific operation management method developed in 1980s, there are few hotels using revenue management in China, which is mainly due to some misunderstandings that affect the effective application of revenue management. The discussion on the implementation of revenue management focuses too much on the automatic computer system, too much on the research of revenue management theories such as linear programming, dynamic programming and marginal revenue control, and completely ignores the potential connotation of revenue management theory.

Although revenue management is a very complicated concept, it is relatively simple in application. When hotels implement revenue management theory, they rely on the combination of "artificial intelligence" and "general computer technology". There is no need to complicate its theory. This paper introduces some methods of its application in hotels.

Basic principles of income management

The basic principle of revenue management is "five principles"; That is, the products of the enterprise can be sold to the most suitable customers at the best time, at the best price and through the best channels, so as to maximize the hotel's income.

The operating practice of hotel revenue management is to quantitatively predict the needs of different customers at different times by subdividing the market and guests, and determine the dynamic control through optimization methods, so as to maximize the total revenue of the hotel and ensure the sustained growth of hotel profits.

Revenue management is a systematic project of hotel management.

When implementing the revenue management system, it should be clear that this system can operate well not only in the front office, but also in a systematic project to increase business income and strengthen hotel management, which requires the operation at the hotel level. J.W.Marriot II, chairman of Marriott Hotel Group in the United States, said: "The top level of the hotel must implement revenue management for the hotel, and the CEO needs 100% to support this work." The involvement of the highest level is the basis for supporting and establishing the management system and ensuring its effective work.

Therefore, in order to operate the revenue management system well, the hotel should make overall arrangements, the comprehensive marketing department (the head of revenue management) and the front office should coordinate their operations, and the general manager of the hotel should take the lead in the revenue management system.

Basic content of front desk income management

Because the lobby is the information collection center of the hotel, all kinds of house management secretaries, price historical files, all kinds of house price drama files, occupancy rates of all kinds of rooms in different periods, and all kinds of guest historical data are concentrated in the database of the lobby, which sometimes leads to the mistake of taking the lobby as the main position of the revenue management system. When it comes to the management of hotel room price income, it is necessary to understand the various structures of hotel room service income:

First, the rental income of the agreed guests, including the individual and group guests of the agreed company, the travel team income of the agreed travel agency, the group guest income of the agreed meeting, and the long-term housing income;

Second, the network company and the reservation center agreed on rental income;

The third is the personal rental income at the front desk.

The first and second types of rental income are basically signed by the hotel marketing department with relevant enterprises through agreements. These two types of negotiated rental income account for about 75%-80% of the total hotel defense income in the current period, while the third type of front office individual rental income accounts for about 20%-25% of the total hotel room service income in the current period.

The front office revenue management operation is mainly about the marketing of front office individuals, how to effectively raise the house price of front office individuals, how to make full use of various resources of hotels and society, and increase the consumption of front office individuals.

Practical operation of front desk income management

1, segment market and customers, and forecast demand.

PhilipKetler and JohnBowen pointed out in their book Hotel and Tourism Marketing: "The idea behind revenue management is to effectively manage revenue and inventory through pricing differences, and its basis is the demand elasticity of selected market segments". Each hotel has its own market positioning, but there are still many differences in customer classification, source channels and consumption characteristics. & gt

Question 8: How can we improve the room occupancy rate? Any good suggestions? Your city is a tourist destination. You should cooperate with travel agencies and some travel websites. Do more publicity such as WeChat.

Question 9: How to improve the hotel occupancy rate 1? Make a long-term survey of hotels and major consumer groups to make up for the shortcomings and deficiencies of hotels;

2. Hotel is not only a hotel, but also a hotel service. You can add special catering, nearby attractions and other package services. Isn't it popular for personal tailors now?

3, improve the visibility of the hotel, whether it is another website or official website, the guest's evaluation of the hotel is very important. Of course, we accept criticism, but we need to let customers see that our service attitude changes in time;

4. For long-term consumer groups, the membership system shall be implemented. Of course, many hotels have membership system, but membership services are also very important, such as providing free rooms in the birthday month and giving away coupons. The means of binding customers is very important;

I hope the above will help you.

Question 10: How to improve the hotel occupancy rate? 1, Tifu service quality makes all customers feel at home.

2, improve the quality of hygiene, so that all customers have a healthy living environment.

3. Develop new projects, such as hourly rooms and business rooms.

4. Improve the hardware environment of the hotel in off-season.

5. Explore the market, such as contacting some travel companies to improve the shuttle service between the station and the hotel for customers, and so on.

6. Introduce some preferential policies, such as the 5-for-1 1 off-season discount rate, and some rooms are special rooms.

Too many. I think you can do it well as long as you put your heart into it.